Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. Their main job is to deliver relevant results based on user queries, and they account for 70.6% of all website traffic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Take transcript snippets and write blogs around the topic. Millennials and Gen Z collectively account for 64% of the final B2B purchase decisions.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. We serve as a technical resource to guide our clients through best practice usage and platform utilization. What’s your favorite part about leading the technical consulting team?

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Leverage relationships, strategic ads, and free resources to maximize your budget.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. But Account-Based Marketing is different. In other words, the starting place is defining your target accounts. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

ClearVoice

MARCH 19, 2024

Taking Stock of Your Current Freelance Business State Before you dive into cleaning, take a macro view of where you currently stand by thoroughly reviewing your operations and finances. Determine which areas of your business are the most profitable and where you might be leaking resources. We’ll dive more into that below.

Work Management 52

Work Management Marketing Management Business Ideal Customer Profiles 52

KoMarketing Associates

AUGUST 26, 2020

Let’s dive into each of them. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. This is the format many B2B marketers will spend most of their resources on. It is how you should be doing Linkedin video marketing. Linkedin Native video. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

The Marketing Blender

FEBRUARY 26, 2024

You want an agency that has a proven track record in B2B marketing, with a deep understanding of its nuances and complexities. This is a simple example of what a roadmap might look like over the first 3-6 months of your engagement from building a B2B marketing plan to accelerating execution.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Envy

AUGUST 2, 2022

Make sure when you’re planning on going down this route that your TikTok marketing strategy is in line with your core startup values , this helps with your authenticity, trust us! Your first port of call is of course creating an account. This is simple and easy to do, simply download the app and create an account.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 118

Sage Marketing

OCTOBER 2, 2023

What you really need is a clear plan for how to succeed in your market. Think of it like having a GPS for success because even the most amazing products need a well-thought-out go-to-market plan. 7) Sales Enablement : Equip your sales team with the knowledge and resources needed to excel.

Startups 52

Startups Marketing Analytics Tools Marketing & Strategy Marketing Strategy 52

Rev

JULY 5, 2023

Whether you’re new to building a GTM strategy—or you’re ready to refresh any areas of your existing one—this blog post is for you. You’ll get a close look at the critical components of go-to-market plans, the steps to create one and tips to help you make the most out of your strategy. What is a go-to market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78

Conductor

JULY 15, 2021

This means you can hire an agency for anything from shorter-term projects such as helping complete a migration, or road mapping out a strategy for your new blog – to a fully-built SEO strategy and with implementation help. Depending on your available in-house resources, outsourcing to an agency may make the most sense.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. No need to limit the goodies to kids.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

MAY 4, 2020

Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful. Deep-dive review: Bitly. It only takes a few minutes to set up an account and begin using Bitly. As mentioned in the point above, it takes minutes to set up an account and begin using Bitly.

Enterprise Management 69

Enterprise Management Best Practices Pricing Price 69

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Sprout Social

JULY 16, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. To assure people that your solidarity isn’t just lip service, your message should a) address an issue directly, not vaguely and b) include a plan, report or specific example of your ongoing action.

Lead Ranking 120

Lead Ranking Copywriting Ideal Customer Profiles Custom Publishing 120

Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. Team currently has five members, with plans to expand to 17 by end of 2020.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. In the second quarter of 2022, ecommerce accounted for 14.5% of total retail.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Sprout Social

FEBRUARY 8, 2023

Freightliner Trucks dives into nostalgia There’s something about human nature that makes nostalgia so enticing. Avery Dennison goes all-in on platform According to the 2022 Sprout Social Index™ , over half (51%) of consumers plan to regularly use YouTube but only 35% of marketers plan on meeting them there.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Litmus

OCTOBER 30, 2020

So, you got your Litmus account up and running and you’re ready to get started…but you’re not quite sure where to start. ESP sync is only available on certain plans, so double-check to make sure you have that capability if you don’t see it. More resources to get going: Check out our getting started guide. Copy-paste.

Marketing Automation Services 84

Marketing Automation Services Domain Marketing Management Training 84

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Navigate the Channel

JANUARY 10, 2024

KPIs can be customer-focused, such as those around customer retention, or process and project-focused, such as turn-around time, resource efficiency or cost variance. Often B2B sites, with rich resources for customers, see high session duration times as users seek information and expertise. No deep dive. No second page.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. This is it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Full Circle Insights

JULY 27, 2022

This is exactly why if you’ve been slow to adopt account-based marketing (ABM) at your organization, it’s time to dive in. You Waste Fewer Resources with Account-Based Marketing. Resources are focused on specific target accounts. Here’s how ABM can help generate ROI.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Digilant

JUNE 13, 2023

To find and secure the best deals for school supplies, many shoppers often plan ahead, purchasing items all through the summer leading into the fall. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. Price is still top of mind heading into the upcoming school year.

Advertisements 52

Advertisements Advertising Top of Funnel Tips 52

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. Read on for a deep dive into each of the main elements of a video marketing strategy. Contents 1. Define Your Video Marketing Goals 2.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Companies that won’t embrace it will lose out.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

ClearVoice

JANUARY 26, 2024

Below, we’ll dive into the strategic importance of content marketing within the broader marketing ecosystem and why marketers and business leaders should invest in high-quality content to enhance both organic and paid marketing efforts. One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Digilant

JUNE 13, 2023

To find and secure the best deals for school supplies, many shoppers often plan ahead, purchasing items all through the summer leading into the fall. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. Price is still top of mind heading into the upcoming school year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Contently

APRIL 11, 2019

Larger companies with more resources can hire different people to take on each of those tasks. This makes sense since before you can create quality content, you need a clear plan to guide the marketing team. For interns, an emphasis is placed on overall content creation, blog posts, and social media content.

Studies 165

Studies Work Management Planning Content Marketing 165

Vision6

NOVEMBER 2, 2023

We do a deep dive into getting it right below. Individually they can hold their own, but aren’t they just that much better together? For instance, a blog post can be shared on social media with a captivating visual, and then the same blog can be transformed into a newsletter for your email subscribers.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

KoMarketing Associates

AUGUST 18, 2020

Let’s dive into each of them. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. This is the format many B2B marketers will spend most of their resources on. It is how you should be doing Linkedin video marketing. Linkedin Native video. Embedded video posts.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

PathFactory

MAY 10, 2022

The groups engage in joint planning and training. Marketers confer with salespeople on important accounts.”. Marta gets a few email addresses of people who read her blog post, then she tosses those leads over to Sally the Salesperson who takes it from there. Harvard Business Review. That’s the scenario. Sounds dreamy!

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

ClearVoice

MARCH 17, 2020

In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. Content hubs are a resource destination for your audience, a place where they land and navigate to easily locate valuable information. Resources play a big role.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Content4Demand

JULY 10, 2020

By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target. You already know the account names, industries and firmographics for your target accounts. There are several flavors of ABM.

Account Based Marketing 66

Account Based Marketing ABM Tactics Digital Asset Management 66

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. When you think of “influencers,” you probably think of accounts with a million followers. Connect with decision makers.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115