Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

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Planning Marketing Budget Creation Marketing Plans Product 118

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. It can generate a buzz around your product and get people to notice it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

DECEMBER 8, 2023

You have exciting products or features that will be launching soon. The plugin includes pre-made templates for coming soon pages and maintenance/under- construction pages. Plus, you can integrate your WooCommerce store to build landing pages for products. Specific pages are temporarily unavailable.

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Best Practices Landing Pages Template Work Management 100

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? Take your launch seriously. Your B2B brand launch is a big deal. (So

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Marketing Budget Enterprise Management Sales Management Work Management 287

Optinmonster

APRIL 11, 2024

Problem: Low sales for one of your products. Solution: When a user purchases a specific WooCommerce product, Uncanny Automator sends a trigger to OptinMonster to display a popup with a coupon code for a discount on a complementary product. Result: Increase your revenue and average order value.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look.

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Work Management Marketing Management Amazon Paid Search Agency 136

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Tone/style guides built into prior templates and editor capabilities. In generative AI, what is a “version”?

Digital Asset Management 120

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 120

Martech

NOVEMBER 2, 2023

It includes an automated design template scaling tool; a design template editor; an AI-powered creative library; and an online proofing solution supporting 160+ file types, including videos. Vidable Transformations offers automated content enhancement capabilities to improve the production quality and accessibility of video.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too! Because every generative AI-powered CRM app depends on the quality of the AI prompt, it’s useful to get a boost with the provided prompt templates.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. Get started quickly through a new Review and Approval Blueprint Workfront Fusion Template.

Marketo 119

Marketo Enterprise Management Template Sales Qualified Leads 119

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. WriteSonic has launched an AI-powered content generation platform.

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Marketing AI Features Press Template 102

Contently

APRIL 6, 2023

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas.

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Buyer Personas Template Psychographics Customer Surveys 164

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Gartner 114

Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. But unlike other product planning sessions, we began with a different approach: a principles-first approach to make sure we agreed on the truly important things first. We believed that great products begin and flourish with great relationships.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

SmartBug Media

MARCH 14, 2024

Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this. A Product Marketing Alliance report found that 61.9 A go-to-market strategy grounds your product launch in reality.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. It plans to add more products and regions next year.

Marketing Management 104

Marketing Management Lock-In Amazon Lead Ranking 104

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. At Sprout, we use a video production template to help us scale our content. The template allows us to keep our process consistent and effective, even when we work with multiple contributors and on different channels. Map out pre- and post-production work.

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Social Media Template Video Marketing Media 98

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Position your product. Time your launch.

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Social Media Product Media Work Management 136

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

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Validation Top of Funnel Product Ad Building 99

ConvertKit

NOVEMBER 8, 2021

You have to consider where this subscriber learned about you, what products they’re interested in, what content they’ve engaged with. That’s why we’ve created 19 brand new visual automation templates you can set up and use immediately. Plus, we’ve even redesigned the template library to make it easier for you to find what you need.

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Template Top of Funnel Automation Advertising Funnels 79

Launch Marketing

AUGUST 16, 2023

As a startup, it is critical to get your messaging, content and product offerings in front of your audience. Email templates that are responsive to various devices can boost clicks by up to 15%. Not only do email templates need to be optimized for other devices but so should the content flow.

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Startups Marketing AI Email Marketing Practices 117

SmartBug Media

AUGUST 16, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Keep your eyes peeled for templates and modules curated by the experts at SmartBug!

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Martech

FEBRUARY 8, 2022

The enhancements include a consolidated No Code Designer within which users can design and launch applications, and the Freedom UI Designer, a canvas on which users will have freedom to build and customize UI/UX in conformity with brand standards. The post Creatio launches major update to its no code platform appeared first on MarTech.

Enterprise Management 96

Enterprise Management Dwell Marketing Management Template 96

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Tim Hanson is doing the same.

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Social Media SEO Cost Per Click Media 157

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. ConvertKit Commerce is ready-made to help you sell digital products. Set up your Cyber Monday product. During Cyber Monday you can discount existing products or launch brand new offerings.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Offer: Join Positional’s beta before their public launch on March 26th for discounted pricing, unlimited seats, & usage. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Optinmonster

MARCH 27, 2024

Here are just a few of the most common ways you can use OptinMonster lead data with Google Sheets: Send instant SMS messages to your new leads If you’re selling products or services that require a 1 on 1 conversation with your prospects, then you want to know exactly when a new lead comes in.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

SmartBug Media

APRIL 7, 2022

In this article, we provide an overview of types of email campaigns as well as a set of Klaviyo best practices to help you launch your first email campaign. Create base templates. Next, you will select your template by either creating a new one or selecting one from your template library. Product Promotion.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Brand perception is significant for all types of businesses.

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Outgrow Customer Satisfaction Work Management Marketing Management 52

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Thankfully, this is possible using email templates and tools. How email templates accelerate marketing efforts. When to use an email marketing template.

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Template Email Marketing Blast Campaigns Planning 132

ConvertKit

NOVEMBER 26, 2019

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Build a pre-launch list.

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Landing Pages Domain Validation Broadcasting 135

Unbounce

JULY 29, 2020

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. There’s a template that seems like it’s meant for realtors, maybe. The idea here isn’t to find a landing page template that matches your business exactly. What about the design of a template?

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

SocialPilot

FEBRUARY 14, 2024

If all the legal jargon becomes too much for you, you can use our customizable influencer contract template to finalize your influencer deal faster. It details the post types, product features, platforms, publishing timelines, and quality standards expected in the final branded asset deliverables. Also, mention your mode of payment.

Social Media 96

Social Media Template Media Terms and Conditions 96

Martech

JANUARY 9, 2024

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Product reviews. Influencers provide their honest opinions on products to their audience.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

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