Act-On

NOVEMBER 29, 2023

Starting February 2024, email senders will be required to implement the latest authentication standards, including: DMARC (Domain-based Message Authentication, Reporting, and Conformance) DKIM (DomainKeys Identified Mail) SPF (Sender Policy Framework) This new requirement will help ensure that emails are verified and can be trusted by recipients.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

Top Rank Marketing

OCTOBER 16, 2023

Spam Update: Running in parallel is Google’s October 2023 Spam Update. This focused initiative aims to combat spam content across multiple languages, ultimately elevating the quality of search results by diminishing the prevalence of spammy content. What Does Google Consider Spam?

CAN-SPAM 123

CAN-SPAM Google Search Marketing High Quality Lead 123

SendX

JUNE 23, 2021

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. Spam in the form of text messages is also on the increase.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. 47% of Social Media Users Report Seeing More Spam in Their Feeds. Seeing Spam. UK, and Canada, only 20% reported seeing less spam in their social media feeds over the past month.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Animalz blog

MARCH 11, 2024

This update is part of a broader effort to combat content spam, as Search Engine Land reports. Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam. .” The search giant expects this update to reduce unhelpful, low-quality content by 40%.

Generation 100

Generation CAN-SPAM Domain Content 100

Act-On

DECEMBER 19, 2023

They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it. This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam.

Email Marketing 192

Email Marketing Practices Deliverability Best Practices 192

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 125

SMS Purchase Planning Mobile Marketing 125

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Marketing Insider Group

JANUARY 9, 2023

Spam Score. Knowing how your root domains, keywords and spam score compares to competitors will also help you determine areas of your website that need improvement. In fact, research shows that 42% of companies only reported a noticeable increase after 3 months. Ranking Keywords. Image Source: Moz. But, it’s worth the wait.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Valasys

APRIL 25, 2024

Notably, their website recommends mentioning only brand names to avoid spam detection. Combating Spam: An Ongoing Battle Reddit, along with moderators and users, has long grappled with spam efforts. Additionally, moderators utilize tools like Automoderator for spam detection. in 2022 to 67.7%

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40

SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Be sure to remind all email recipients to add your email address to the “safe sender” list to avoid junk or spam folders. Using best practices are likely to further enhance newsletter performance.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. To help protect inboxes from spam emails, Google and Yahoo! Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). As of February 2024, Gmail and Yahoo! But, fear not!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” We’ll get you started with a free SEO report card. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. DMARC (Domain-based Message Authentication, Reporting and Conformance) is where SPF and DKIM join forces. Get MarTech!

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? But often those key insights lie deeper than what’s provided by standard performance reports (e.g., email send reports, landing page visitor reports).

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

RebelMouse

NOVEMBER 9, 2023

Users reported that the update's unpredictability shook their top-performing pages, leading to less interaction and even lower rankings. Does a traffic drop after an update mean my site is considered spam? Google answers: "If you see a change after a non-spam update, it's not a spam issue.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. 03% (no more than three spam reports for every 1000 messages) The first thing to note about these “new” requirements is that they aren’t actually new—these standards have existed for years, but have not been enforced.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Litmus

OCTOBER 31, 2023

And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. We’ll share the results in an upcoming report. Beware of unsubscribe email scams.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

OCTOBER 21, 2022

Domain-Based Message Authentication, Reporting, & Conformance (DMARC) : Gives you insight into the abusive senders that may be impersonating you–and can help you identify them. The sender can then receive a report back on any messages that failed the authentication and identify if anyone using the domain could be a spammer.

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. In the USA, you need to comply with the CAN-SPAM (“controlling the assault of non-solicited pornography and marketing”) act.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Heinz Marketing

APRIL 27, 2023

Domain-based Message Authentication, Reporting, & Conformance (DMARC) instructs email boxes on what to do with unauthorized email addresses. Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Trade Press Services Newsletter

MARCH 2, 2023

While spring-cleaning your website, clear spam comments, fix broken links and delete content that is no longer relevant, such as outdated events. Review your email list and remove hard bounces, duplicate emails, spam email addresses, and anyone who has unsubscribed. Revisit your marketing plan.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. To more accurately portray your customers’ unique actions, customer journey mapping reporting now includes meeting outcomes and sales stages. Previously, API limitations prevented tracking.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Heinz Marketing

JULY 9, 2023

This tool provides senders with detailed reports on metrics that help senders evaluate the effectiveness of their email campaigns and identify potential issues that may negatively impact deliverability.

Optimization 88

Optimization Tools Deliverability CAN-SPAM 88

Litmus

AUGUST 29, 2022

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. If your email reputation falls, It might be due to one of these reasons: Your readers report your content as spam. They deal with spam emails and sender reputation. .

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?. Checking IPs and domains.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. This proactive approach prepares you for the upcoming requirements by Google and Yahoo, ensuring that your emails remain in the inbox and not the spam folder.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Martech

FEBRUARY 22, 2024

CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. New features include Centralized Blog Post Generation for WordPress and SeoToaster powered websites, Review Responses Generation, AI Marketing Assistant, AI anti-spam call and web form filter, Social Media Content Generation.

Marketing AI 105

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 105

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

DotDigital

MAY 17, 2021

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe” component of the existing laws. Why was this change needed?

CAN-SPAM 116

CAN-SPAM Act-On Opt-out Opt-in 116

Martech

NOVEMBER 29, 2023

plan to crack down on bulk email senders that fail to authenticate their emails and fall below reported spam thresholds. The email purge is a precursor to another big change for email marketers happening early in 2024. That’s when both Google and Yahoo!

Email Marketing 130

Email Marketing Planning CAN-SPAM eCommerce 130

Martech

JANUARY 11, 2024

Only 27% say they’re influenced rarely by email, and 16% report no impact. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130