The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email?

Trending Sources

How to Build a Productive Company Culture

Hubspot

Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design. Fostering a Productive Company Culture. Empowerment, then, breeds productivity.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. Marketers and salespeople are using too many productivity tools and apps, and it’s actually making us less efficient.

Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

This is not another post about small productivity hacks , suggestions like taking meditation breaks or power naps, using the Pomodoro technique, avoiding junk food, or staying properly hydrated. All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere. So, short of growing your team, here are half a dozen ways to get big increases in content marketing productivity.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Chalk Talks: Crushing Your Next Product Launch with Video

Vidyard

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product?

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

December Product Round-Up

Outreach

Last month, the Outreach product team put on their Santa suits and delivered some delightful new features that are sure to extend your holiday cheer long after December -- and prepare you to crush your 2018 goals. We’re excited to bring our Outlook users some exciting new features that will increase productivity and organization when sending emails from your inbox: Snippets and Inbox Bump. We had a lot of things on our wish list this holiday season.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.

Essential Steps for Productive Creative Kickoffs

ScribbleLive

The post Essential Steps for Productive Creative Kickoffs appeared first on Visually Blog. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]. B2B Sales Pull Marketing

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

Video 90

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments. 7 Tips for Making Your Workspace a Den of Productivity. Have any other suggestions for how you can turn a workspace into a den of productivity?

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Productivity Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

The Content Production Imperative

Kapost

The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Productivity Daily TOFU

The Best Schedules for Productivity (No Matter What Time You Wake Up)

Hubspot

A lot of content about productivity and scheduling espouses the importance of getting up early, but an early alarm isn't the only way to get things done. Try them out, and see if they help you have a more productive -- and restful -- day. Productivity Daily IGSS

13 Productivity Tips for the Busy Professional [Infographic]

Hubspot

Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity. We’ve all been there.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing