Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Footnotes: Reddit Custom Survey, U.S., Your Everyday Purchases”, n=1,500, A18-64, May 2023.

Research 145

Research Loyalty Case Studies Communities 145

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research provides one of the best analytical methods to inform and create this connection with customers.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Building the relationship involves trust and respect. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

OCTOBER 28, 2021

The relationship between the two tends to be pretty tense. Leaving sufficient research out of the conversation. When a CEO asks their CMO to do something in the marketing world, it’s the CMOs job to do the research necessary to make the right decision. One of the issues between CEO and CMO relationships is the lack of pushback.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

ClickZ

MAY 25, 2023

This is done by analyzing large data sets and identifying patterns and relationships that may not be immediately apparent. Andrea Sanchez is a Brooklyn-based Design Strategist and Researcher who currently leads digital transformation strategy projects at Globant. Join the conversation with us on LinkedIn and Twitter.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. Enterprise buys also place high importance on long-term relationships and access to technical expertise. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Martech

FEBRUARY 23, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? Click here to view more MarTech webinars.

Webinar Metrics 109

Webinar Metrics Spending Research Ad Building 109

Martech

MARCH 1, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? The post Why do customer relationships matter now more than ever?

Webinar Metrics 106

Webinar Metrics Spending Research Ad Building 106

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Build one-to-one relationships. Identify prospects online.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Zoominfo

FEBRUARY 28, 2021

In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence. What is Relationship Intelligence Data?

Ad Building 130

Ad Building Budget Programs Work Management Outreach 130

Zoominfo

FEBRUARY 28, 2021

In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Relationship intelligence broadens your outreach potential by connecting the dots that are laid out by other types of intelligence. What is Relationship Intelligence Data?

Ad Building 130

Ad Building CRM Budget Programs Work Management 130

KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. of customers have made it a top priority to develop a trusting relationship with marketers over the next 12 months. This is compared to 21.3% Approximately 21.3%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Nurturing existing relationships is still essential to getting additional engagements for consulting firms. About the Study. However, the order has changed.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Marketing Insider Group

JULY 14, 2020

Here’s how you can still maintain those new relationships you’ve created before this pandemic happened. More businesses are opting to use live chat as a way to research and interact with suppliers. Here are just some of the ways B2B sales will change as a result of this pandemic. Move your communications online.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Salesforce Marketing Cloud

APRIL 13, 2023

That’s how relationship selling works. The problem: During my time at Dale Carnegie , I’ve seen too many reps fumble relationships — or not even think about them — because they’re so focused on making a quick sale. Now that you’ve built a relationship from the inside out, you’re almost ready to offer your solution.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Content4Demand

OCTOBER 13, 2021

You need to do your research to understand who your key personas are. They’re the ones on the front lines, having in-depth conversations and developing relationships. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Research 108

Research Barriers Trigger Marketing Demographics 108

KoMarketing Associates

JULY 9, 2018

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. Nearly 100 percent of respondents said that they are using a customer relationship management system in their role.

Marketing Report 143

Marketing Report Advertising Channels Ad Building Work Management 143

Salesforce Marketing Cloud

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. McKinsey Research has found that businesses across every industry are becoming more comfortable with larger virtual deals. But there’s also some good news.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% Finding #3: Buyers Highly Value Existing Relationships.

Research 114

Research Service Budget Programs Social Media 114

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

You’d be right if relationships came to mind. Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. We also have a Relationship Design toolkit that can get you started on some key practices. Practicing Relationship Design mindsets.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Share your advocates’ success stories, and help foster professional relationships, and it will be a win-win for all parties involved.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Biznology

FEBRUARY 23, 2018

More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization. Our recent research showed that everyone’s talking about this, but only 4% said they were planning to anything about it. Where do you think this all going?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Researchers have documented that there’s a dramatic increase in a business’s key performance indicators when it unleashes its employees to spread the word. That’s only the tip of the iceberg. But don’t just take my word for it.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Martech

SEPTEMBER 14, 2021

Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers.

Paid Search Agency 109

Paid Search Agency Advertising Channels Buy Research 109

Valasys

DECEMBER 18, 2023

In the dynamic world of B2B relationships, building and maintaining long-term connections with clients is crucial for sustained success. Unlike B2C interactions, B2B relationships often involve complex processes, multiple stakeholders, and substantial investments. This goes beyond simply offering quality products or services.

Practices 52

Practices Work Management B2B Deliverability 52

KoMarketing Associates

MARCH 7, 2019

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Previous research indicates that more marketing emails are now making it into the inboxes of their subscribers. This ultimately results in fewer complaints.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. We then explore the client experience and how it does or doesn’t translate into an ongoing relationship and referrals. Why This Study is Needed.

Consulting 157

Consulting Research Work Management Marketing Management 157

Heinz Marketing

APRIL 10, 2021

How to Create Successful B2B Relationships. When looking at close relationships with business partners it looks very similar to close relationships with personal partners. The post B2B Reads: Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty appeared first on Heinz Marketing.

B2B 124

B2B Buyer Personas Brand Identity Branding 124