Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast. You can also show tests that you’ve done and how your ROI is better or ROAS is more effective, or maybe your cost per sales are lower. Meet Luci Rainey.

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Outgrow

NOVEMBER 30, 2022

We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! The post Marketer of The Month Podcast- EPISODE 092: Generating Impact and Outperforming Competition With Measurable Results appeared first on Outgrow. Thanks for joining us, Shoham.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Podcast Host: Michelle Taves. Podcast Guest: Luci Rainey. The following content has been adapted from V12’s Movers and Shakers Podcast. As you start to get more sophisticated, you can then start to look at ROAS or return on ad spend and measure those differences.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Podcast Host: Michelle Taves. Podcast Guest: Luci Rainey. The following content has been adapted from V12’s Movers and Shakers Podcast. Challenge #4: Creating a Strategy. If you can get buy-in, then you can start thinking about shifting investment to support movers.

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First-Mover Advantage Marketing & Strategy Marketing Strategy Work Management 52

Liveintent

MARCH 31, 2020

Quip is always measuring ROAS. ” Quip has also seen success advertising on podcasts – another form of media that people access on flights by downloading them to their devices beforehand. Here are some key takeaways from their chat. Measuring the success of a new channel.

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Advertising Channels Facebook ROAS Advertising Agencies 90

Metadata

APRIL 4, 2023

Communities and podcasts are good examples. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Demand gen marketers are just getting started with podcast ads. Say you’re expanding into a new market and have a campaign that’s driving a 3:1 return on ad spend (ROAS).

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Cost per Lead Demand CPL ROI 52

Animalz blog

JANUARY 23, 2023

GPT-3’s pre-2020 dataset has little to offer on the “Best Ecommerce Podcasts in 2023” (although, if ChatGPT is anything to go by, we’ll soon have the ability to pull live web results into the dataset). have changed dramatically since 2019. require a ton of concrete data.

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Tools Content Marketing Content Work Management 125

Martech

MARCH 13, 2023

It transcribes and summarizes podcasts, webinars, and other video and audio content types in minutes. Pro tip: Use commands to enrich your piece with relevant examples in seconds, e.g., “How to calculate ROAS” or “Create an example of a curiosity-driven outreach email to sell [your product].” Generate FAQs.

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Marketing AI AIDA Marketing Analytics Tools Template 97

Sprout Social

FEBRUARY 11, 2021

return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%. The team stayed agile and shifted tactics multiple times to meet the current environment, most notably when adjusting campaign messaging as COVID-19 hit. These efforts resulted in a 9x return on ad spend on social and 3.4x

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Outgrow

MARCH 2, 2021

Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. Return on Ad Spend (ROA). Similar to ROI, Return on Ad Spend (ROA) is also a measuring tool. ROAs measure the effectiveness of your ad campaigns where there was money involved. All of these are perfect for any brand, big or small.

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Outgrow

MARCH 9, 2021

E-books, blogs, podcasts, surveys, webinars, and testimonials are all the various channels for you to consider. . Another way to retain those new customers you’ve gained in your funnel is by measuring key metrics such as Return on Investments (ROIs) and Return on Assets (ROAs). ROAs help you check how profitable your assets are.

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Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

LiveRamp

JANUARY 16, 2019

Listen to the podcast here or read an excerpt of our interview below: LiveRamp: Ryan Cahill from United Airlines, thank you so much for joining us. LiveRamp: Let’s call this the first episode of the LiveRamp podcast, name TBD. I’ve always wanted to be on a podcast. Ryan: You’re welcome. Ryan: Okay, great. Ryan: Yes.

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ROI Allocation Advertising Agencies Work Management 49

Outbrain

FEBRUARY 3, 2020

With programmatic, advertisers can make sure to maximize the relevancy of their ads for specific targeted audiences and improve ROAS. Watch webinars, listen to podcasts about programmatic , and network with colleagues about best practices. Is programmatic the future of marketing? How to get started with programmatic?

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Unbounce

JUNE 5, 2023

Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) But why should you care about one more gosh darn marketing podcast? Lookin’ at you, ROAS.) The thing is, this isn’t just another marketing podcast. It’s scary. world of AI marketing.

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Marketing AI Ethics Paid Search Agency ROAS 52

Ledger Bennett

MAY 7, 2020

Content Examples: Blog posts, videos, podcasts, helpful articles, etc. The sales funnel becomes incredibly valuable to an organization because it helps forecast revenue figures, ROAS, and helps digital marketers isolate which channels, keywords, creatives, targeting audiences, or any number of inputs are most profitable.

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Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Outgrow

MARCH 27, 2024

We recently interviewed Ryan Steinolfson for our monthly podcast – ‘ Marketer of the Month ’! Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! Don’t have time to read?

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Marketing AI Work Management Paid Search Agency Marketing Management 52

Outgrow

MARCH 27, 2024

We recently interviewed Ryan Steinolfson for our monthly podcast – ‘ Marketer of the Month ’! Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! Don’t have time to read?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Digilant

AUGUST 11, 2020

Omnichannel marketing is an approach to marketing that addresses the customer experience on each channel – desktop browser, mobile, retail, social media, podcast, and any others you might use – and how customers transition between each channel as they make purchases. Analytics can help you increase return-on-ad-spend (ROAS).

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LeadsRX

MARCH 21, 2022

But what Hybrid clients really want is Calvin’s experience and expertise for examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. ROAS – that’s huge for them,” Calvin said. Calvin says, to no surprise, podcasts are just getting bigger and bigger.

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Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

ConvertKit

FEBRUARY 3, 2021

While he keeps busy with writing, hosting a podcast, and running his writing school called Write of Passage, he took some time to share with us the brilliant approach he uses to kick-start email list growth. Perell says that a general rule of thumb is to think about your Return on Attention (ROA). The road from 0 to 1,000 subscribers.

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ROAS Newsletter Opt-out Opt-in 113

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. You could then apply that algorithm’s learnings to your ad buy, and maybe get the sort of ROAS (return on ad spend) that marketers dream about – not just the 300% ROAS which retargeting often delivers, but a ROAS like 3000%.

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Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Single Grain

APRIL 24, 2023

The Challenge: Scale Conversions and Maintain a Better ROAS ThinSlim Foods’ advertising solution was on the right track, but still needed improvement. Specifically, the company wanted to scale conversions and maintain a healthy ROAS. So, what needed to change? Increased Google Search conversion volume by 2.5x

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Single Grain

DECEMBER 5, 2023

Return on Advertising Spend (ROAS) : This metric evaluates the effectiveness of advertising campaigns in generating revenue. A higher ROAS means that our marketing efforts are translating effectively into sales. With practically any facet of marketing today, there is some clever solution out there that can simplify your workflow.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Martech Advisor

JANUARY 22, 2020

Playables translate into measurable ROAS while increasing brand visibility. Podcasts and Voice Marketing - the Next Frontier? Mobile is highly engaged, but podcasts are the next best thing. It’s a hot time for this: The proportion of Americans listening to podcasts has nearly doubled in the past nine years.

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Lead Ranking Mobile Advertising Ads Marketing Budget 66

ClickZ

JUNE 6, 2023

What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.

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Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Single Grain

NOVEMBER 27, 2023

If you’re using PPC marketing, pay attention to CPC to ensure you improve your ROAS. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube. You can use tools like Google Keyword Planner or Semrush to find relevant keywords with a high search volume and low competition.

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Landing Pages Work Management SEO Paid Search Agency 52

LeadsRX

MAY 18, 2021

Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend (ROAS). To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

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Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

Single Grain

AUGUST 7, 2023

Audio Ads Audio-only ads are becoming more popular, thanks to music and podcast streaming platforms such as Spotify. Work With Us The post 11 Mobile Advertising Types to Improve Your ROAS appeared first on Single Grain. Advertisers can’t send Facebook Messenger ads to people in Canada, the U.S., France or Australia.

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Mobile Advertising Paid Content ROAS Advertising Agencies 52

Directive Agency

SEPTEMBER 26, 2023

For Return on Ad Spend (ROAS) , think of it as your ROI spotlight. They’re a trusted voice in the marketing landscape, whether it’s insightful articles, podcast interviews, or speaking at conferences. It distills all the expenses — ads, labor, tools — into a single figure.

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Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Single Grain

AUGUST 17, 2021

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Well-versed in handling different analytic platforms, different varieties of data, and making data-driven decisions. Knowledge of market research. Strategic thinking and analytical skills.

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Paid Search Agency Sales Management Advertising Agencies Work Management 98

Buffer

JULY 25, 2019

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing). Relevance score — Another ad measure.

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Social Media Cost Per Thousand Media Cost Per Click 68

Single Grain

JANUARY 31, 2020

Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. Top Features of Microsoft Advertising Editor: Microsoft Advertising helps your business reach out to more high-quality customers and improve your ROAS with PPC campaigns. 9) Serpstat. How Much Does Optmyzr Cost?

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Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

AUGUST 6, 2020

E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). 10 Best Marketing Podcasts to Help You Grow Your Business. You may also like: How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. E-commerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%.

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eCommerce Marketing Websites Best Practices CMS Development 90

Single Grain

FEBRUARY 24, 2023

Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment). Conduct industry podcasts: Organize podcasts with influencers and industry specialists to speak on industry-related topics, gather an audience and make them aware of your brand.

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Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

FEBRUARY 21, 2022

Those who showcase their passion by running a personal blog, podcast, YouTube channel, or active Twitter feed signal a potentially positive reputation. Such is the case of Single Grain's CEO, Eric Siu, who has a YouTube presence: And a podcast he hosts with Neil Patel, called Marketing School : ?? Red Flags. Disruptive Advertising.

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Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Buffer

SEPTEMBER 3, 2019

There are related terms here too like ROAS, which stands for Return on Ad Spend. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. About The Science of Social Media podcast. The difference between ROI and attribution. Enjoy the show?

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Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Single Grain

MARCH 14, 2022

It was established in 2009, and since then has been helping clients from Bittrex to Amazon grow their online presence and reap higher ROAS. In addition, Single Grain CEO Eric Siu hosts two podcasts ( Marketing School with Neil Patel and Leveling Up ) which include up-to-date NFT, crypto and blockchain content.

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