Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. The number is more favorable for social media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can add cards to promote another video, a playlist, a channel or an external link.

Social Media 96

Social Media Features Media Curation 96

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. Travel influencer trends What better way to enter your wanderlust dream than through social media?

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

Contently

MAY 2, 2018

With that math, we can ballpark the amount of content and promotion I’ll need. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube. Feel free to tweet that.).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. The software lets you filter influencers and check profile analytics for every social network individually.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Maybe you’re not racking up viral exposure and thousands of fans. “If the video is yours, load it up natively to Facebook.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 234

Youtube Video Marketing Generation Budget Programs 234

Sprout Social

OCTOBER 19, 2016

The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Campaigns promoting mental health awareness and support will likely resonate deeply with Gen Alpha’s characteristics. Marketers should take heed of this pivotal trait.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

JANUARY 9, 2017

According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media. For Twitter try to limit your promotional content and instead, be ready to engage with users. If done correctly, you’ll build better relationships and increase trust in your brand. Clicks are Critical.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

seo.co

OCTOBER 4, 2022

Since it’s relatively new, many people don’t know how to promote their businesses on the platform. For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. What is TikTok?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Martech Advisor

MARCH 6, 2020

Deloitte found that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. Sharing promotes conversations, information gathering and lifts purchase likelihood after a branded video is shared.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Promotional. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo.

Social Media 78

Social Media ROI Video Marketing Tips 78

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. First of all, what a frustrating question; virality can never, ever be guaranteed.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. million views on YouTube.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Promote your Instagram TV video.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. The best platforms for paid social ads. billion daily users , Facebook is the world’s most used social network. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Marketing Insider Group

SEPTEMBER 29, 2011

And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. You created a YouTube Video of your team lip-syncing a popular (unlicensed) song while wearing t-shirts with your logo on it.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Valasys

MAY 6, 2021

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. PR is the most effective way to promote your business. How Virtual Marketing Aids B2B Businesses. Podcasting.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. Read more at Adweek.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

ConvertKit

AUGUST 7, 2020

As Instagram and other social networks push their revenue-earning advertising features more and more, organic reach will naturally become more difficult—but not impossible. Remember, Instagram is a social network—emphasis on social. Tip #5: Promote your Instagram across different channels.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. Use these YouTube analytics tools to boost your marketing.

Youtube 106

Youtube Analytics Tools Planning 106

Contently

AUGUST 25, 2016

Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. .” The transition began with Facebook. “We used to follow a three-posts-a-week rule, but now we do fewer and better posts.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Best Practices Content 60

Vidyard

JANUARY 29, 2015

This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. While the Super Bowl draws a one-time audience of 120 million people every year, YouTube makes ad content available for as long as brands wish to offer it.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

SnapApp

NOVEMBER 21, 2011

Google+, the social network launched by the world's pre-eminent search engine, seeks to re-define how information is shared on the web. Specifically, Google+ aims to make it easy to categorize your social network and be conscientiously selective about what information you'd like to share and with whom you share.

Google 48

Google Business Social Networks Paid Search Agency 48

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Adobe Experience Cloud Blog

JULY 15, 2013

In a world where a complaint from an annoyed customer can go viral in less than 24 hours, social media has to be taken seriously. In fact, their presence on social networking sites saw 31% year-over-year growth, way above average. Ignoring the power of online word-of-mouth is no longer an option. Opportunity. Opportunity.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Scoop.it

DECEMBER 7, 2021

As we can see from the image above, social media SEO operates as a cycle in attracting new custom whilst also ensuring that your business retains them long into the future. Whilst Google has a monopoly on the world of search engines and queries, it’s worth considering the power that YouTube holds in a much similar field.

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” Be the catalyst of your natural social media success. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

JULY 22, 2012

In addition to fearing things such as wasting time or computer viruses, marketers need to be aware of the worries that many of their leads and customers likely hold, including ads (59%), outdated information (56%), and self-promotional information (53%). What Types of News Go Viral on YouTube? Check out the full story here.

Internet Marketing 28

Internet Marketing Viral Marketing Case Studies Youtube 28