Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. Affiliate sales support independent publishing. James Creech has a unique perspective on influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. You can also launch a newsletter subscription for your magazine so readers can stay up to date. You do not need to be an established author to publish an ebook.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. Instead, tell a useful story for the target audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Offer to Do Interviews on other Business’s Podcasts. Send Email Newsletters. Publish Content on LinkedIn. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. Do a last inventory.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. Topical content with a shorter lifespan is still important.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Buffer

AUGUST 4, 2022

She recently started a role at Andreessen Horowitz (a16z), a venture capital firm, as their podcast host. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. It's almost like a startup.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. About Keywee.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

Litmus

MARCH 13, 2023

Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes. A typical workday revolves around consulting startups, creating email strategies, mapping out email journeys and solving user onboarding and retention problems with emails.

Communities 66

Communities VALS Copywriting eCommerce 66

Single Grain

JULY 28, 2023

Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? Work With Us How Much Money Do Newsletters Make? It’s very simple to start a personal or business newsletter, and it’s easy to make money.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

Content Marketing Institute

NOVEMBER 14, 2017

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. As more and more publishers and brands entered the market, About.com’s market share started to disintegrate. Yahoo did it.

Content 103

Content Differentiation Lead Scoring Lead Ranking 103

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. This month, we saw some promising signs for the future of the publishing industry. February Recap. Research by Parse.ly

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. podcasts, webinars, publications, and industry research materials. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report.

Work Management 102

Work Management Marketing Management Research Organization 102

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. When I led SEO and Content at G2, we hit a point at which we published 1,000 articles in 6 months, but organic traffic stalled. The opposite is often the case.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Their content marketing hub What’s Next publishes daily for clients and prospects. Image attribution: Markus Spiske. Image attribution: Brooke Cagle.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives. While many brands struggled to publish once per month, these guys made it look effortless.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Optinmonster

MAY 8, 2023

First, your startup costs can be much lower than starting a traditional brick and mortar business. For affiliate marketers, you’ll need to start a blog to publish content and affiliate links. 19 Online Business Ideas Blogging : Writing and publishing articles online on a topic you’re interested in.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Valasys

MARCH 8, 2019

Otegha Uwagba, often associated with the term ‘Girl Boss’, is the founder of Women Who where she connects and supports creative working women through different forms of content which include newsletters, website and podcasts. It is the leading supporter of the Pakistani startup community. Kalsoom Lakhani. Ambiga Subramanian.

Lead Scoring 45

Lead Scoring Lead Ranking Paid Search Agency Startups 45

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Yes, you should be following and curating the major players in your niche (for instance, TechCrunch if you curate tech and startup news, or Apartment Therapy if you’re into home décor). Consider starting a podcast or web series to discuss the most interesting content you’ve curated and invite guest experts to weigh in.

Curation 48

Curation Webinar Metrics Content Opinions 48

Marketing Insider Group

MAY 26, 2021

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Why Do Startups Need Content Marketing? Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources.

Budget Programs 307

Budget Programs Paid Content Planning Startups 307

Marketing Insider Group

FEBRUARY 5, 2024

Startups Magazine) Over 90% of brands utilize social media for marketing. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 million podcast listeners globally.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

OutboundView

FEBRUARY 28, 2019

Doing so will enable you to build an audience over time and get maximum return-on-investment for your publishing efforts. Perhaps they are an integral leader in a Fortune 1000 or high-growth startup. Content publishing pays back exponentially over time. Provided you commit to publishing steadily and consistently.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Ambal's Amusings

MARCH 18, 2010

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 50 newsletter signups (potential leads). They published the eBook as web pages, in addition to the download. Marketing Edge podcast. The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Single Grain

FEBRUARY 24, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You’ve probably already experienced the dangers of throwing your content aside after publishing it. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Slack Groups.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Marketing Insider Group

JANUARY 19, 2021

For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Grow my newsletter subscription list by 500 contacts by June 1, 2021. You’ve started implementing your strategies, developing and publishing quality content, and working toward your SMART goals.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Single Grain

FEBRUARY 24, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. You’ve probably already experienced the dangers of throwing your content aside after publishing it. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Slack Groups.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Single Grain

JULY 12, 2019

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one. How to Define Podcast Success.

Paid Content 102

Paid Content Ad Building Banners Peer-to-peer 102

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? On the other hand, it makes more sense to use Seth Godin or Gary Vaynerchuk as influencers for your enterprise-focused software startup.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Anyword

DECEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. It’s not only small publishers hopping on this trend, though. You can read past months’ updates here. for an annual subscription.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

SalesIntel

OCTOBER 26, 2022

Yet, many SaaS startups struggle to generate and nourish leads, facing many of the same challenges as their target clientele. . email newsletters. For example, a video can be cross-published as an audio-only podcast episode. The podcast can be transcribed into a blog post. whitepapers. social media posts.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Scoop.it

SEPTEMBER 23, 2021

But, you might be capable of getting much better results by exploring less popular options like podcasts, videos , or webinars. It also needs to be published on a pretty regular schedule. Whether that means dropping a new episode of your super-entertaining podcast every morning at 8 A.M. Source: adbadger.com.

Marketing Budget 79

Marketing Budget Top of Funnel Paid Content Marketing & Strategy 79

Heinz Marketing

APRIL 16, 2018

Jim has published more than 200 research briefs and engaged audiences at hundreds of conferences, forums and executive presentations. If you’re joining us from the podcast, thank you very much for subscribing. She runs sales for a startup called BitTitan here in Seattle. Instead, we have a weekly newsletter.

Sales Management 46

Sales Management Top of Funnel Enterprise Management Work Management 46