Sharpspring

APRIL 5, 2021

If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! We’ve rounded up some of the newer terms we’ve seen emerging over the last several months, along with some of the more common phrases all in one handy guide.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Zoominfo

MAY 19, 2020

Spam” is not a legal term, and definitions vary. The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

JUNE 3, 2024

While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements. Five are already in effect, 12 more will come online by October of next year.

Privacy 135

Privacy Opt-out Privacy Policies Opt-in 135

Martech

OCTOBER 29, 2024

A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time. Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. Email: Business email address Sign me up!

Marketing Automation Services 117

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 117

Choozle

MARCH 5, 2024

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business.

Privacy 98

Privacy Privacy Policies Advertising Agencies Paid Search Agency 98

SendX

OCTOBER 25, 2024

With that out of the way, let's get this thing going, shall we? Our Top 4 Picks for The Best Font for Emails Opting for web-safe fonts ensures better compatibility across devices. You might also want to try out some custom fonts in this case. What is the right font for your email marketing campaigns?

Best Practices 256

Best Practices FAQ Terms and Conditions Opt-out 256

Marketing Insider Group

MARCH 4, 2024

This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. In terms of ads, you can use zero-party data collection as a way to drive more personalization. Essentially, users didn’t always opt-out. That’s why you need to augment it with zero-party data.

Advertisements 185

Advertisements Advertising Case Studies Opt-out 185

Webbiquity

JANUARY 17, 2020

After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications. But while this may have been the case in the short term, GDPR can be really beneficial for your email marketing campaigns.

Email Marketing 305

Email Marketing Campaigns Opt-in Planning 305

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 116

Opt-in Opt-out CAN-SPAM Deliverability 116

Martech

JULY 8, 2024

After the initial shock wore off, we email marketers figured out how to compensate for the loss of that data and got back to our regular work of communicating with the subscribers and customers who asked to receive our emails. This forced opt-out disrupts the habits consumers have built up over the years.

Marketing AI 130

Marketing AI Opt-out Opt-in Privacy Protection 130

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. By using SEO correctly, people will see your website among the top results when searching for either descriptive phrases (what your company, product, or service does) or topical terms (problems you solve).

Digital Asset Management 275

Digital Asset Management Product Branding Brand Identity 275

Martech

SEPTEMBER 18, 2023

This also includes conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties. The update will impact anyone who has not opted out of automatically created GA4 properties. What if you didn’t opt out in time? Who is impacted? Get MarTech! In your inbox.

Google 122

Google Opt-out Opt-in Paid Search Agency 122

ClearVoice

OCTOBER 3, 2019

All too often, brands believe content can be a one-time assignment or short-term contract, when in reality, it’s a long-term investment that’s ever-evolving. Here’s how to show potential anchor clients that content marketing has long-term value. Just forward this story that outlines why it’s better to go for the long-haul.

Planning 82

Planning Content Marketing Content Paid Search Agency 82

Martech

JANUARY 4, 2023

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform.

Advertisements 145

Advertisements Advertising Practices Terms and Conditions 145

Salesforce Marketing Cloud

AUGUST 9, 2024

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions.

Paid Content 69

Paid Content Google Paid Search Agency Opt-out 69

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Make sure to have an easy-to-find link to your data privacy policy that allows users to understand how their data will be collected and used and how they can opt out of it.

Practices 116

Practices Ad Building Privacy Policies Deliverability 116

Zoominfo

MAY 19, 2021

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based Dig deeper: Google SGE a top threat to brand and product search terms, study finds Here is how it will look in Google Search: Adjusting Overviews. It was opt-in within Google Search Labs until Google tested it on a subset of users in March 2024. What are AI Overviews?

Marketing AI 122

Marketing AI Google Opt-out Opt-in 122

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We had an average opt-out rate of less than 0.25% and launched the Business Contact Preference Registry, a global database of opt-out requests.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Martech

AUGUST 23, 2024

The timing of the announcement alone, about three months out from the U.S. The DSA does set out requirements for platforms like Meta to allow certain access to data. CrowdTangle, to put it simply, was a resource that could be used by researchers, journalists and ordinary citizens to analyze content on Facebook and Instagram.

Privacy Protection 112

Privacy Protection Opt-out Amazon Opt-in 112

Webbiquity

FEBRUARY 15, 2022

If you wish to converse with me, define your terms.” Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Clarifying our terms. Signs the Lead Gen and Demand Gen Relationship is Out of Kilter. They are different. They are related. Collecting a set of contacts.

Demand Generation Agencies 305

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 305

Trade Press Services Newsletter

MAY 2, 2024

Instead, opt for “We don’t have the time/resources/capacity.” Table this term and try alternatives such as “a major change in direction,” “take a new approach,” or “adopt a new strategy.” Because this can symbolize the easiest way out, it can create negative connotations. Reach out and let us know!

Bandwidth 299

Bandwidth Peer-to-peer Work Management Marketing Management 299

Martech

OCTOBER 17, 2024

They’ll freak out, won’t they? We can put off that day of reckoning, but the problem is only going to accumulate, and when the truth finally comes out — as it will — the anger and sense of betrayal will be even worse. What if privacy was the default setting, rather than something you had to opt into?

Transparency 116

Transparency Terms and Conditions Ad Building Privacy 116

Zoominfo

MAY 19, 2020

Spam” is not a legal term, and definitions vary. Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

NOVEMBER 11, 2021

Expand here first, then build out the most popular new offerings. Remember that just one in 26 unhappy customers complain, so be sure to reach out to your clients first. It can be tempting to opt for short-term acquisition goals when you’re focusing on expansion. Emphasize Simplicity.

Cross-Selling 269

Cross-Selling Effectiveness B2B Acquisitions 269

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Do customers like the idea of opting out of holiday or event emails? 39% said they always or usually take the opt-out. 39% said they always or usually take the opt-out.

Opt-out 104

Opt-out Intent Opt-in Trigger Marketing 104

Martech

MAY 1, 2024

Data on age and gender groups is rolling out now. “Opting into the Final URL expansion experiment will split your traffic, dedicating a portion of your budget to testing this feature while tracking results alongside your original setup.” Detailed demographics. You will be able to find it in audience insights.

Marketing AI 113

Marketing AI Features Google Campaigns 113

Lusha

JULY 18, 2020

If you’re looking for a definitive guide to the sales terms that you are likely to encounter in your daily workflow, we’ve got you covered. Read this comprehensive sales glossary to ensure that you are never kept out of the loop again. Account-Based Marketing (ABM). Adoption Process. Decision-Maker. Demand Generation.

Top of Funnel 52

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Marketing Insider Group

JANUARY 31, 2023

Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request. Talk to prospective agencies about their direction, ambitions and potential for long-term partnership to uncover key information about your shared goals.

Advertising Agencies 314

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 314

Martech

OCTOBER 27, 2023

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. “This is rolling out to Chrome. With many iOS users opting out of being tracked by apps, one has to presume many will opt in to IP protection (if it’s made easy to do so). ” Another challenge for B2B. Get MarTech!

Account Based Marketing 120

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 120

Martech

FEBRUARY 16, 2024

Opportunity to opt out of personalized content. Here are some of the elements of the legislation that now apply to all but the smallest businesses with an online presence in the E.U.: Mechanisms to be provided for users to flag illegal content. Greater transparency for moderation decisions. No advertising to minors. In your inbox.

Service 133

Service Business Act-On Opt-out 133

Marketing Insider Group

MAY 4, 2020

While many organizations start out producing their own content, most soon realize that using a professional content marketing service is a wise investment. When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs.

Enterprise Management 351

Enterprise Management Paid Search Agency Work Management Traffic 351

Martech

OCTOBER 17, 2023

This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Why we care.

Privacy 123

Privacy Intent Signal Lead Ranking Lead Scoring 123

Martech

JUNE 11, 2024

Ad Manager updates “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager,” a Google spokesperson told MarTech. Badging Scope Options: At the network level, publishers can opt for badging to appear worldwide or only in the European Economic Area.

Advertising Agencies 114

Advertising Agencies Google Advertisements Advertising 114

Martech

AUGUST 12, 2024

Contacts opted out of all emails : Lists the contacts who have opted out of emails (or unsubscribed), important for compliance with marketing preferences and regulations. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly? Email: Business email address Sign me up! Processing.

CRM 119

CRM Top of Funnel Account Based Marketing Paid Search Agency 119

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Article 7(3):?. Half of U.S.

Opt-in 138

Opt-in Terms and Conditions Opt-out CAN-SPAM 138

Martech

AUGUST 24, 2022

Tracked terms automates. The new tracked terms feature looks to help with that. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find.

Allocation 110

Allocation Privacy Policies Banners Opt-out 110