Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Marketers now must prioritize quality across the board and find new ways to prove results. Enough with the negativity and cliches. What have you learned in the last year?

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Then, it refines all the features to create a professional quality image that looks like the dog available for adoption. EXL and Quilt.AI EXL and Quilt.AI

Classified Ads 100

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

MAY 23, 2021

After the hard work of topic selection, you should turn your attention to presentation quality. You need high production quality to win virtual audiences over. Pay attention to your presentation slide design, clear and crisp audio, and high video quality. Plan Event Content To Resonate With the Audience.

Tips 309

Tips FAQ Work Management Paid Search Agency 309

Choozle

FEBRUARY 7, 2024

This is exemplified by the accessibility to premium and niche products through online platforms, amplifying the dichotomy. In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Marketing Insider Group

NOVEMBER 29, 2022

In today’s digital-first world, your website is a critical tool for driving online engagement. In today’s digital-first world, your website is a critical tool for driving online engagement. As you assess your website for user-friendliness, pay special attention to the following elements: Accessibility. Navigation.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. Access to high-quality data about potential customers remains more important than ever before. Accessing quality data via channels that still work. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. Do you have quality content that makes your visitors engaged? Image credit: cottonbro on Pexels. If only it were that straightforward today!

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. However, every year does bring something new to the table.

Design 293

Design Trends Marketing Websites Gartner 293

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

JANUARY 11, 2024

The Oclean X Ultra Wi-Fi Digital Toothbrush provides “AI voice tips to bolster your brushing technique.” Now let’s look at some AI implementations that are actually useful: Walmart ’s GenAI uses Microsoft’s AI and Walmart’s data to provide customers with product suggestions based on use cases. Fortunately (see what I did there?),

Marketing AI 90

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 90

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 19, 2024

Budget friendliness: Local advertising is often more accessible for small businesses. Local newspapers, radio stations, digital platforms and community events each offer advantages. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisements 111

Advertisements Advertising Allocation Planning 111

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. All of this combined, provides your sales team with better quality leads to target. All you have to do is add a tracking code to your website and then analyze the data. For Marketing 5.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. All of this combined, provides your sales team with better quality leads to target. Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Martech

NOVEMBER 2, 2023

Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints. Innervate updated its AI-powered Digital Asset Management (DAM) solution. What’s the point of adding AI to technology if no one knows how to use it?

Digital Asset Management 112

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 112

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Distribution 117

Martech

NOVEMBER 9, 2023

The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. This is where server-side tracking comes into play.

API 93

API Marketing Management Advertising Agencies Conversion 93

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. Quality connections are also a priority – and members actively support, inspire, and encourage each other.

Communities 108

Communities Top of Funnel Word of Mouth Enterprise Management 108

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Join us today !

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Valasys

APRIL 24, 2024

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. Robust security features ensure sensitive information remains protected, balancing accessibility and confidentiality. Its customization options adapt to evolving business needs, ensuring ongoing efficiency.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 104

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 104

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. The focus will (and should) shift from email volume to list quality and audience engagement. Marketing strategies face some headwinds in 2024. remains recession-free.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Congratulations to all who participated!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Trade Press Services

MARCH 18, 2024

Self-publishing Self-publishing has gained in popularity due to the accessibility of digital publishing platforms, increased creative control, guarantee of being published, global reach, digital options , and 100 percent profit margin potential. Instead, the author is responsible for funding the necessary publishing components.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata.

Digital Asset Management 96

Digital Asset Management Industry CMS Transparency Work Management 96

Tiecas

MARCH 11, 2024

Here’s the difference between weak and impactful messaging: Weak: XYZ Corporation – “We are a leading provider of high-quality industrial solutions.” Here’s the difference between weak and impactful messaging: Weak: XYZ Corporation – “We are a leading provider of high-quality industrial solutions.” On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Salesforce Marketing Cloud

NOVEMBER 6, 2023

” A chief digital officer said their teams brainstormed close to 100 high-level use cases, posing a challenge in prioritization and execution. What Generative AI Leaders Know That You Probably Don’t High performers spend more than 20% of their digital budgets on AI, but that’s just the beginning.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101