Customer Experience Matrix

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. But the notion of over-extending personalization is still important. So what are the problems with personalization?

Trending Sources

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Emails can be personalized using scripts written in Sailthru’s own Zephyr language.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

Since just a handful of people will see the slides in person, I figured I’d share them here as well. The first is the “personal network effect” that I’ve described previously. What they can’t share is control over each consumer’s personal network.

2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

growth in alternative personal data sources. Okay, maybe I’m the only person who thinks about this. no uptake on the idea of “personal network effects”. There’s no question that I’m the only person thinking about this one. While many people keep expecting consumers to really start caring about personal privacy, I’ve never seen any reason to think that will happen. It’s the time of year when people make predictions.

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Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

A CEH allows personalized, contextual customer engagement, whether through a human, artificial agent, or sensors, across all interaction channels.

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s. I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think.

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. Customer journey mapping is now the buzziest of buzz words.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. In other words, marketers are nowhere near as good at personalizing experiences as consumers think.

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

My personal highlights were: - Sailthru introducing its next round of predictive modeling and personalization features and working to help users adopt them. The company is making those available to guide list selection and content personalization for both email and Web pages.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

Existing recommendation engines and predictive models can easily tell you which content a person is most likely to pick or which product they are most likely to buy. Scientists tell us that the attention span of the average human is now shorter than the attention span of a goldfish.(1)

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

The major observation is that current investment is heavily concentrated on the Decision layer, with interest in predictive modeling and message selection (which could also be labeled as personalization).

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual. While a social network effect pulls everyone onto a single universal network, the personal network effect allows different individuals to congregate in separate networks.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

It also implies there’s a lot of value in “identity association” technologies that link related data to the same person. The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms.

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

This can easily be converted to ad impressions per person per day. Bottom line, my numbers show 264 impressions per person per day. per person per day My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.

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Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

AI itself is part of that change but there are other forces at play: notably, the “ personal network effect ” that drives companies like Facebook, Google, and Amazon to hoard increasing amounts of data about individual consumers.

Why MarTech Fails: A Data Driven Answer

Customer Experience Matrix

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

And, although we didn’t test their mental states, I doubt a significant fraction had multiple personality disorders. The most common answers are personalization and customer insights.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent vendors won’t necessarily capture every person in market for a particular product. On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.)

Intent 101

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium’s iDMP stores both cookies and personal identifiers such email addresses. Devices used by the same person are then linked to each other. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Emails can include personalization tokens such as {first name}. The only real question about free, open source marketing automation from Mautic is what took so long.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Personally, I''ll bet on the machines in this contest, although with many caveats about how long it will take before humans are fully or even largely replaced. Proper value measurement – which means estimating the incremental impact on lifetime value of each marketing message – also relies on persons and life stages as a framework. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners.

FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

I could go on, but then you’d have no reason to attend in person. I’ll be joining an all-star cast of Account Based Marketing experts when the FlipMyFunnel Festival visits Austin on June 7. You can register here – it’s free.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE.

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BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

It requires not just knowing who the viewer is, but who she’s related to (child or spouse), the interests of that related person (soccer), and the temporal context (holiday gift buying season). I’m as fond of hearing my voice as most consultants, which is very fond indeed.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Speaking of unrelated topics*, the Everstring funding follows quickly on the heels of another large investment -- $58 million – in automated testing and personalization vendor Optimizely , which itself followed Oracle’s acquisition of Optimizely competitor Maxymiser.

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Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find.

Attribution Will Be Critical for AI-Based Marketing Success

Customer Experience Matrix

It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday.

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

Users can also export audience lists to load into other tools such as campaign managers, Web ad audiences, or Web personalization systems. One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

It creates email templates with personalization and embedded links but no dynamic content. I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

But we did eventually conclude that simply publishing the results was not enough, and started to go through the results in person during weekly and monthly status meetings.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Flows may also trigger actions other messages, such as purchasing more contact names or alerting a sales person. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Message selection includes content recommendations and personalization. Are these “judgements” significantly more advanced than the “judgements” that go into a lead scoring predictive model or personalized content recommendation?

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.