CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own. Email Address.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Content Standard

JANUARY 18, 2018

?. Thank you for your interest in white paper marketing! I feel like this is how too many of my white paper experiences begin, and right from the start it leaves a stale taste in my mouth as a reader. But your B2B content marketing strategy deserves a better kind of white paper for a better kind of campaign. Middle Name.

Paper 90

Paper Planning Eye-Tracking Paid Search Agency 90

AccuData

JUNE 30, 2021

University Papers For Sale. The vary of faculty papers for sale we provide consists of every thing from a easy essay to extra demanding assignments like theses and analysis tasks. Purchase A Analysis Paper From Educated Writers. Get your research paper of excellent quality right on time. You donâ??t

Paper 40

Paper Analysis Urgency Marketing Class 40

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B Marketing 98

B2B Marketing Marketing Budget Advertising Agencies Allocation 98

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

ClearVoice

APRIL 18, 2022

That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. But when it comes to lead generation, authority building, and sales, the white paper is king. What is a white paper?

Paper 40

Paper Top of Funnel Planning Business 40

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Webbiquity

MARCH 1, 2022

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Longer content rules. Conclusion.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100

Paper Press Sample Paid Search Agency 100

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. We’ve also thrown in some outdated terms you should know and steer clear of in your content strategy. White paper. Case study.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. While we all now hate the term ‘new normal’ that’s what virtual events have become. – Short-Term Marketing Qualified Leads (MQLs).

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Chris Koch

MARCH 23, 2012

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there.

Paper 100

Paper Social Media Social Marketing B2B Marketing 100

NuSpark Consulting

NOVEMBER 4, 2011

Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” [1]. Enter the white paper.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Navigate the Channel

FEBRUARY 1, 2024

The first thing that started running out was toilet paper. That meant we used more toilet paper at home. While toilet paper shortages resolved themselves within a few months, other supply chains that were disrupted due to the pandemic remain disrupted. FAQs Why did toilet paper shortages occur during the pandemic?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. 2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Marketing Insider Group

MARCH 27, 2023

However, there also continues to be a gap in client retention efforts that limits the long-term revenue each client provides. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

The Point

APRIL 16, 2019

Because of this, in the early stages, campaigns should contain a mix of higher search volume/higher cost terms along with mid- and long-tail terms, i.e. those with a lower search volume and lower cost per click. Failure to Understand How Much You Can Pay to Acquire a Customer. Not Doing Everything Possible to Pre-Qualify Prospects.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

KoMarketing Associates

AUGUST 18, 2020

In terms of content assets, previous research suggests that the eBook is now rising above the rest, surpassing marketing content including guides and white papers. This was followed by the white paper, guide, eGuide, and tips and tricks guide. The Rise of the eBook in Content Marketing.

Digital Asset Management 165

Digital Asset Management Marketing Report Content Marketing Content 165

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Often promoted through original content such as articles, webinars, white papers and public speaking. Learning the marketing term lingo.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Marketing Craftmanship

SEPTEMBER 26, 2023

White papers lost their credibility many years ago, because so many companies turned them into self-promotional sales brochures. Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Insider Group

MARCH 28, 2023

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Make sure to put this down on paper! Offer incentives. Your answers will determine the extent to which you’ll want to focus on each suggestion.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Engagio

JULY 2, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords and acronyms are popping up constantly. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B marketers should know. Bookmark this page and revisit it the next time someone throws out a term you’re not familiar with.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

Biznology

OCTOBER 15, 2013

Show me your papers ( Papiere, bitte ). You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. You’re OK with that impermanence when it comes to advertising but not organic. Interesting.

Paper 80

Paper Google Adsense Demand 80

ClearVoice

DECEMBER 18, 2023

You can create white paper content tailored to the needs of your target e-commerce accounts. The white paper can include e-commerce automation use cases and success stories that mirror your audience’s pain points and the outcomes they’re looking for in a martech solution. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Either way, though, features to document and share analytical processes still matter.

Paper 120

Paper Business Analysis Software 120

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 166

Paper Case Studies Case Study Work Management 166

Martech

APRIL 11, 2024

Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper. Based on this, it’s hard to see any difference between Gemini and ChatGPT. Many people will use Gemini because many people use Google, but it has no draw beyond that. It has a summary and is footnoted with sources. Fuel for your marketing strategy.

Marketing Automation Services 128

Marketing Automation Services Bundling Marketing Management Public Relations 128

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. White Paper FAQs. TechTarget.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decisions made by individuals in consumer markets are often driven more by short-term factors such as convenience, affordability, and personal preference.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. On the other hand, if users are trained and treat the output of the tools like any other article or research paper they would write for high school or college, a huge productivity increase is possible. who start writing them in high school.”

Marketing AI 111

Marketing AI Rules Copyright Generation 111