Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the award to your LinkedIn profile, then click “share with your network.”

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. People can spot a bot at a glance. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. More on this in the next section.

Automation 121

Automation Tools Work Management Marketing & Strategy 121

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Fine-tune your profiles. When followers glance at your social profiles, they should be able to understand the basics of your brand, its purpose and its personality. Harness the power of hashtags.

Branding 138

Branding Brand Identity Marketing & Strategy Eye-Tracking 138

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

FEBRUARY 7, 2024

Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. From your Creator tools: Tap Profile at the bottom. From within the Business Suite for a business account: From your profile, tap the Menu button at the top. claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 130

Paid Content Promotion Budget Programs Copyright 130

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Optimize Your Profile The first step is to polish the source of all your content: your profile. Hashtags can increase discoverability and connect with user’s interest in similar topics and industries.

Linkedin 85

Linkedin Tips Lead Scoring Lead Ranking 85

ClearVoice

MAY 23, 2022

Pay attention to hashtags and posting times. Hashtags are an important part of LinkedIn but you do not want to use them like you would on Instagram. Sharing more than nine hashtags per post on LinkedIn will get your post penalized. Three to five hashtags are the sweet spot. But it varies. Write a great summary.

Linkedin 98

Linkedin Practices Best Practices Content 98

Sprout Social

SEPTEMBER 21, 2023

Finding the right fit means auditing influencer content, profiles and engagement with care. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

Media 106

Media Viral Marketing Case Studies Youtube 106

Oktopost

JANUARY 5, 2021

The use of the persona profiles that you create can and should touch and involve colleagues across the business. Through persona profiles, you are looking to build a caricature of the end user, of those involved in your ecosystem. From their interests to the keywords and hashtags they use or follow.

Buyer Personas 130

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 130

Sprout Social

MAY 8, 2019

From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook.

Paid Content 111

Paid Content Promotion Ideal Customer Profiles Tagging 111

Adobe Experience Cloud Blog

JULY 5, 2018

Once you have successfully started transitioning the use of your Stories, you can build some Highlights that remain on your profile long-term. If they like your content and you see that people are watching stories like the ones you’ve been posting, keep them on your profile using a Highlight. Be Strategic. Create Consistency.

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

Oktopost

APRIL 21, 2022

Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag. This will make it easier to find the kinds of posts you’re looking for.

Content 118

Content User-Generated Content FAQ Social Media 118

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This content is also fitting for your personal profile, along with personal accolades and the like. Using Hashtags on LinkedIn. being the sweet spot.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

JANUARY 10, 2019

Another key component of Instagram growth is not sucking at hashtags. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. Beyond its full-blown analytics platform, Iconosquare also offers a free Instagram audit for business profiles.

Analytics 111

Analytics Tools Paid Search Agency Paid Social Agency 111

Sprout Social

AUGUST 5, 2020

Owned content refers to content that brands publish from their own social profiles. You can track key metrics like audience growth, post volume and engagement, and then filter down by date range, profile and content type for a more focused analysis. Discover new business opportunities .

Analysis 144

Analysis Marketing & Strategy Advertising Benchmark Comparison 144

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Use location tags & hashtags. Hashtags are some of the most useful tools you can access on Instagram.

User-Generated Content 103

User-Generated Content Tagging Cross-Selling Social Media 103

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. Additionally, Pinterest followers do not align with monthly profile visits.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

RebelMouse

NOVEMBER 11, 2020

Here are some ways you can better monetize them on RebelMouse: Sell video views Create posts using their videos, and include headlines and short bodies of text written by your editorial team Traffic the video posts in the second spot in scroll Post them to all social channels Sell them at a $0.10–0.20 Hashtag Labs for digital ad operations.

Cost Per Thousand 91

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 91

Contently

MARCH 1, 2022

” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. It’s a start?” No country for old memes.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Sprout Social

MARCH 20, 2017

Instagram Hashtag Analytics. Understanding your outbound hashtag performance on Instagram is crucial to know how users interact and through what keywords. Pulling Instagram analytics and reports for your hashtags helps you contrast between which keyword(s) received the most engagement. Instagram Profile Analytics.

Analytics 107

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 107

Sprout Social

JUNE 13, 2022

Add captions, TikTok hashtags , mentions, choose a cover image, run a copyright check and pick your settings. Find scheduled posts in the “Drafts” section of your Profile. Pro tip: According to the Sprout Social Index™, the majority of content consumers think posting 1-2 times a day is the sweet spot for brands. Source: TikTok.

Tips 101

Tips Eye-Tracking Social Media Profiling 101

Salesforce Marketing Cloud

DECEMBER 11, 2023

It’s the online version of our in person Community Cove, an awesome gathering spot to unite our community at events like Dreamforce and TrailblazerDX. Update your Trailblazer Profile and include a recent headshot. Trailblazer Community Cove : Hear the latest Trailblazer Community news, connect with peers, and have fun along the way.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. They can spot advertising content when they see one. The consumer is savvy.

Advertising Agencies 81

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 81

Sprout Social

JANUARY 18, 2022

In fact, 63% of people say CEOs who have their own social profiles are better representatives for their companies than those who do not. . If you’re working with a social-savvy CEO, they may be able to manage their profiles themselves with some strategic guidance. If certain media outlets are ranked in the list, congratulations!

Social Media 135

Social Media Ideal Customer Profiles Paid Search Agency Press 135

Buffer

MARCH 30, 2023

You can also categorize each series with hashtags making it easier to appear in searches. Include Hashtags – using specific hashtags for your series is an easy way to tag your posts and mark which ones are part of a series. 2, etc, to show the continuation and that the video is part of a larger series.

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

MARCH 11, 2020

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base. Impressions and reach. Impressions and reach.

Social Media 130

Social Media Media Eye-Tracking Impressions 130

SocialPilot

DECEMBER 6, 2023

But would it still be interesting if it brought you close to content or profiles opposite your interests? Not just that, YouTube constantly segregates authoritative and trustworthy content from misleading content and educates its users to spot misinformation at all levels. Absolutely no!

Social Media 85

Social Media Paid Content Media Lead Ranking 85

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 122

Social Media Ideal Customer Profiles Media Customer Satisfaction 122

Only B2B

AUGUST 22, 2022

Because it aids in the identification and profiling of target customers, the technique is very helpful for B2B marketers. You may even be able to spot any gaps in your competitors’ offerings or problems that may be upsetting customers. You can also learn more about the typical difficulties that they face in their work.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Meerkat Marketing

JANUARY 13, 2021

In addition, it is very easy to spot fake followers and fake engagement. Use Targeted Hashtags. Hashtags are still one of the best ways to grow an organic Instagram following for your account. That is no secret but so many marketers and businesses still don’t get it right with what hashtags to use. Use Instagram Reels.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76

Hubspot

MARCH 22, 2016

And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. The Anatomy of a Perfect Instagram Profile.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Landing Pages Social Networks 28

Scoop.it

FEBRUARY 10, 2022

You need to find the sweet spot that will bring you the most benefits from both. Research your audience’s behavior – Create an audience profile. Here, the data is already filtered and categorized, and you can easily navigate through them using different hashtags. Try to answer the exact queries your viewers have.

Curation 70

Curation Content Click Rate Long Tail Marketing 70

RebelMouse

NOVEMBER 11, 2020

Here are some ways you can better monetize them on RebelMouse: Sell video views Create posts using their videos, and include headlines and short bodies of text written by your editorial team Traffic the video posts in the second spot in scroll Post them to all social channels Sell them at a $0.10–0.20 Hashtag Labs for digital ad operations.

Cost Per Thousand 52

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 52

Sprout Social

FEBRUARY 10, 2021

In fact, you won’t find any mentions of Chinese or Lunar New Year on Gucci’s main Twitter profile. million views while the accompanying hashtag generated over 89.5 Kuo also notes the visual design of a campaign makes it easy to spot how much (or how little) effort brands put into their new year marketing efforts. million views.

Campaigns 98

Campaigns Branding Brand Identity Cross-Selling 98

Brandpoint

JUNE 1, 2022

Level One (Starting Out) Whether marketing is new to you, you’re looking for a refresher, or just need a place to start, the first level of brand awareness is a great spot to get going. Find organizations that line up with your ideal customer profile (ICP) and give you a great opportunity to expose your brand to your target audience.

Ideal Customer Profiles 77

Ideal Customer Profiles Branding Brand Identity Planning 77

Scoop.it

AUGUST 3, 2021

Content curation revolves around the process of spotting articles, media, or commentaries that already exist elsewhere online and repurposing them as a means of engaging your target audience. In the image above, we can see how effective curated content can be in terms of driving traffic to your social media profiles. Image: Triber ).

Curation 106

Curation Small Business Marketing Top of Funnel Paid Search Agency 106

Sprout Social

JUNE 26, 2023

AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Marketing AI 116

Marketing AI Ideal Customer Profiles Allocation Analysis 116