Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Add the Award Logo to Marketing Materials.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Since then, Kristin has moved to covering social media and Web 2.0 Don’t send every press release to everyone.

Press 100

Press Social Media PR Media 100

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

FEBRUARY 6, 2024

Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels. as well as around your off-site brand-owned channels.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Trade Press Services

JANUARY 29, 2024

4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Examples include email newsletters, webinars, and social media posts. Accomplish this through a highly targeted email list or segmenting social media followers. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. There were actually two publications by this media group — a business magazine and a lifestyle magazine. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Press Conference 79

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

The Daily Egg

AUGUST 2, 2023

Social media marketing agencies are everywhere these days. You’d be hard-pressed to throw a digital rock and not hit one. Still, every. The post PostcardMania Review appeared first on The Daily Egg.

Press 97

Press Advertising Agencies Paid Search Agency Ad Agencies 97

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Hubspot

SEPTEMBER 18, 2023

Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5. Track this event with : Google alerts, press releases page 6.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SmartBug Media

JULY 4, 2023

It aims to build relationships with the media, stakeholders, and the public to shape public perception, enhance credibility, and maintain a positive brand reputation. PR targets a broader audience that includes the media, stakeholders, customers, and the general public.

PR 98

PR Planning Marketing Management Public Relations 98

Brandwatch Marketing

MARCH 23, 2023

Hopefully you’ll never need them, but if someone needs to be interviewed by the press, you have to make sure they’re capable. Very few people are naturally good at facing a hostile press. Rushing out a public-facing press release can easily go wrong. Information, correct or incorrect, spreads like lightning through social media.

Work Management 92

Work Management Press Case Studies Act-On 92

Martech

APRIL 27, 2023

including blog posts, press releases, social media posts, email templates, and more. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more.

Marketing AI 102

Marketing AI Features Press Template 102

SmartBug Media

FEBRUARY 22, 2023

Public Relations As defined by the Public Relations Society of America, PR is a long-term process of building and maintaining mutually beneficial relationships between an organization and its publics (media, stakeholders, investors, employees, customers, and so on). What all three of those elements have in common is media exposure.

Public Relations 98

Public Relations Planning PR Press 98

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Do you know how to use social media? In today’s digital marketplace, a social media presence is essential to give a book visibility. Do you have a way to market yourself to stand out from the crowd?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Search Engine Journal

JULY 28, 2022

Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.

Transparency 109

Transparency Social Media Twitter Media 109

Trade Press Services

FEBRUARY 5, 2024

Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. This is a key reason images and videos are especially impactful on social media.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Like Klue, Crayon allows you to understand competitors’ social media campaigns, content strategies, and changes to their messaging.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Benchmark Email

NOVEMBER 17, 2020

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

Social Media 126

Social Media Email Marketing Social Marketing Planning 126

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Unlike your social media audience, your email list belongs to you. These can be social media channels that belong to your brand or completely external sites like online directories.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Unlike marketing, it is called unpaid media, although companies and professionals sometimes hire professionals to help them secure media exposure. Crafting pitches and press releases.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Hinge Marketing

APRIL 8, 2021

A digital press kit on your website. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event. Contact information including social media handles. Liz Harr’s Press Kit. A headshot.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111