Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). IMPACT : It may feel self-serving or even disingenuous to create content that explicitly provides a business case for buying your product.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Where they are in the buying cycle.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Sales Engine

APRIL 20, 2016

They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. The internet gives the buyers a lot more control as they use the Internet to learn about best practices.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Lead 218

Marketing Insider Group

SEPTEMBER 28, 2020

A holistic content development strategy takes your lead through every stage of the buying cycle to build loyal relationships. . Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

JANUARY 4, 2017

Pull up your target buyer persona and look at where they are in the buying cycle. Take a look at the content you’ve previously created for that stage of the buying cycle. Any successful piece of content, no matter where it falls in the buying cycle, will have value to your audience. What worked?

Buying Cycle 268

Buying Cycle Content Work Management Budget Programs 268

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

Act-On

NOVEMBER 27, 2023

It’s also powerful to nurture and map programs to the buying cycle. The typical buying cycle flow follows need, learn, evaluate, negotiate, purchase, implement, and advocate. This includes white papers, videos, blog posts, articles, use cases, guest blogs, etc. From a particular titled contact?

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Map Content to the Buying Cycle. Sales reps are in constant touch with prospects and know what they want.

Sales Management 227

Sales Management Top of Funnel B2B Sales Tactics 227

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. Buying Cycle In B2C marketing, the purchase decision is often made quickly by an individual looking to satisfy a specific need or desire.

Work Management 223

Work Management Marketing Management B2B Marketing B2B 223

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. As you do this, it’s also imperative to understand which leads you should prioritize based on where they are in the buying cycle or their level of interest. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. No, they won’t.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

Tomorrow People

MARCH 8, 2018

Creating content in a powerful content marketing strategy is not about focusing on your selling cycle. It means creating a content map that matches your customer’s buying cycle and creating content to support that structure. To see an example, take a look at a white paper we created for our client, Coburg Banks.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 157

Lead Scoring Lead Ranking Cost per Lead CPL 157

Stevens & Tate

DECEMBER 27, 2022

Buying Cycles. B2b buying cycles are typically longer than b2c buying cycles. Using triggers to automate emails to your b2c customers helps to drive them back to your website. However, email triggers don’t work as well for b2b customers. The Role of Content.

Email Marketing 119

Email Marketing B2B Marketing Buying Cycle Planning 119

Avitage

JUNE 15, 2012

Thought leadership traditionally positions the statement of the big idea in a “one size fits all,” white paper or webinar, as the project end deliverable.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

ANNUITAS

AUGUST 4, 2015

We have white papers for every buying stage, but we just can’t get enough people to download them.”. From your insights into your buyers you should know for each stage of the buying cycle: Which personas are involved at each stage. We can’t keep up with all the campaign requests we get from sales.”. “We

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Content 100

The Point

OCTOBER 18, 2016

Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms. Click here to view the infographic full size.

Demand Generation 100

Demand Generation Demand Generation Top of Funnel 100

Biznology

OCTOBER 11, 2017

It’s the kind of real-life, forward-looking content that buyers in the consideration phase of the buying cycle are eager to consume. The same is true for articles like research reports and white papers. Video can bring it alive and generate new returns on the considerable intellectual capital invested in the blog.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Exo B2B

JUNE 22, 2021

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. The buying cycle: “ads” Know your audience, it will be easier to create content that will suit them… Ideally, you will have a good idea of your personas and the value proposition addressing it.

Buying Cycle 52

Buying Cycle Social Networks Network Marketing Buy 52

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

KoMarketing Associates

MAY 8, 2018

White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else. Typically, they are more likely to take their time when making a choice, especially if it’s their first time buying that type of product or service.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Special reports — Think industry trends, what’s hot and buying guides. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Tomorrow People

APRIL 25, 2012

Turn your thinking about your content on its head so that you address your customer’s buying cycle rather than your own selling cycle. diagram for planning content marketing based on a website visitors buying cycle]. Think nurturing, not nagging.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Scoring 100

Tomorrow People

OCTOBER 12, 2011

This content should directly target the demand you have identified through the listening stage to reflect the buying cycle in your potential customers to ensure that the right information reaches the right leads at the right time. White papers. It includes online content such as: Articles. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Sales Engine

APRIL 7, 2016

Somebody who downloaded a white paper may not have the budget, timeframe, or commitment to follow through. That marketing qualified lead, the person who has downloaded the white paper, is a great lead, and we shouldn’t pretend that it isn’t. They might love their current vendor.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

markempa

DECEMBER 8, 2014

Find content – articles, blogs, white papers and the like – that addresses these issues. For instance, white papers can be transformed to articles and articles to blog posts. The channels you’ll use and the frequency of touches will depend on the product or service being sold and the buying cycle of the prospect.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Sales Engine

MARCH 24, 2016

During a long, complex buying process, marketers must help prospects take the next steps based on where they are in the buying cycle and what they need to know next. That process consists of both inbound and outbound content marketing.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

ANNUITAS

FEBRUARY 20, 2014

To develop a basic strategy, you need to think about who your buyers are (because B2B purchases involve many different buyers), how they consume information, when they consume information in the buying cycle, what they actually like to read (or watch, or listen to), and why they consume information.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

markempa

JANUARY 6, 2014

That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Too often, marketers think of content marketing as only text and graphics; white papers, e-books or infographics. B2B Marketing: Calls-to-action and the business buying cycle.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. And added insight on customer behavior will allow you to quickly respond with targeted messages that guide customers through the buying cycle. There are a few tactics you can put in place to capture leads. Sales and Marketing Partnership is Key.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. If I download and consume a white paper in my late stage nurture, shouldn’t that be more valuable than something I downloaded prior to white paper, perhaps in my Engagement content? That’s number one.”.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100