Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

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The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

Data is now fundamental to help people work, and the most successful companies have intelligently integrated it into everyone’s daily workflow. We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business.

SearchChat Podcast: The B2B Dog Days of Summer

Biznology

As summer hits its hot, vacation-filled days the work world slows down for a minute. Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable. The post How to Trust Your Intuition to Do Better Work [Podcast] appeared first on Marketing Insider Group. Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

Trust 180

SearchChat Podcast: Budget Season Survival Guide

Biznology

Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. And if fixing site search sounds like an insurmountable project — we break down what it actually means to make your search work.

The 8-Step Podcast Promotion Plan For Your B2B Brand

Act-On

Creating a podcast is easy. Promoting it is where the hard work begins. Content Marketing PodcastHere is our 8-step prodcast promotion plan for each episode you produce.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

SearchChat Podcast: Customer Intent is New Again

Biznology

When a customer goes to Amazon and has a great search experience, they ask — why doesn’t everyone work this way? Websites can be intelligent when this data is put to work. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology.

Intent 134

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. We need to be thinking about automation of that instead to cut down on your work and make it do-able. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on Biznology. Personalization: why do it?

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. How does responsive website and AMP work together, do they coexist? Just pure responsive web design doesn’t really work out as you might hope it would theoretically. You guys are creating your own content, you’re creating your own podcasts.

Using Intuition as Your Unfair Advantage at Work [Podcast]

Marketing Insider Group

Intuition gets a bad rap in the working world. The post Using Intuition as Your Unfair Advantage at Work [Podcast] appeared first on Marketing Insider Group. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially […].

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

Are you one of the 150 million Americans who commute to work every day? If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. 3 legal steps podcasters need to know. You’ve decided to start a podcast!

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

But do executives really know how to implement AI technology in a way that works, to create a seamless learning experience? The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology. Facebook is having a terrible week.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

Hubspot

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. How to Podcast

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., Podcasts are growing in popularity. Wondering how to start your own podcast show ? Why I Decided to Start Podcasting.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

And we wanted to push the envelope a little bit, and to look not just 6 to 12 months out, but 6 to 12 years out, and understand what trends are occurring right now in our country, in our workforce, that might have implications for what the workplace will look like, what the nature of work will look like 5 to 10, 12 years down the line. To get the full measure, listen to the podcast. Our mission is to help our clients thrive through building great work places.

SearchChat Podcast: Own, Don’t Rent your Data

Biznology

Stop ignoring it, stop questioning it, start acknowledging that you may be struggling and work to utilize that data. The post SearchChat Podcast: Own, Don’t Rent your Data appeared first on Biznology.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. The Content Champion Podcast. Marketing Agility Podcast.

Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. Now it’s time to go into more depth with training modules for your customer’s work force.

30 Brilliant Content Marketing Podcasts You Need to Hear

ScribbleLive

We’re talking, of course, about podcasts. Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. The Content Champion Podcast. Marketing Agility Podcast.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., She worked from home for about 18 months. Hicks references ideas attributed to Michael Gerber’s E-myth , which advocates that owners should be working on their business and not in their business. The way business works today allows that, whether it’s email marketing, social media, and so forth. Podcast entrepreneur podcast rethink marketing podcast

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

We Are VIP Podcast Features Michelle Cirocco

Televerde

Michelle Cirocco joins the We Are VIP Podcast to discuss her work to provide sales training, education and jobs for incarcerated women both while imprisoned and after they are released.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1:

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.