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Strengths, Blind Spots and Tools for Professional Transformation

Biznology

This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. Other pieces highlight the need to recognize our blind spots and the risks we run by not tending to them. “ To see the future more clearly, find your blind spots.

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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

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New Ad Spots Media Buying Tool

Bionic

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. Bionic also gives you tools for weekparting. Automatic Ad Spots Distribution.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

As a business owner or leader, your job is to spot and eradicate those problems before they take a toll on the business. All of those issues will consequently harm your bottom line, which makes investing in the right tools and training essential. Analytical tools and project management software can be very useful. Overspending.

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Expose All the Problems with Your TV and Radio Ad Spots

Bionic

Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Get a List of Ad Spots with Problems. See Ad Spots Details.

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The Sweet Spot is at the Intersection of Pain and Passion

Vision Edge Marketing

We tend to agree with Tim Ellis, CMO of the NFL , that the sweet spot is to match positioning at the intersection of pain and passion points. The intersection between the pain points, the passion points, and your solution is the sweet spot for your positioning statement. Should you focus on pain points or passion points?