Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. When you have a content repurposing strategy in place, you optimize your efforts and spend. Where do you begin?

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 79% of B2B buyers share white papers with their coworkers.

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

ClearVoice

NOVEMBER 13, 2024

Addressing Pain Points: Break down complex topics like market volatility and investment risk, offering clear strategies to help clients navigate fluctuations confidently. Strategies for Creating Long-Term Value-Driven Content When you create content, you want it to stand against the various changes that can happen in the investment world.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Martech

OCTOBER 30, 2024

Virtual events and webinars don’t stop when the live stream ends! It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of Your Webinars: Strategies for 24/7 Engagement. That’s just the tip of the iceberg. You can save your seat here!

Webinar Metrics 109

Webinar Metrics Demand ROI Tactics 109

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? Host a webinar and promote the record.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Martech

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. By the end of this webinar, you’ll have a clear roadmap for maximizing CLV and driving sustainable business growth. Save your spot today!

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Acquisitions Loyalty 111

Marketing Insider Group

JUNE 14, 2020

Identify the sources of those metrics and pull into a dashboard using connectors. Create an algorithm that weights each metric in relation to their importance to the “story.”. Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach. Video Content Marketing Virality.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Martech

AUGUST 5, 2024

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively.

Lead Gen 118

Lead Gen Tactics Sales Qualified Leads Lead Ranking 118

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 279

Startups Marketing & Strategy Marketing Strategy Content Marketing 279

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

The Point

APRIL 4, 2024

As ever, a mix of gated and ungated content is always the best strategy. One exception to this: on-demand Webinars. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating. Ebooks remain the most popular format for B2B content, representing 39.5% of all demand.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Martech

JANUARY 14, 2025

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Our expert panel will cover: Optimizing shopper journeys with actionable data. Save your spot here!

Webinar Metrics 109

Webinar Metrics Merchandising Marketing & Strategy Planning 109

Sword and the Script | B2B

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. The same is true for webinars, which is a second example. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. That’s fine to start with.

PR 131

PR Budget Programs Campaigns Ad Building 131

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! At the same time, they get to know the kinds of strategies and tools your company provides. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Processing.

Marketing AI 126

Marketing AI CMS Development Enterprise Management Industry CMS 126

Trade Press Services

APRIL 7, 2025

A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities. It includes all aspects of your business, even its marketing strategies. What Is a Business Plan?

Planning 89

Planning Marketing Plans Allocation Enterprise Management 89

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. ” The (Possibly) Most Overlooked Marketing Strategy.

Work Management 254

Work Management B2B Marketing Marketing Management B2B Thought Leadership 254

Only B2B

AUGUST 21, 2024

But in reality-your business likely has several marketing initiatives running in tandem- each with distinct goals and audiences. And relying solely on one strategy could mean missing out on valuable opportunities. Iterate and Scale Based on your performance metrics, refine your ABM strategy by focusing on what’s driving success.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. Attendees will gain invaluable insights to future-proof their content strategy. The post Future-proof your content strategy appeared first on MarTech.

Webinar Metrics 115

Webinar Metrics Marketing & Strategy Content Conversion 115

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

The Point

APRIL 16, 2019

For example: Using descriptive terms (ex: “Enterprise”) in ad copy that define the intended audience Strategic and aggressive use of negative keywords (ex: “Free”) Use of offers (white papers, for example) that immediately and intuitively identify the intended audience and dissuade unqualified prospects from clicking on the ad.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

The Point

FEBRUARY 28, 2020

A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? There are three things a reader wants to know upon opening the email: What the Offer Is, Why It’s of Value, and How to Get It.

B2B 239

B2B Landing Pages Paper Webinar Metrics 239

KoMarketing Associates

NOVEMBER 16, 2021

The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This approach not only reinforces your brands authority but also helps build stronger, more authentic connections with your audience.

B2B Marketing 97

B2B Marketing Campaigns B2B Thought Leadership B2B 97

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Webinars, panel discussions, and other virtual events are a great way to share content in a way that makes your audience feel more involved.

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. Let’s dig in!

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Keep track of each channel’s performance and adjust your strategy accordingly.

Lead Ranking 187

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 187

ClearVoice

DECEMBER 3, 2024

Top Strategies for Creating Educational Content on Tax, Audit, and Financial Reporting Creating client education content that hits the mark requires empathy and creativity. You can then continuously refine strategies through A/B testing and machine learning, ensuring your educational content evolves as your clients do.

Education 86

Education Multi-Touch Attribution Webinar Metrics Lead Ranking 86

ClearVoice

SEPTEMBER 12, 2024

The goal of an ongoing and productive content strategy is ideation frequency, which, as Goldilocks and the Three Bears put it, is “just right.” Ideation and Content Strategy Before determining the “how often,” let’s examine the “what.” It remains relevant over time, no matter when your audience engages with it.

Effectiveness 98

Effectiveness Lead Ranking Copywriting Content 98

Marketing Insider Group

SEPTEMBER 28, 2020

In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Quick takeaways: A lead nurturing strategy helps build a long-lasting relationship with leads that don’t end with a final purchase. If you’re looking to improve your conversion rate , you have to start with content.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

JUNE 17, 2020

Repurpose previous content such as executive presentations or webinars. Re-purpose webinars or white papers. Or use tools like Buzzsumo to find articles or research that has engaged for others and write better versions of them. Quick Takeaways: Use a content marketing agency to build to the foundation.

Traffic 360

Traffic Lead Scoring Lead Ranking Marketing Agencies 2 360

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. Because B2B lead generation is more than just a numbers game.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Ranking 324

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 216

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 216