Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. Do you need to optimize product detail pages ?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. According to our data, 65% of participants have already made purchases directly through social media.

Buy 143

Buy Brand Identity Branding eCommerce 143

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S.

Ideal Customer Profiles 123

Ideal Customer Profiles Tagging Advertising Agencies User-Generated Content 123

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. What is livestream shopping?

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. Well, if you are still thinking about creating a page or an e-commerce website, you need to catch up with the real world. It is now taking strides in almost every sector of life, and digital marketing is no exception. Wait, there is more.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

SmartBug Media

SEPTEMBER 14, 2023

Inventory overstock results from a business buying more of a product than it can sell, which is most often a result of poor forecasting quality. So what considerations should e-commerce brands make when evaluating their inventory needs? Use targeted marketing. Show what needs to go. Experiment with selling options.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Salesforce Marketing Cloud

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Think about the last decision you made about a product or service.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. If your podcast includes influencer guests, you can reach their audiences as well. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Access to new audiences. Full-funnel outcomes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Today’s top social commerce sites.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Valasys

APRIL 22, 2024

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. Personalization as a Critical Strategy In the current climate of digital commerce, the customization of shopping experiences is crucial for boosting the customer’s interaction with a brand.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Huptech Web

DECEMBER 28, 2023

90% of people have quit using an app due to poor performance 72% of Gеn Z and Millеnnials follow influеncеrs on social media Usеrs spend more than 5 hours per day on mobilе. Integrating Augmented & Virtual Reality The intеgration of AR and VR is gaining momentum in e-commerce. Contеnt quality and tеchnical SEO go hand-in-hand.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. During the 2023 holiday season, $199 billion of sales were influenced by AI. What do shoppers want next? What are the benefits of using AI in retail?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

MARCH 22, 2022

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Updates for marketers.

Social Marketing 100

Social Marketing Curation Segmentation Social Media 100

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Join Enterprise Lite to work with all of these Retail influencers! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Marketing Management 110

Marketing Management Facebook Social Media Buyer's Journey 110

Valasys

MARCH 27, 2023

Introduction Whether you’re a Gen Z or a millennial, there’s no denying that social media has become an integral part of our daily lives. From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself.

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. And businesses aren’t just using social media to market their products and services.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Contently

JANUARY 24, 2023

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Even Google admits that social media is encroaching on its turf.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. E-commerce companies have hotly debated this question for quite a while now.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. At its core, e-commerce optimization is all about refining your online store to maximize its efficiency and profitability.

Optimization 52

Optimization B2B Business Conversion Rate 52

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. And the massive reach of Facebook and Instagram continues to dominate marketing spend.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

SmartBug Media

JANUARY 20, 2022

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X I picture them in a Venn diagram, with intersections featuring fintech (Commerce + Big Ops), automation (Big Ops + No Code), and creators (No Code + Commerce). Martech Big Theme #1: Commerce.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Martech

DECEMBER 9, 2022

The Salesforce World Tour is not something new, but it’s less familiar than Dreamforce, of course, and arguably Salesforce Connections, the annual conference with a focus on marketing and commerce. These were people who would go online, send emails, check out social, but they weren’t clicking the buy line.

Trends 116

Trends eCommerce Mobile Marketing Terms and Conditions 116

SmartBrief - Marketing

DECEMBER 18, 2023

Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months. That’s why more than 3.1 That’s why more than 3.1

Ideal Customer Profiles 131

Ideal Customer Profiles Enterprise Management Ad Building API 131

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. Get your name out on social. Do not spread yourself too thin by attempting to have a presence on every social media platform.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce Definition.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Salesforce Marketing Cloud

AUGUST 24, 2022

For companies, that starts with creating agility across online and mobile commerce channels. Tip #1: Offer faster mobile commerce experiences. With mobile commerce getting more popular every year and margins tightening by the minute, it’s never been more important to optimize your mobile commerce experience.

Tips 98

Tips Fulfillment Work Management Marketing Management 98