How to use Demographic Data in Your Sales Pitch


Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.

How to Create An Ideal Client Profile


Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. It all comes down to building out client profiles. What Is An Ideal Client Profile (and why you need them).


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Demographic Segmentation: What Is It & How Can You Use It?


The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages.

Instagram Demographics That Matter to Social Media Marketers in 2020


Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics.

How to Create an Ideal Customer Profile

Heinz Marketing

What is an ideal customer profile? An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” What is an ideal customer profile not ? An ideal customer profile is not a buyer persona.

Top LinkedIn Demographics That Matter to Social Media Marketers


Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience


The Holy Grail of targeted marketing, these can be parsed in many ways: responsibility and/or job description, which department they work in, and which demographic they inhabit. Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.

The Definitive Guide to Link Profile Analysis

What Is Link Profile Analysis? Where to Analyze Your Link Profile. + The Ideal Link Profile. Link Profile Monitoring Habits. What Is Link Profile Analysis? The sum total of these links, as they exist today, is your backlink profile (or simply, link profile).

How to Get Started With LinkedIn's New Website Demographics


I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? Getting Started With LinkedIn's Website Demographics.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences


But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Since this demographic and “firmographic” data has been widely available from contact data companies like Dun & Bradstreet/Hoover’s, Avention, and, it’s not surprising to see marketers continue with this line of thinking with persona development.

How to Switch to an Instagram Business Profile + 10 Benefits


Yes, some might call me “hero” for overcoming this distraction to get you all the gritty details about Instagram Business profile management and maintenance. I just need you, my Instagram-using brethren, to have the facts to make an informed decision about Instagram business profiles.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. What separates customer segmentation from buyer profiling and buyer personas is the quantitative requirements associated with identifying specific groupings. Demographics.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

As such marketers are better able to compare and understand opportunities in different segments by creating customer profiles. Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. The seller is also likely to have demographic, firmographic, and technographic data on them. Figure 8: Customers will share their demographic data for a better experience. Introduction.

How to reach your customers at work or at home


With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile.

Work 127

How to Create an Audience Profile, And Why You Should [+Examples]


Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Not to mention, any content marketing you do without profiling your audience is bound to miss its intended mark. This is where creating customer profiles or buyer personas comes in. By profiling your customers and working with personas, you narrow down your audience into workable groups. A lead scoring system to help classify persona behavior, goals and demographics. Introduction. From a lead generation standpoint, a successful buyer’s journey should end in a purchase.

Quantcast Launches Demographic Search


Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Demographics are extrapolated from user panels and multiplied by traffic numbers gleaned from embed codes and presumably ISP data. I might be a nonprofit organization, for example, organizing an event that’s particularly relevant to a certain demographic group.

7 Creative Company Profile Examples to Inspire Your Own


Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. Company Profile Examples.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Marketing to this group without further information means you’ll waste creative hours and advertising dollars reaching customers with the wrong buyer profile. Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Data and creativity have always been siloed, even in our own minds.

How to use customer data to develop marketing insights


These are the beginning steps to creating a good customer profile. Get the demographic information that will tell you the most about how to offer your customers a better experience. Gathering demographic and lifestyle information, such as whether they have kids, what their hobbies are, and where their interests lie is the first step towards offering good personalization.

The Guide to Creating A Killer Ideal Customer Profile


A good ICP (ideal customer profile) can mean the difference between an account-based marketing campaign that generates tonnes of new customers and one that flops. You would be amazed at the number of companies that choose to be guided by gut instinct instead of taking their cues from a clear profile driven by data. But ultimately it comes down to the following: Assemble your ideal customer profile. How to Create Your Ideal Customer Profile (ICP).

Why & How to Switch to an Instagram Business Profile

Sprout Social

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching. Beef Up Your Instagram Profile.

Why are marketers afraid of data?


They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. You might have thousands of customers who match this profile: 30 year-old women, focused on their health and appearance, who make more than $65,000 and live within 50 miles of your locations.

Switch the user interface to accelerate growth and leadership


Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). They’re tracked, profiled, sold and herded to benefit advertisers. Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

Banner 242

Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile

B2B Lead Generation

Develop and intensify your ideal customer profile now. But the customer group your business will profit and benefit the most from is the Ideal Customer Profile (ICP). Here’s the best ways to develop and intensify your ideal customer profile: 1. What are their attributes and demographics? Create a profile of your non desirables. Call it your Un-Ideal Customer Profile. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’

How to create marketing that sings—with the most effective marketing personas


It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences.

Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Fan Pages vs. Profiles. What is a Facebook Profile? A Facebook Profile is a personal account. When you first sign up for Facebook, you’re given a profile. Your profile is where you add friends and family and share personal photos, videos and life updates. How to Convert a Profile to a Page.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on. Said a different way, company intent becomes far more important than company firmographic and contact demographic data. A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there.

[Template] How to use an ideal customer profile template to develop your ABM strategy


If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Spoiler alert—that’s why we’ve created an ideal customer profile worksheet.). Luckily, we’ve developed an ideal customer profile template to help you out. What is (and isn’t) an ideal customer profile? How do you build an ideal customer profile? Your ideal customer profile template.

How to Use an Ideal Customer Profile (ICP) for SaaS Lead Generation


This is based on your Ideal Customer Profile (ICP). An Ideal Customer Profile is a strict definition of an ideal customer, which is used to frame mindset, strategy, and lead generation tactics. By understanding the unique characteristics of your ideal customer(s), it’s easier to cut out the noise and focus marketing activities—and weight budget—on prospects that match this profile. Base these on demographic, technographic, and firmographic details.

Lead Generation Checklist – Part 3: Develop and Intensify Your Ideal Customer Profile

Everything Technology Marketing

The concept of the Ideal Customer Profile (ICP) is designed to help marketers identify the attributes ideal customers have in common that separate them from other less profitable segments. Attributes used for segmentation include demographics such as industry and company size, psychological characteristics such as technology adoption patterns (innovators, early adopters, early majority, etc.)

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s a document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. Check your analytics : Analytics programs can provide you with demographic data about the people who are currently interacting with your site and your social profiles, such as their location, age or device. Demographics : Female. Demographics : Male. NOW UPDATED!

An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

The Ultimate Guide to Creating B2B Buyer Personas


Well, in plain words, a B2B buyer persona is a key description of your target business and customer that includes all information from demographics to their needs, their goals, and even the products they use. Blog b2b marketing buyer persona guest blog ideal customer profile marketing

Lead Scoring for Beginners

Heinz Marketing

I tend to lean towards keeping things simple with an integer-based score that is a combination of demographic and behavior scores. It’s a common model, and marketing automation platforms can be set up to assign scoring values to leads based on elements of their profile and behaviors, which are then combined into a single lead score. Demographic Scoring. This is where your ideal customer profile definition comes in to play.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Firmographic characteristics are used by B2B organizations in the same way that demographic characteristics are used by B2C organizations. blog Company or Product Launch Company/Product Launches Customer Targeting and Profiling