Brightedge

APRIL 14, 2021

While 2020 brought travel to a near standstill, 2021 has shown signs that travel is picking up. Dive into the digital growth and future of travel and hospitality with us. Dive into the digital growth and future of travel and hospitality with us. What is Impacting Travel and Hospitality Industries? Let’s look!

SEO 98

SEO Tips Planning Paid Search Agency 98

Choozle

OCTOBER 7, 2020

And while nearly all verticals are facing challenges during this time, the travel and tourism industry is first-hand experiencing a hard hit from the pandemic. To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry.

Campaigns 96

Campaigns Advertising Agencies Planning Media 96

Webbiquity

MAY 3, 2022

Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Corporate travel is rebounding, though headwinds remain.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Full Circle Insights

MARCH 7, 2022

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. Why Enterprises Need to Get Marketing Attribution and Funnel Metrics Right.

Full Circle Insights 98

Full Circle Insights Marketing Attribution Enterprise Management Lead Ranking 98

Search Engine Journal

APRIL 1, 2021

The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business. The post 6 Email Marketing Tips for Winning Travel Industry Campaigns via @seo_travel appeared first on Search Engine Journal.

Email Marketing 68

Email Marketing Campaigns Tips Search Marketing 68

Marketing Insider Group

MARCH 18, 2017

.” (I’m not sure the source… 😉 ) In the marketing world today, we’re witnessing same trend with podcasting that we experienced during blogging’s rise to ubiquity years ago: sameness. The post How We Create a Travel Show for Marketers: The Thinking Behind Unthinkable appeared first on Unthinkable.

Trends 130

Trends Marketing Content Marketing Content 130

QuanticMind

DECEMBER 5, 2019

The travel industry is booming. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Personalization has become very important in many different aspects of the travel industry. Personalization.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

JANUARY 30, 2020

Jerry Gamiao, Director of Campaign Analytics and Insights, Nativo, explores five content consumptions habits for travelers, identify the patterns in seasonality and what kind of messages to program when, and how native advertising can provide more answers. Consumers consume travel content on mobile (47%) and desktop (57%).

Planning 69

Planning Mobile Advertising Content Mobile Marketing 69

QuanticMind

JUNE 1, 2020

Just about every industry has been hit hard by the coronavirus crisis, none more so than travel. Countries and cities are also taking precautions to support summer travel. Regardless of how bleak things may look, travel marketers should start preparing their strategy to begin their recovery process.

Paid Content 55

Paid Content Paid Search Agency Cost Per Click Top of Funnel 55

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. Post great pictures.

Social Media 64

Social Media Rules Social Marketing Media 64

Liveintent

MAY 23, 2018

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Even older grandparents these days check portals like Expedia and Kayak rather than phoning a trusty travel agent. Meanwhile, their younger kin peruse Instagram for travel inspiration , resorts, and hotels. Playing the email game.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Martech Advisor

SEPTEMBER 27, 2019

To commemorate this day, let’s look at four trends that are shaping travelers’ experiences in the travel and tourism industry. Travel marketers, join us on board for a smooth flight to the future. Here are some statistics with invaluable insights to spot trends in the travel and tourism sector: 57% of U.S.

Trends 54

Trends Planning Work Management Advertising Agencies 54

QuanticMind

NOVEMBER 14, 2017

Digital marketing in the travel industry is a challenging and competitive game. Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now. The digital travel space is expected to grow 10% in 2018 and 30% by 2020.

Trends 40

Trends Planning Advertising Agencies Paid Search Agency 40

Bound360

DECEMBER 18, 2019

As the weather gets colder, our DMO client’s marketing starts to focus on one big winter holiday that takes over department stores, classrooms, offices, and websites. Marketing winter and holiday events is merry and joyful and helps us feel fully prepared for the Christmas season. AKA Business Travellers). Definitely not!

Paid Search Agency 52

Paid Search Agency Segmentation Marketing & Strategy Communities 52

QuanticMind

JANUARY 2, 2018

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Go beyond researching keywords for travel and tourism with specific tactics to capture more foot traffic, box out your competitors and successfully target more travelers in the new year. Tight Radius Targeting.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Marketing Insider Group

JULY 27, 2021

Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it. Travel took perhaps the hardest hit of all during the pandemic as worldwide lockdowns and travel freezes put the entire industry on hold. Customers now expect full, interactive experiences — even online.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The Rosetta Stone blog mixes language learning tips and tricks with real-life stories of travel from around the world. The Journal by Intrepid Travel.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Craftmanship

OCTOBER 25, 2023

Here’s a real-life example: The business units of Travelers Group, prior to its combination with Citibank, included Travelers Insurance and Primerica; which represented two very different insurance categories and operating cultures. Their calculated risk paid off.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Content4Demand

DECEMBER 11, 2018

So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. But most marketers seem content to shrug and assume that word of mouth is beyond their control. Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing , by Pam Didner.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

LeadSquared

NOVEMBER 28, 2016

Travel and hospitality businesses – go about doing what you are doing, keeping in mind the millennials. Keeping up with our industry-specific content , here are four factors that I think can easily be implemented in your tourism marketing process and can boost online presence for travel and hospitality businesses.

Paid Content 52

Paid Content Tips Paid Search Agency Mobile Advertising 52

DivvyHQ

APRIL 26, 2017

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Content Standard

MARCH 12, 2016

In content marketing, travel companies have an advantage over most other consumer categories. Travel agencies have been churning out glossy travel brochures to lure travelers to far off places. And travel—an experience rather than a product—naturally lends itself to vivid and engaging storytelling.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Content Marketing Planning 40

Content Standard

MARCH 12, 2016

In content marketing, travel companies have an advantage over most other consumer categories. Travel agencies have been churning out glossy travel brochures to lure travelers to far off places. And travel—an experience rather than a product—naturally lends itself to vivid and engaging storytelling.

Advertising Agencies 40

Advertising Agencies Content Marketing Paid Search Agency Planning 40

Marketing Insider Group

JULY 15, 2020

By hosting a virtual event or adding a virtual component to your in-person event, you will eliminate the hassles of travel distance, time, and money that often prevent many interested participants from attending events. By introducing hybrid, you will save many of the attendees the travel costs.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Bound360

OCTOBER 30, 2019

All those changes are to be expected when you work closely with amazing destination marketers. . Because we all know, there must have been some heavy handed marketing to get visitors to some of these spots (please STOP sending your children to Camp Crystal Lake!). But, one surprising element of working with destinations?

Segmentation 40

Segmentation Marketing & Strategy Curation Communities 40

ClickDimensions

FEBRUARY 13, 2024

In 2024, ClickDimensions will emerge as a true powerhouse, pushing boundaries and setting new standards in the field of marketing technology; our work will make this company a dynamic and cutting-edge environment to be a part of, and I cannot wait to share our plans and successes for this year. What is your vision for the ClickDimensions?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. 72% of online marketers describe content creation as their most effective SEO tactic. Travel Blogging Statistics 59% of travel bloggers run more than one travel blog. Over 80% of travel planning is done through the internet and is growing.

Statistics 91

Statistics Paid Content Stats Blogger 91

QuanticMind

AUGUST 26, 2019

The travel industry has evolved considerably over the past decade, driven principally by the digitalization of travel services and a growing worldwide travel trend. The…

SEM 40

SEM Trends Marketing Service 40

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food. We’ve also added popular hashtags for viral and funny Reels—all relevant to brands and marketers.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Webbiquity

JUNE 30, 2020

Businesses should limit their talent searches geographically following the pandemic to adapt financial restraints and candidates’ residual apprehensions towards airline travel. This strategy is especially costly if a candidate requires air travel. Limit Talent Pools. The average business trip cost $1,293 in 2019.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

Contently

AUGUST 17, 2020

As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming. Travel is about being there, after all.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.

Content 75

Content Marketing & Strategy Marketing Best Practices 75

Golden Spiral

FEBRUARY 20, 2020

Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR. The Article in 60 Seconds. Paid video.

Account Based Marketing 62

Account Based Marketing Top of Funnel Funnel Advertising Digital Marketing Funnels 62

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat.

Content 188

Content Keywords SEO Copywriting 188

Marketing Insider Group

DECEMBER 10, 2020

Event Registration, Marketing, and Promotion. Accommodation and Travel. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Accommodation and Travel. Event Budget Management.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Marketers can customize performance videos using demographic settings like geography, age, and household income.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

LeadSquared

OCTOBER 7, 2015

Let us take a moment here to talk about the gallery’s partnership marketing strategy. What partnership marketing strategies do you employ for your business? The post Thailand Travel Take- Away #2 – Unexpected Lessons in Partnership Marketing appeared first on LeadSquared. Cut to discussion. You can find it here ).

Advertising Agencies 52

Advertising Agencies Acquisitions Marketing & Strategy Lead Nurturing 52