InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Satisfaction with MAPs is waning. Methodology.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Heinz Marketing

JULY 2, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Satisfaction with MAPs is waning. Methodology.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Marketing Insider Group

MAY 20, 2020

The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated. Kristin Wong, in her article about what employees value , takes the time to try to answer this question by examining research from Glassdoor on what makes employees happy and engaged. Quick Takeaways.

Lead Ranking 363

Lead Ranking Lead Scoring Customer Satisfaction Thought Leadership 363

KoMarketing Associates

FEBRUARY 1, 2022

Although many marketers have been largely impacted by the COVID-19 pandemic, new research suggests that some are finally rebounding after the initial struggles they faced back in 2020. Finding Satisfaction in Pandemic Marketing Strategies. As a result, they may now be working more effectively together.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Customers are, too.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

KoMarketing Associates

DECEMBER 1, 2021

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. Finding Satisfaction with Marketing Data.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Ranking 69

Vision Edge Marketing

APRIL 4, 2023

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 Billion by the end of 2030.

Lead Ranking 203

Lead Ranking Lead Scoring Allocation Analytics 203

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Ranking 63

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. What do you hope to accomplish through sales enablement?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Show your customers that you listen to them and do your best to prioritize their satisfaction. Monitor brand mentions.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.

Opt-out 117

Opt-out Advertising Agencies Advertisements Advertising 117

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. Overall, small businesses who invest in IT modernization report: Better Security .

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

FMG Suite

MARCH 20, 2024

Winners of the Top Workplaces National Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Customer Satisfaction 59

Customer Satisfaction Paid Search Agency Customer Surveys Software 59

Vision Edge Marketing

OCTOBER 3, 2023

Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

The Mx Group

NOVEMBER 5, 2018

What matters is finding success in your job, satisfaction with your work, and your ability to adapt, learn, grow, and roll with the punches in the dynamic world of marketing. But we didn’t field this research to put a spotlight on the struggles. Please download the report to find out! Is it a turnoff? What were the results?

Research 92

Research Paid Search Agency Advertising Agencies Work Management 92

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

OCTOBER 26, 2020

More so, 58% report it is not an effective use of time. Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. With over 50% of companies reporting that performance reviews are a waste of time, it is time to shift the approach.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Hardly seems fair, right?

Lead Nurturing 194

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 194

Marketing Insider Group

APRIL 3, 2023

To ensure that all your direct reports are rowing in tandem, you need to share a common purpose. According to the firm’s research , only 37% of respondents agreed that teams within their organization shared the same perspective on how to achieve success in their industry. Remember the old saying: What gets measured, gets managed.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform.

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Salesforce Marketing Cloud

APRIL 25, 2024

Our research found that 88% of customers say good customer service makes them more likely to purchase again. Find out how in the 6th edition of the State of Service report. Get the free report What is good customer service? Our research found that 61% of customers prefer self-service for simple issues. Competitive edge.

Work Management 52

Work Management Service Customer Satisfaction Lead Ranking 52

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. Research from the University of Michigan found that young Americans today have 40% less empathy than they had in 1979. Empower employees to build the bridge. “It

Business 353

Business Work Management Correlation Cable 353

Hinge Marketing

MAY 4, 2022

That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction. According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ?

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Valasys

APRIL 24, 2024

Researchers have developed a revolutionary AI system called ReALM (Reference Resolution As Language Modeling). As AI researcher Dan Faggella highlights, efficient AI systems can significantly enhance customer experiences , leading to increased satisfaction and loyalty.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Sana Commerce

AUGUST 24, 2023

According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors. As more B2B businesses embrace e-commerce, having an optimized returns strategy becomes crucial in ensuring customer satisfaction and long-term profitability.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

FMG Suite

JANUARY 23, 2024

Winners of The San Diego Union-Tribune’s Top Workplaces Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Marketing Automation Services 59

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 59

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Find out how in our latest State of Service report. Get the report What is Customer Service Week? Our research shows that service organizations have experienced an average reported turnover rate of 19% over the past year. They work harder to improve customer satisfaction. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Salesforce Marketing Cloud

JANUARY 23, 2024

Without their knowledge and expertise, you put customer satisfaction at risk. Find out how in Salesforce’s latest State of Service report. Get the free report What is knowledge management? Improved customer satisfaction. Now think about what you’ll lose and have to deal with if those individuals leave your company.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

FMG Suite

JANUARY 23, 2024

Winners of The San Diego Union-Tribune’s Top Workplaces Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Marketing Automation Services 52

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 52

Hinge Marketing

JUNE 8, 2022

At the Hinge Research Institute , we are intrigued with the “Great Resignation” trend—what is driving it, what is its impact, why does it continue, and what are organizations doing to minimize it? I Can’t Get No Satisfaction. Download the CULTURE CLASH: The EMPLOYEE Experience Problem And How To Fix It Research Study.

Work Management 93

Work Management Marketing Management Thought Leadership Paid Search Agency 93

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Act-On

SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. After a little research, you learn that many read MarketingProfs , and Ann Handley is the company’s Chief Content Officer and an influencer. As a result, you’ll need to stand out.

SME 141

SME FAQ Domain Link Building 141