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Are You Wasting Money on Twitter Ads?

Convince & Convert

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. More specifically, I’m talking about Twitter advertisements. But when you invest in Twitter ads, are you really getting the most bang for your buck?

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6 B2B Influencers You Should Be Following On Twitter

Rev

That’s where Twitter comes in. Twitter is more than just a place to inject your random B2B thoughts at lunch time. Instead, Twitter is a place where you can connect with some of the leading figures in B2B marketing without ever meeting in person. So which B2B influencers should you connect with on Twitter? Joe Lazauskas.

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How to Sell Smarter Using Social Insights

Convince & Convert

These days, the amount of audience data available is almost unfathomable, making market segments much more specific, detailed, and relevant. This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand. See how your word of mouth score compares to your competitors’ here.

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Top 10 B2B Influencers in 2020

Oktopost

In our search, we focused on four primary traits: Relevance, trustworthiness, and insightfulness. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . You can follow Ann on Twitter | Instagram | LinkedIn | Blog .

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Write and create relevant content for them. “This year has been amazing for Relevance. The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.”

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How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. But why stop there? You can also create viral articles or epic guides.