Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Sage Marketing

APRIL 9, 2024

We explore why a fractional CMO, or CMO-as-a-service can be the perfect ally for your SaaS startup, how to find the right one, and what challenges you might confront along the way (and their solutions). This allows for a highly adaptable marketing strategy that can pivot as the startup grows and its needs evolve.

CMO 52

CMO Work Management Marketing Management Startups 52

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide. Not a good way to make a first impression for a startup.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Biznology

JULY 8, 2021

With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space.

Startups 104

Startups Content Paid Search Agency Interactive Marketing 104

Marketing Insider Group

JUNE 9, 2020

Repurpose the tips you published on your blog post into a how-to video for more visual learners. With the scope of today’s data and analytics capabilities, even a startup or small business can put the power of always-on marketing to work for it. Promote them on social media. Use them to create new pieces of content. But you’d be wrong.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. For B2B startups, that means building a customer persona.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

JANUARY 27, 2020

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Video Overtaking All Other Digital Channels. If you’ve not fully embraced video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Zoominfo

JULY 15, 2022

Watch the video below, and read on for an overview of what’s new at ZoomInfo. These smart filter categories include candidate experience at certain types of companies — from Fortune 500s to startups — along with other “Likely to Listen” attributes like companies with low employee growth rate or frequent job changes.

Zoominfo 130

Zoominfo Buyer Intent Intent Data Startups 130

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. For a quick intro, see the video below. So, it can be intense, especially for global household brands, but startups and SMBs need to be vigilant as well. With content marketing , you control the story.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

MARCH 17, 2021

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Put industry-leading content to work for your brand. It’s not alone.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Hubspot

JANUARY 30, 2024

A soaring demand for e-commerce South African rapper and sneakerhead YoungstaCPT is shown in a sneaker store in the music video for his song “Takkies” - slang for sneakers. Trendster George Burgess is the founder of Modern Day Talent , a startup that sources and facilitates remote talent in South Africa for European companies.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Facilitating Growth Content marketing can catalyze growth for finance startups. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits.

Social Media 147

Social Media Media Startups Transparency 147

Lake One

SEPTEMBER 13, 2022

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. Firstly, we need to break down what full-funnel marketing is and how that affects your startup. Full Funnel Marketing Strategies for Your Startup. Source: [link]. Top of Funnel: Attract.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Includes a 13-min video segment of a talk with Devon Watts and Halley Johnson of Anrok marketing (full 30 min video available for paid subscribers).

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

MKT1

DECEMBER 30, 2022

Just edited a video from a great chat I had as a bonus session of my website conversion course in December 2022. I’ll be working through a backlog of a handful of video chats from this past year and posting full videos and transcripts for paid subscribers only. This video is also available on Descript.

Design 52

Design Work Management Video Marketing Marketing Websites 52

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. In 2022, OpenAI had $544.5

Marketing AI 81

Marketing AI Paid Content Marketing Management Forecasting 81

Martech

DECEMBER 6, 2023

This may hurt the ecosystem of thousands of AI startups that have flourished over the last several months. You can choose from dozens of tools that use generative AI to do specific tasks like editing videos, writing social copy, creating paid ad campaigns and more.

Marketing AI 109

Marketing AI Enterprise Management Ethics Sample 109

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Envy

AUGUST 2, 2022

Cute animal videos? Make sure when you’re planning on going down this route that your TikTok marketing strategy is in line with your core startup values , this helps with your authenticity, trust us! Many businesses even take part in TikTok challenges that can massively boost your reach and get your videos in front of even more people.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Now more than ever, startups are utilizing LinkedIn for everything from strengthening their brand identity to interacting with potential customers and attracting new workers. Read more for my top 5 tips.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 52

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 52

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

chiefmartech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. The groups of Content & Experience and Social & Relationships categories have consistently had the most new startups.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Hubspot

MARCH 5, 2024

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. It attracted 2B+ monthly video views and raised a total of $62m , before getting acquired in 2020. But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. Her mantra? Community before product.

Companies 61

Companies Startups Communities Newsletter 61

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” It also generates media buying reports based on the insights it finds.

Paid Search Agency 116

Paid Search Agency Ads Google Product 116