5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. What Do All These Privacy Laws Have in Common?

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

Ladder.io

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Prioritize Transparency in Your Company.

Answering the call for greater privacy by tapping AI

ClickZ

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The post Answering the call for greater privacy by tapping AI appeared first on ClickZ.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. Meanwhile, states like Vermont, Nevada, and Maine are actively implementing their own consumer privacy laws.

Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.

The Importance of Monitoring Internal Communication for Business

Biznology

With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. of business owners labeled monitoring as an invasion of privacy. Privacy concerns and regulations.

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How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S. Legal Disclaimer : We applied our best understanding of the California Consumer Privacy Act when building this article.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. To be in compliance with GDPR, you will need to be open and transparent about how you will process the end user’s personal data.

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Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. Everyone globally on Facebook will get asked about their privacy settings as GDPR goes into effect.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S. Legal Disclaimer : We applied our best understanding of the California Consumer Privacy Act when building this article.

iOS 15: What you need to know

DotDigital

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Privacy is important. Consumers do not want personalization at the sake of their privacy.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. ” The primary theme of the FTC privacy framework is to prohibit companies from tying consumers to personally identifiable data. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. What’s needed are methods that let people see things for themselves: a sort of radical transparency that doesn’t require relying on anyone else’s word, including (or perhaps especially) the word of “people just like me”. customer experience facebook marketing privacy relationships trust

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

While third-party cookies are placed in a visitor’s browser automatically, users (as well as the ad tech industry) are pushing for more control and transparency of any consumer data. Google explained that this move meant to protect users who were asking for more privacy.

Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. What privacy protections are in place during the collection and delivery process?

FTC & its Do Not Track List: Themes and Terminology

Marketo

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US. Privacy has to be there from the start.

Real-time threat detection: why this is the future of cybersecurity

RockContent

The same AI protecting an operating system can be used by malicious bots to adapt users’ writing styles or their tones of voice, such as the Death by Captcha, which uses machine learning and optical recognition to identify and resolve an identity enigmas.

5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Marketo

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. You can also use tools like Privacy Sandbox. Be as transparent as you can.

How To Future-Proof Your Identity Solution

Semcasting

We’re changing the way we do privacy and identity, and that’s a fundamental change that requires a new foundation. The hallmarks of that new foundation are informed consent, differential privacy and a federated ID system. A holistic identity process is one that is capable of ingesting data from anywhere and resolving that information in a way that respects privacy. Can you do differential privacy? by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am.

The Future of Display Ads without Third-party Cookies

TrueInfluence

Google’s not alone in what it depicts as its growing commitment to consumer privacy. Please understand – we are here at True Influence take privacy very seriously, and constantly work to ensure that we and our data partners comply with evolving privacy standards such as GDPR and CCPA.

How RTC is Opening Doors to More Human Connections Across the Globe

Martech Advisor

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life.

How is Opening Doors to More Human Connections Across the Globe

Martech Advisor

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life.

Four Questions Your Nurturing Strategy Must Consider In the Wake of COVID 19

Marketing Advisory Network

For example, is your product delivery model different now to protect employees and customers in some way? If you aren’t sure, err on the side of caution and transparency. Second, if you find ways to collect home addresses you must provide extra layers of data privacy protection.

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AI Website Building | Using AI to Streamline Website Building Process

Marketo

Boosting privacy. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Artificial intelligence has been powering modern marketing for several years now. .

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

At the same time, this process will have to be counterbalanced with adequate privacy protections. Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles.

5 Fantastic Strategies to Win Corporate Buy-in for Your Marketing Plan

Allocadia

Being transparent about what’s working and what’s not, then adapting when necessary to maximize Marketing’s impact on the top line. Among your CIO’s top concerns is how your organization’s customer and financial data sources, such as CRM and ERP, integrate while maintaining security and privacy protection. According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues.

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He This is not a tough one to figure out, folks: Transparency is everything. What makes the case special, the unveiling said, is its ability to protect the new and all-glass device. The drama of this week’s Apple event is hardly over.

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? Customers are demanding more transparency in terms of how their data is used, stored, and shared, yet many businesses continue to collect and store the information without a thought. 55% of consumers say they have decided against buying something due to privacy concerns via @KPMG?.