Webbiquity

MAY 27, 2015

What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news. By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Webbiquity

APRIL 18, 2016

Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign. It’s interesting how well this framework correlates with the WPO model in terms of driving new (i.e., “pre-CRM”) website traffic.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Generation 100

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics.

Domain 100

Domain Trade Show PR Press 100

Webbiquity

OCTOBER 15, 2019

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so so it’s best to outsource most of these functions to freelancers or small agencies. And with good reason.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

KoMarketing Associates

JULY 10, 2018

Their organic traffic had grown by the tens of thousands and they were in the top position for the majority of their most sought-after keywords. Unfortunately, while traffic increased immensely, leads did not and the executive team wasn’t psyched. A few years ago, I was asking a client’s PR team about byline opportunities.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JULY 17, 2014

I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. If you have a PR team, they are already doing this. Remember, the purpose of a good SEO program isn’t to drive traffic; it’s to drive sales. . Brand Monitoring.

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. 20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. b) Download the Google Chrome PR plugin. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). B2B Online Marketing Blog Content Marketing'

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Web Presence Optimization (WPO). Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

AUGUST 4, 2016

20 Online Marketing Tools That Boost Campaign Results. Once you have these, you can begin scoping out next steps, including your editorial calendar, potential PR opportunities, and of course, the identification of resources. Not sure where to start? How to Create Irresistibly Shareable Content. Create a Plan . Keep Moving .

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership PR Planning 120

KoMarketing Associates

JUNE 29, 2017

User behavior metrics and traffic as ranking factors? Why are user behavior metrics and traffic listed as ranking factors in the study? Direct traffic and user behavior metrics can be used to evaluate a site for expertise, authoritativeness, and trustworthiness. This certainly raises a few eyebrows. The big questions.

SEO 0

SEO Guidelines PR Studies 0

KoMarketing Associates

DECEMBER 14, 2015

. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. It starts with creating a simple content marketing mission statement.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

DECEMBER 9, 2014

Originally posted in March, Ryan’s blog drove more than 15% of all organic search traffic to KoMarketing last month and it’s shaping up to be one of the most successful content assets created for the year. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. ” Follow Artillery Marketing at https://twitter.com/ArtilleryMarket.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g.

RSS 100

RSS Promotion PR PageRank 100

Sprout Social

JUNE 24, 2019

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. MBT Marketing.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. B2B Online Marketing Blog Search Engine Optimization'

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. For all of these reasons links can, and should, serve as an important KPI for measuring the success of your online marketing.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. Online PR and display deliver conversions. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JANUARY 22, 2019

Look at historical data including year over year and month over month changes and trends in things like clicks, engagements, follower trends, and referral traffic. Take into account your paid efforts as well as significant market changes and contributing factors to performance when analyzing your findings.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Outgrow

JANUARY 22, 2020

Like all successful affiliate marketers, Missy Ward too believes that it is not a get-rich-quick scheme. There is no fool-proof way of integrating affiliate marketing into your efforts. You don’t need to wait for companies or PR agencies today to approach you. Today, most of his traffic comes from Facebook Ads and Push Ads.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. What’s the Best Social Media Monitoring Tool? It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

SmartBug Media

MARCH 19, 2021

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Circle Studio

NOVEMBER 8, 2018

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Lastly, there are several solutions for digital PR , including Cision and Meltwater that provide a way to better reach the right influencers and tell a firm’s story.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

KoMarketing Associates

AUGUST 11, 2016

Being both a digital marketer and a Pokémon Go player, I instantly saw a few very simple and innovative ways for certain businesses to take advantage and obtain free marketing and PR, as well as potentially reach additional patrons and consumers. Provide a free raffle for increased interest targeted at passers-by.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

KoMarketing Associates

JULY 22, 2014

A few months ago, I wrote a blog post about the overlap between content marketing and public relations. The thing to remember about guest blogging is that it holds many benefits (beyond just links and referral traffic), not the least of which include brand exposure, increased reach, community, networking, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Webbiquity

AUGUST 5, 2010

Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Biznology

AUGUST 17, 2015

Support and strengthen other marketing. Because enterprise-level companies typically invest more in online marketing initiatives, they typically generate more link opportunities and subsequently have the most to gain from link building. These benefits include: Building authority and reputation. Tapping into new audiences.

Business 80

Business Link Building Acquisitions Paid Search Agency 80