Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. What new tools and tactics have emerged? Beware of going overboard Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale. Processing.

Tactics 134

Tactics B2B Marketing Paid Search Agency Advertising Agencies 134

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. This post details seven of the best tactics to generate B2B leads. B2B lead generation is the process of finding and attracting prospects who will likely buy a certain service or product.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Ranking 324

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . What is a Conversion Funnel?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

APRIL 15, 2025

Its all about that sale or lead, both easily measurable results. Its quick and easy to see how much money was spent to achieve those sales and calculate the return on ad spend (ROAS). Processing. Awareness tactics make strangers to your brand aware of its existence. Why do companies over-invest in performance marketing?

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Marketing Insider Group

MAY 10, 2021

When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. But what about the people with a sales background who apply for a position on your content team?

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 307

Tactics Effectiveness B2B Marketing Management 307

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 166

Paper Case Studies Case Study Work Management 166

Trade Press Services Newsletter

JULY 10, 2025

This process automatically rejects press releases that read more like self-promotional blog posts than real news. AI scrutinizes story angles to ensure they offer real value beyond self-promotion or reputation management. Example: “FinTech Firm Launches Platform to Cut Loan Processing Time by 40%” Subhead. Newsworthiness.

Lead Ranking 130

Lead Ranking B2B Thought Leadership Enterprise Management Paid Search Agency 130

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. It’s a gradual process that requires commitment and effort.

Trust Marketing 190

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 190

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 216

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 216

markempa

AUGUST 12, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 390

Paid Search Agency B2B Sales Account Based Marketing Marketing 390

Marketing Insider Group

JUNE 30, 2020

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Tomorrow People

MARCH 22, 2018

Process, not points. When thinking lead generation websites for content marketing, think process not points. Why processes? They get you into the mindset of strategy rather than tactics. Let’s look at some of those processes… and along the way, the characteristics of a great content marketing and lead generation website.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Taking a silo-free approach to sales automation can also boost revenue.

Automation 341

Automation Sales Qualified Leads Lead Ranking Lead Scoring 341

ClearVoice

NOVEMBER 13, 2024

In this article, we’ll dive into tools and tips for managing content effectively, how to measure success, and ways to seamlessly integrate your content across channels. The Role of Content Marketing in Investment Management Client Relations Content marketing can help build relationships with customers through targeted content.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Instead of phone calls with sales reps, they prefer to conduct their own research online.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Downloading an ebook or white paper. And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Lusha

DECEMBER 9, 2024

The B2B sales world is a jungle. Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails. The Struggle is Real Sales reps today face a tough challenge. Data-driven insights and a focus on genuine relationships are the secret weapons of successful outbound sales.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Tips 52

CMSWire

JULY 1, 2025

How will we absorb AI’s opportunity and disruption, manage evolving customer dynamics and deal with a fluctuating economic environment? Navigators view planning and measuring as essential, but since their world constantly changes, they build routine methods for adapting plans into their process. We've got you covered.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

JULY 21, 2020

One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. A LinkedIn report on B2B lead generation found that funneling in quality leads is a top priority for 68% of B2B organizations.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Ranking 277

SendX

JUNE 9, 2021

In the process, it is also empowering SMBs to reach for their moonshot goals. Creates an equal level field for all players Digital marketing ensures that every business, irrespective of size, has the same channels and tactics to reach its targeted audience. It is not pushy like traditional sales.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. SEO only influences the rankings but does not control them. Add Social Proof.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

Trade Press Services

APRIL 7, 2025

While creating business and marketing plans can seem intimidating, the process builds alignment, engagement, and puts everyone on the same page. Existing organizations can use business plans to define and redefine their brands, assess priorities, and establish clear guidelines for how they manage their company.

Planning 93

Planning Marketing Plans Allocation Enterprise Management 93

CMSWire

JUNE 12, 2025

Integrate scoring directly into your CRM to prioritize sales outreach. Impact: Companies implementing ML-based lead scoring report up to 20% lift in B2B SaaS conversions by focusing sales efforts on prospects most likely to convert. Tools like Salesforce Einstein and HubSpot offer built in predictive scoring capabilities.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Martech

MARCH 11, 2025

Processing. The long-accepted reason behind the popularity of previously browsed messages is that familiarity with the browsed item led to additive sales. A technology client once produced a stunning white paper that identified a future-state need, included expert interviews, and was widely promoted.

Lead Nurturing 101

Lead Nurturing Relevance Top of Funnel Multivariate analysis 101

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. This is part two of my interview with Brent Adamson ( @brentadamson ), co-author of The Challenger Sale and The Challenger Customer.

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 246

Sales Cycle Practices Buyer Personas Marketing Automation Services 246

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. To help you appreciate the value, we have put together a piece that highlights the benefits of B2B content marketing and gives you strategies to use it to generate more leads and fill the sales funnel.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62