Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content.

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Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for?

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Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work. You’ve probably heard that quote before, but how does it apply to website search? The post Improve your content for website search appeared first on Biznology.

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Website search and filtering for content marketing

Biznology

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Beyond the technology, there are considerations about how search functionality serves your marketing goals.

Search 155

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work. You’ve probably heard that quote before, but how does it apply to website search? The post Improve your content for website search appeared first on Biznology.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

6 Definitive Ways to Improve Search Rankings with Content Marketing

DivvyHQ

There are big updates with Google's ranking algorithm afoot. Should you be worried? Well, if you've been focused on developing great content for your target audiences (a.k.a. content marketing), you're probably in good shape.

Why your analytics system doesn’t track your website search

Biznology

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. It’s just that website search is very specialized, and you need a different approach to capture the right numbers than the way web analytics work. The search terms being searched for.

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Are you optimizing your website search?

Biznology

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. Sure, website search has a technology component, but so does your website and so does your email marketing. You might tell yourself that website search technology should just work.

Search 155

Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

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Local SEO Guide: How to Optimize Your Website for Local Searches

Spiralytics

The post Local SEO Guide: How to Optimize Your Website for Local Searches appeared first on Spiralytics Inc. Search Engine Optimisation benefits of local seo how to do local seo how to optimize website for seo local seo guide local seo tips what is local seo why local seo is important

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Why You Want More Organic Search Traffic to Your B2B Website

BOP Design

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

Sites 124

Why is your website search lousy?

Biznology

Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? But, if you are like most people, you don’t really know why your website search isn’t working and you don’t know what to do to make it improve. What are your site search landing pages?

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A Beginner’s Guide to a Successful Website Migration

Spiralytics

Here’s a comprehensive guide of things you need to know before you implement a website migration. The post A Beginner’s Guide to a Successful Website Migration appeared first on Spiralytics Inc.

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. They have found you, searching around for a solution. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites.

Is your website search a marketing or an IT function?

Biznology

Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page? Well, then why do you let IT decide which messages show up on the search result page?

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Search Intent: Implicit VS Explicit

Method and Metric

In the good old days, Google only considered exact phrases in the search queries. It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. Explicit Search Intent. This is where Implicit Search comes into play.

Website Content Audits — Less Really is More

Biznology

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Google and the other search engines seek to give their users relevant, up-to-date content.

Why Is Website Search So Hard To Do Well?

Biznology

I’m starting to see a lot more companies working on improving their website search. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else. So, if you have a site search engine that your customers are disappointed in, why might that be happening? The first problems is that people often search after they have failed to find something through navigation.

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Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. It tells you the same thing–and it also tells you what they found lacking through the words they search for.

The simplest way to improve your website search

Biznology

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. There is a simple way to improve your site search. You probably have an idea about what the most popular keywords are for your website search.

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. Their search success rate is 44% and going higher.

Sites 122

Is Your Website Making Your Prospects Hate You?

Biznology

I bet these are familiar to you, though I hope not from your own website. Do you really think they’re paying attention to your content for those extra seconds rather than searching frantically for a way out? That’s not how you want your website to be working for you.

Do you use your website search to help your SEO?

Biznology

Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. One of the richest and easiest sources of data is website search. You control your own website search, so no one can take the data away.

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What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. We all know that brands have become experiences, so what is your brand’s search experience like? Search is actually a very tricky brand promise. The post What does your site search mean for your reputation?

Sites 155

Is your website search engine a random web page generator?

Biznology

Harsh question, I know, but the search results for many website search engines appear almost random. They usually start by telling me that their search engine stinks. More frequently, they haven’t done anything except install a search engine. If you just let your search engine lay there, don’t expect to like the results. Who is responsible for your website search, marketing or IT? Photo credit: The Shifted Librarian.

A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Checklist: New website launching.

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case. How many searches?

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? The post My favorite organic search posts from Biznology appeared first on Biznology.

3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Read more: B2B website checklist to maximize CRO.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves.

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5 Effective strategies for A/B testing search

Biznology

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well. A/B testing of the search engines is the answer.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. 71% of B2B buyers begin their research with a Google search.

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up. PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers.

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