Litmus

DECEMBER 7, 2022

The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other operations.

Email Marketing 104

Email Marketing Trends Planning Paid Search Agency 104

Bluetext

JULY 6, 2020

The privacy policy strengthens the protections set in 1995, adding requirements for greater transparency and disclosure to users, in addition to modernizing the “ cookie law ” of 2002. These protections apply to all persons browsing within or originating from the European Union. .

Privacy 49

Privacy Privacy Policies Privacy Protection Paid Search Agency 49

Choozle

FEBRUARY 19, 2019

Using data driven advertising strategies, marketers are given the opportunity to be transparent about how they use data and use it efficiently within their digital advertising campaigns. Often times, third-party data is generated on a variety of websites and platforms and is then aggregated together by third-party data providers.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Top of Funnel 59

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Build trust and transparency with data collection Email is the closest thing in marketing to a one-to-one connection.

Sales Management 101

Sales Management Opt-out Privacy Opt-in 101

Single Grain

FEBRUARY 15, 2024

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).

Search Marketing 52

Search Marketing Tips Paid Search Agency Planning 52

Bluetext

DECEMBER 8, 2022

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. So let’s break down what this legislation means, who it applies to and more importantly how you can comply.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. This lack of transparency is problematic for EU-based businesses that use GA. As a technological corporation with U.S. headquarters, Google is also subject to U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Salesforce Marketing Cloud

APRIL 15, 2025

In HLS, listening means aggregating patient, member, or customer information from multiple sources: EHRs, claims data, patient portals, telehealth visits, call center logs, community health data, device usage statistics, and beyond. Listen What this Means: Before you can personalize, you must understand who youre personalizing for.

Personalization 59

Personalization Terms and Conditions Ethics Customer Satisfaction 59

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Marketing Analytics Tools Tools 52

The Customer

APRIL 14, 2020

Rather than web scraping, it will be more transparent. 9 min It’s Data Privacy Day. January 28, 2021 This year, Data Privacy Day 2021, spotlights the value of information and how to “Own Your Privacy” and “Respect Privacy.”. When we get shots we not only protect ourselves; we protect society as a whole.

Privacy 52

Privacy Ethics Privacy Policies Advertising Agencies 52