Sharpspring

JULY 30, 2019

Here are 6 strategies you can use to position your agency as a thought leader: 1. To position your agency as a thought leader, there must be an individual personality behind the content you create. You can’t just publish advice and opinions from a faceless entity. Data shows that you’re not just giving your opinion about topics.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. More specifically, product marketers have three main jobs: Determining product positioning and messaging to sell effectively. Share positioning and messaging with everyone in the company.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Moz

JANUARY 26, 2020

When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking. But who was taking this position away from my client?

Case Studies 64

Case Studies Case Study Features Studies 64

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. Additionally, 54% believe AI will have a positive impact on their line of work.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. DivvyHQ Blog.

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

Contently

FEBRUARY 8, 2022

Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla.

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Outgrow

APRIL 29, 2024

Customers: Testimonials and positive reviews from satisfied customers provide social proof of quality and reliability, helping potential buyers. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Walker Sands

OCTOBER 25, 2023

In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. My guilty pleasure is case study stories where a tech leader can talk about an implementation project or use cases that they found really valuable — those are always my favorite and something I’m always drawn to.

PR 98

PR Media Case Studies Vendors 98

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. Aside from nurturing, video series or case study documentaries can maintain interest over an extended period, leading to higher conversion rates.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Create case studies. Increased social proof. Avoid asking too soon.

Effectiveness 137

Effectiveness Marketing Management Case Studies Case Study 137

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 190

Relevance Research Opinions Content 190

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Identify high-profile clients and customers: Consumers value expert opinions. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details. Use Both Email Automation & Direct Asks 2.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) In this case, you need to have as much business intelligence as possible about this persona. They help shape opinion and trends within the industry. Their role goes beyond simply recommending products.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

B2B Marketing Directions

APRIL 7, 2024

The American Psychological Association defines a halo effect as, "a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions." I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Marketing Insider Group

FEBRUARY 26, 2020

In many cases, it fundamentally changes the way an entire business operates. Culture-driven transformation means taking advantage of the most positive aspects of your organization’s culture to drive change, while at the same time identifying and improving its weakest parts. Digital transformation goes beyond simple modernization.

Digital Transformation 270

Digital Transformation Paid Search Agency Lead Ranking Startups 270

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject. However, Neil was not convinced that this is actually the case, so he did some research.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

EveryoneSocial

SEPTEMBER 28, 2021

And when your company provides a top-notch experience, customers will speak positively about your brand. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. 90% of people trust suggestions from family and friends.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

MAY 24, 2023

And if you’re curious to learn more about the impact we’ve made, we encourage you to explore our case studies. We value the opinions of our customers and appreciate the third-party validation that these badges provide. Join us on this exciting journey of social media excellence.

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish. Good Riddance to the Corporate Case Study. That’s why prospects have always viewed case studies with suspicion.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Thinkers360

FEBRUARY 28, 2024

Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

MAY 7, 2024

Fortunately, this wasn’t the case. Instead of biting my nails to the bone over what AI could do, I positioned myself as a writer who could do what AI couldn’t. I positioned myself as a human writer with first-hand experience and the ability to relate to readers — like really relate to them, not in some synthetic AI cosplaying way.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

Spiralytics

NOVEMBER 17, 2022

Case studies are an excellent method for demonstrating how your product or service helped a particular customer and persuading your prospects that it can do the same for them. To have a strong impact, case studies have to be detailed and tell successful customer stories with your product or service as the driver of positive change.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Zoominfo

NOVEMBER 18, 2019

For many men in management positions, however, the message behind the movement seemed to have missed its mark. In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . It’s a fact, not an opinion, that women don’t receive the same mentorship opportunities as men.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Marketing Insider Group

APRIL 6, 2021

Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. 79% of customers would be likely to make another purchase if they had a positive experience with a brand. Use Storytelling in Your Marketing. Listen to Customer Feedback.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

Contently

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. They are essential, however, in contexts that require gravitas or institutional solidity. They have ideas. You need ideas.

SME 190

SME Work Management Tips Content 190

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 106

Marketing AI Work Management Marketing Management Customer Satisfaction 106

Scoop.it

FEBRUARY 16, 2023

This is a positive question that focuses on things the customer liked. This is another positively phrased question that encourages the customer to think about your service in a good light and share that with the world. Generally, people like to be asked their opinion and feel heard and seen. It’s a win-win!

Campaigns 59

Campaigns Case Study Case Studies Content 59

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Positive Experiments. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98