Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.”

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. 30% of companies plan to increase their investment in intent data. ” – Dillon Allie, VP of Client Services, HDMZ. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Trade Press Services Newsletter

JANUARY 4, 2024

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. However, questions about company revenue or future plans may require a little more thinking and therefore start to breed hesitation. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Marketing Insider Group

FEBRUARY 3, 2021

Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers. White papers that explain how the product can solve common problems that your target customers face, too, are effective tools to get the attention of a company’s decision-makers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

The Point

FEBRUARY 28, 2023

Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. Many will even help write the proposal to apply for funds.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. National newspapers (36%) and virtual industry events (35%) came next.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. And if they plan to make a purchase decision relatively soon. Downloaded our white paper? It’s important to know if they have budget to buy something. How Do You Score A lead?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

SmartBug Media

APRIL 24, 2023

When exploring content marketing, it is crucial to have a strategic plan in place to produce the best results, and we’ve found time and time again that consistency is key. At SmartBug Media, we could geek out about content marketing strategies for days.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

KoMarketing Associates

MARCH 19, 2019

With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Pick the Right Offer.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. What are white papers and ebooks good for?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Marketing Insider Group

OCTOBER 20, 2020

Plan to Present a Business-Focused Topic. There’s no such thing as “over-planning” when you’re making a webinar. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Ready to develop an impactful campaign?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. It is very tempting to pace through the initial research and planning stages and jump straight to where you can take action and get results. To download the full white paper, click the button below.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. But without the right content, setting your ABM plans in motion is impossible. You may automate content in certain touchpoints like email, landing pages, and social media.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

OCTOBER 26, 2022

You’ll take your research and create a publishing plan. Social media: Social media will be your mouthpiece for promoting your blog and other content. You can also take a personalized approach with social media by asking questions to your audience and responding to comments on your posts. The decision stage.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. As B2B organizations refined content marketing strategies and plans to focus on what mattered most amid evolving strategies and plans. Social media has reached record usage numbers.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Plan to post them when they make sense seasonally. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Post links to the article on this segment’s favorite social media platforms. Next, jot down what that investment has produced, such as: Sales.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Highlight on Social Media. Another channel to reach a broad audience is through social media. Test Your Website Testing should happen before the website goes live. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Do you know how to use social media? In today’s digital marketplace, a social media presence is essential to give a book visibility. But with full creative control comes a great deal of responsibility and required skills.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Stevens & Tate

FEBRUARY 9, 2023

While this means that some of the content you’ll want to have available on various channels (from your website to social media to your emails) will need to be promotional, you can still provide more informative content as well.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Contently

APRIL 5, 2022

Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram. However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? What to put in your plan It shouldn’t begin and end with “Send more email.” My answer: No.

Enterprise Management 102

Enterprise Management Marketing & Strategy Marketing Strategy RFP 102