The Forward Observer

DECEMBER 22, 2023

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

BOP Design

FEBRUARY 27, 2024

We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. While it’s not rocket science or chemical engineering (those are hard!), Sounds easy, right?

Sales Qualified Leads 102

Sales Qualified Leads B2B Marketing Marketing & Strategy Marketing Strategy 102

Genroe

FEBRUARY 18, 2015

This session is relevant to CXOs and Sales/Marketing executives in B2B companies, especially in hi-tech or business services. Online Ticketing for The Science of B2B Retention Selling powered by Eventbrite. Driving Customer Success with Net Promoter® metrics. Presented by. Adam Dorrell. Very limited capacity. Register Now.

Peer-to-peer 45

Peer-to-peer B2B Case Study Case Studies 45

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Here are seven findings from the report worth highlighting.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies. One such technology revolutionizing B2B sales is generative AI. Trillion in Sales Productivity Annually.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

sagefrog

FEBRUARY 14, 2024

Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Let’s break down why behavioral science is essential to good marketing and how the strategies in this book can be utilized.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Martech

OCTOBER 6, 2023

Alignment isn’t limited to sales and marketing — it extends to marketing operations, sales operations, and data science. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Quick Takeaways. trillion in the U.S. Why the Change?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Zoominfo

FEBRUARY 13, 2021

He is an industry leader in solving data science issues, including real-time fraud detection. Sebastien is Senior Director of Data Sciences, Genomics, and Bioinformatics at Alexion. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve Steve Kozek, Citizens Bank.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Martech

SEPTEMBER 28, 2023

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. When you include the right behavioral science principle in your marketing message, you can significantly increase the likelihood your target will automatically engage and respond.

Trigger Marketing 127

Trigger Marketing Work Management Marketing Management Paid Search Agency 127

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. You miss 100 percent of the shots you never take” is one lesson.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. The missing piece?

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Oktopost

APRIL 18, 2024

Hot topics The Art of KPI Selection : Learn why picking the right marketing KPIs is both an art and a science and how this choice can significantly impact the direction and success of your marketing strategies. He even reveals his secret to measuring what matters lies in staying focused and being flexible.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Marketing Insider Group

AUGUST 7, 2020

Science says yes: we process visual imagery 60,000 times faster than text , and this is part of the reason that infographics are so appealing in the age of the short attention span. Refinery29: Self-Compassion: Here’s Why Science Says We Need More of It. Again, B2B that’s not boring. But making a good infographic isn’t easy.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Of course, neither of these is in great supply in this environment. Only it won’t be able to save it.

Intent Data 117

Intent Data Intent B2B Peer-to-peer 117

Vision Edge Marketing

JANUARY 25, 2022

For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. And according to a B2B Procurement study from the Acquity Group, 94% of business buyers do some form of online research and 77% conduct this search via Google. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Heinz Marketing

DECEMBER 14, 2023

First… Brent Adamson is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Known as having the “biggest crystal ball in B2B sales,”. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. The missing piece?

Ethics 52

Ethics Brand Identity Branding B2B 52

Zoominfo

JULY 19, 2022

ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand. For many teams, managing data quality remains an obstacle that demands significant staff time.

Zoominfo 130

Zoominfo Advertising Agencies Work Management Marketing Management 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy? We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

OCTOBER 5, 2021

Today, we explore both sides of the marketing coin — marketing as a science and marketing as an art. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In fact, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ).

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

B2B Marketing Traction

DECEMBER 26, 2012

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. In case you want to scan the six principles of the Science of Persuasion, I have captured them below in a text list as well. The Science of Persuasion by InfluenceAtWork). What do you think?

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

PureB2B

SEPTEMBER 1, 2020

Both moves are part of Demand Science Group’s (DSG) strategic next-level growth strategy, and come days after the arrival of Peter Cannone as Chief Executive Officer. Bill brings significant experience to Demand Science Group across corporate development, debt and equity financing, and strategic planning and execution.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

PureB2B

AUGUST 18, 2020

New CEO joins to expand Demand Science Group’s service offerings. Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

xiQ

MARCH 2, 2022

Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales strategy.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders.

Resources 118

Resources Work Management Tactics Marketing Management 118

Content Marketing Institute

JANUARY 13, 2022

ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow? What does it take to sustain a multi-year award-winning content marketing program?

B2B 137

B2B Content Segmentation B2B Marketing 137

Webbiquity

JUNE 23, 2020

Here’s the story of Lonnie McRorey and Framework Science. Framework Science was designed to tackle the high-risk challenges companies face when working with traditional software outsourcing vendors. And up to 15% of IT projects fail outright. Feeling underpaid doesn’t motivate anyone to do a great job. The Service.

Work Management 166

Work Management Marketing Management Marketing AI Burn Rate 166

PureB2B

MAY 30, 2022

We’re thrilled to announce that today Demand Science has acquired both Leadiro and Internal Results--adding the two to its expansive and far-reaching family of B2B-focused brands. As a Demand Science Group brand, we all have much to gain and are excited for what the future holds. Leadiro is now a Demand Science Brand.

Demand 62

Demand Brand Identity Branding Paid Search Agency 62

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. Data science has also become an integral aspect of marketing at many companies.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

APRIL 13, 2023

This practice applies doubly so to B2B selling. How you price and discount says something about your brand but becomes a nuanced science with constant economic fluctuations. How you price and discount says something about your brand but becomes a nuanced science with constant economic fluctuations.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers. The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

B2B Marketing Directions

FEBRUARY 25, 2024

Schwarz and Turner are both executives at The B2B Institute , a B2B marketing think tank funded by LinkedIn. One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. The trouble is, I don't know which half." 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70