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How to use Product Hunt to boost your business

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By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”

How do you use social media to promote a boring product?

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Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product.

Four profound marketing megatrends for 2016 and beyond

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Discover new products, services, and people. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions!

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Crossing the influence line: When does sponsorship destroy your reputation?

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Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. High brand engagement due to true belief in the product and company. By Mark Schaefer.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Why content is your enemy and experiences are your friend

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“We want people to know our product by touch,” they said. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment.

Understanding Generational Social Media Preferences

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of Millennials follow a brand before purchasing a product. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media.

5 Ways to keep up with the avalanche of online customer feedback

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So if you‘re Chobani yogurt and somebody is complaining about the smell of your product, that‘s a problem and you want to be alerted to that right away. By Jay Baer, {grow} Community Member.

A day in the life of a productive social media marketer

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The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

How to write 3,000 words every day when you don’t feel like it

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Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe.

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The new standards for strategy and social media success

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On the surface this is going to sound like a weird example but I would say Coca-Cola is managing marketing transformation in a brilliant way — a company with a product that never changes. Coke has been a relevant, youth-oriented product for more than a hundred years.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Try to create content at your most productive time each day, or on the same day each week.

5 questions you should ask yourself every day before bed

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Now if there’s something more available than sand on beaches it’s productivity guides on book shelves. They frame your mind and prime it for productivity. If these productivity framings worked for a pseudo-vampire, they will work for you.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

HR and social media: 7 Ways HR needs to act like marketing

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On the marketing side, we frequently dream about networks of employees who post stories about our products, leading to massive new views to our content. What are the touchpoints a person considers before buying a product? By Mark Schaefer.

Five new content forms rocking the marketing airwaves

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If you liked a new product or service mentioned in a piece of content, I would love to be able to click on a button to receive personalized updates from an executive involved in the project. By Mark Schaefer.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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Four ways Facebook Instant Articles will dramatically impact marketing

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Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Something important is about to happen, and the impact on content marketers will be profound.

How SMBs can get more leads through marketing automation

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This is similar to what Amazon do so well – they know what you’re doing on their website, what types of products you usually view and browse, so they send you targeted emails based on that information, which makes it much more compelling to open their emails and, eventually, buy from them.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Because the desire for the product was “pre-loaded” into an entire generation. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Let me tell you about me and Batman.

16 Essential educational resources for the marketing professional

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Since it is a Google product, there’s a strong focus on things like Google Adwords. She is the author of the The Product Hunt Manual and Tech Doodles. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times.

4 Non-Marketing Skills You Need to Become a Better Marketer

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Product development must make a quality deliverable or marketing will prove impossible. For example, Ben Kaplan , director of mobile strategy and product at the American Cancer Society, championed the development of a new mobile app for the organization.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. We can: Educate the consumer on our product, and why it’s better than competitor X.

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7 Ways a small business can use social media resources wisely

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Do you need to do a lot of product demonstrations? Do you need to do a lot of product demonstrations? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine.

Why Facebook Live is not ready for prime time

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Companies will move their content production to live video.” By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live.

Using psychology to make your content relevant

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“Buy my product, look how great we are, you need this!” While you may not go to social media and think “I sure do hope I can snap someone out of habituation today,” you will still want to grab attention with your content or your product.

The business case for unbranded content

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Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. You don’t make the content about the product. When the community is more important than your product. You don't make the content about the product.

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Does every business need content marketing? A reality check.

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distribution channels, product development, product placement, packaging, positioning, and long-term customer contracts, to name a few. Now, how many branded products do you buy every year? By Mark Schaefer. Does every business need content marketing? Of course not.

From newbie to expert, here are the best social media tools for your business

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She is the author of the The Product Hunt Manual and Tech Doodles. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering.

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Break the mold: Why content marketing needs to be like a chalupa

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A fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views).

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Three Types of Goals and KPIs Needed for Social Media Analytics

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Again, you want to be cautious of vanity metrics, so we like to look at engagement that serves a purpose, like: Brand/product feedback. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer.

Why it takes so long to achieve social media success

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Related Stories The seedy underbelly of advocate marketing The real problem with real time marketing Social selling and the social enterprise: From fantasy to reality How to use Product Hunt to boost your business Polish up your best content to drive content marketing value.

Seven Essential Mobile Apps for Marketers

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I use Trello to plan and track projects, keep track of the production status of podcast episodes, hold ideas for blog posts, and more. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps for marketers.

A solution to the content marketing measurement puzzle

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But after a time of creating meaningful content, connecting with an audience, and maybe even distributing some content through paid and promotional methods, something amazing happens — people begin to talk back, they subscribe, they sign up for something, maybe they even buy your product.

Finding profitable marketing niches in unexpected places

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Neither my company nor our competitors could fit this product into their finely-tuned mass production systems. You see, those little tabs don’t cost too much when you consider the entire cost of the product. We were raking in money from the most boring product imaginable.

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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I hadn’t realized how working from home might impact my productivity, or happiness. careers Entrepreneurism Leadership productivity entrepreneurshipBy Elise Perkins, {grow} Community Member.

The dangerous confusion of sales and content marketing

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Our goal as marketers is to understand the consumer, speak with their voice at the highest levels of your company, and create a marketing-led product that people (and not your product team) WANT. By Tom Webster, {grow} Community Member.

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Teaching is the New Marketing

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I could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising. She is even pitching some companies to pay her to teach a course in how to use their products properly. Counter Culture Coffee.