Litmus

MARCH 8, 2024

Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use. Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. And as technology advances, so do privacy measures.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Navigate the Channel

SEPTEMBER 15, 2023

Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Televerde

FEBRUARY 1, 2022

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Governance ESG metrics measure whether a company is run in a way that remains accountable, inclusive, and transparent. Moral Standards and Transparency.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

Convert

SEPTEMBER 15, 2021

The CCPA allows an organization to collect consumers’ data by default, but also requires data collectors to provide privacy notices to consumers before data collection. At Convert, we operate under an opt-in regime as we value transparency and visitors’ choices and we have adapted our User Experience to match its requirements.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Valasys

JULY 18, 2023

Moreover, it addresses ethical considerations, ensuring responsible AI usage. Ethical considerations in AI democratization Upholding ethical principles in AI development and deployment, such as transparency, accountability, and privacy protection.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

SmartBug Media

AUGUST 23, 2023

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Instead of guesstimating the effects of your changes, the results are transparent and leave little room for misinterpretation. Laws around privacy—existing and upcoming—will continue to evolve. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Instead of guesstimating the effects of your changes, the results are transparent and leave little room for misinterpretation. Laws around privacy—existing and upcoming—will continue to evolve. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Sprout Social

AUGUST 21, 2023

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

Marketing AI 98

Marketing AI Ethics Work Management Marketing Management 98

Salesforce Marketing Cloud

APRIL 15, 2025

Regulatory and ethical constraints: HIPAA, GDPR, and other rules arent just compliance checkboxes. In healthcare terms, this means identifying the right type of content, guidance, or intervention for each individual, at the right moment, through the right channel and always in a compliant, ethical manner.

Personalization 59

Personalization Terms and Conditions Ethics Customer Satisfaction 59

Convert

MARCH 7, 2023

For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Let’s look at how each of GA4’s new privacy features supports this new approach.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Acrolinx

OCTOBER 15, 2024

For enterprises, especially those producing large amounts of written content using generative AI, maintaining ethical and legal Artificial Intelligence (AI) usage is essential — not just for following rules, but for safeguarding trust and avoiding significant risks. What’s AI regulatory compliance? AI regulation in the U.S.

Ethics 52

Ethics Privacy Protection Privacy Lead Ranking 52

Martech

AUGUST 23, 2024

As IAB continues engaging with regulators and supporting efforts to protect user data, this stance is no surprise. It reinforces the need for the industry to adopt more robust and transparent privacy practices. This transparency should be an ongoing effort, not just a one-time disclosure.

Advertising 134

Advertising Advertisements Privacy Marketing Management 134

The Customer

APRIL 14, 2020

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Advertising Agencies 52