Bluetext

MARCH 28, 2023

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). Impacts of the Opt-out on Advertisers: Advertisers use this information all the time. At first you might be thinking: “Great!

Opt-out 26

Opt-out Social Media Media Privacy 26

Optinmonster

OCTOBER 25, 2022

His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under. If they accepted the offer, they had to opt-in to his newsletter in order to get access. Take a look at the content on those pages, and based on the source of the traffic, figure out the reason people visit them.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? They give you your email addresses when they subscribe to receive your content or opt in, usually on your website.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. However, even the best of the best still run up against multiple walls if they don’t have the right support.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. Content upgrades can take many forms.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

JANUARY 8, 2024

A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. The reason for this is one word: privacy. But there is opportunity amidst the chaos.

Analytics 125

Analytics Privacy Privacy Policies Privacy Protection 125

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Optinmonster

FEBRUARY 21, 2020

But you can’t just send out random emails and expect to see results. Before using OptinMonster, Enfroy was testing out Mailchimp but found its opt-in forms to be lacking. To get the most out of his campaign, he used A/B testing to see how different versions of the campaign performed.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Stronger currency management with new currencies API.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Hubspot

JULY 12, 2021

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. As it turns out, a recent study from SimpleTexting shows that text message marketing might still be alive and well. However, nearly 10% reported decreased opt-ins in the same year.

SMS 101

SMS Research Opt-out Planning 101

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. However, ‘Data Stories’ throughout provide real-life examples of companies putting the data principles into action, linking back to case studies from Cognite. A voice of authority. In-depth knowledge and analysis.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Webbiquity

NOVEMBER 11, 2021

Expand here first, then build out the most popular new offerings. Remember that just one in 26 unhappy customers complain, so be sure to reach out to your clients first. It can be tempting to opt for short-term acquisition goals when you’re focusing on expansion. Image credit: Francesco Califano on Unsplash.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Marketing Insider Group

JUNE 7, 2023

However, you’ve probably figured out that the old technique of stuffing a keyword into an article full of gibberish is no longer effective and even harmful to SEO. However, you’ve probably figured out that the old technique of stuffing a keyword into an article full of gibberish is no longer effective and even harmful to SEO.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Lake One

AUGUST 25, 2023

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 What led them to opt in? Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

ClickDimensions

FEBRUARY 1, 2023

Click here to find out which 4 things you should keep in mind when getting started with SMS marketing. 2. Give Your Donors Easy Opt-in and Opt-out Options The first step is to consider using SMS as part of your omnichannel marketing strategy which uses multiple different marketing channels to send/advertise the same/similar message.

SMS 96

SMS Planning Paid Search Agency Work Management 96

Content Standard

AUGUST 24, 2021

If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. A shift from opt-out to opt-in consent is making it more difficult to gain the approval required to use customer data.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Martech

MAY 1, 2023

This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.

Ideal Customer Profiles 106

Ideal Customer Profiles Case Study Case Studies Opt-out 106

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

illumin

MARCH 5, 2024

For instance, Apple has rolled out changes and updates to their mobile devices, releasing an IOS update where apps must ask users’ consent to be tracked. Essentially, going “cookieless” means you are no longer capturing data identifying individual users through third-party cookies.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Smarte

NOVEMBER 10, 2021

It is legally binding and cannot be ignored or opted out of. A Conclusive GDPR Checklist: What Marketers Need to Know. In this era of marketing, data is always at the core of everything, and data is available in plenty. Data is being collected at an incredibly fast pace. All of this data can be used for targeted marketing practices.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Deliver it within the first two minutes after opt-in, and you’re creating an excellent brand first impression.

Budget Programs 86

Budget Programs Optimization Cross-Selling Opt-out 86

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Martech

MARCH 25, 2022

The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant.

Intent Signal 127

Intent Signal Opt-out Opt-in CAN-SPAM 127

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Opt-In Power. Image via Bhakti Chai.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Martech

DECEMBER 19, 2023

That might be because Google is rolling out the account removal gradually. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Let’s take a moment to talk about what’s happening now. But we need to look at the broader picture.

Marketing & Strategy 110

Marketing & Strategy Opt-out CAN-SPAM Work Management 110

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. Not all leads are created equal.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Navigate the Channel

AUGUST 7, 2023

Case Studies: Successful Beacon Integration in B2B Marketing Healthcare Industry Case studies from the healthcare industry demonstrate how beacon technology enhances patient experiences during medical conferences and events, providing them with real-time updates and relevant information.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. That’s where Salesforce Sync comes in. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Optinmonster

JUNE 10, 2021

When they just started out, DateID had a steady flow of 55,000+ unique monthly visitors. Remy shared with us how they use OptinMonster and their campaign strategies, let’s check it out! I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates.

Case Study 68

Case Study Case Studies Studies Conversion Rate 68

Stevens & Tate

OCTOBER 18, 2023

While numerous agencies can operate remotely or cater to a global clientele, opting for an agency with a physical presence in your target market holds certain advantages. Seek out agencies that possess a proven track record of accomplishments in collaborating with businesses like yours.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

BenchmarkONE

APRIL 14, 2020

Some marketers choose to create a popup with no opt-out option because of desperation. They believe that it’s better to pressure customers to subscribe or purchase, so they remove the option to back out. . They believe that it’s better to pressure customers to subscribe or purchase, so they remove the option to back out. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Outreach

AUGUST 24, 2021

Opt-out rate. The opt-out rate is the number of people who unsubscribe after an email is sent, divided by the number of people who received the email. A high opt-out rate can be a red flag that your messaging simply isn’t right, but increased email privacy options have also made it more challenging to keep this rate low.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98