Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 79% of B2B buyers share white papers with their coworkers.

Stats 291

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 291

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 277

Startups Marketing & Strategy Marketing Strategy Content Marketing 277

Marketing Insider Group

JUNE 14, 2020

Identify the sources of those metrics and pull into a dashboard using connectors. Create an algorithm that weights each metric in relation to their importance to the “story.”. Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach. Video Content Marketing Virality.

Paid Search Agency 352

Paid Search Agency Advertising Agencies Content Marketing CMS Development 352

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Guest post by Austin Cline.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

The Point

APRIL 20, 2018

Webinars are best used for lead nurturing vs. lead generation. 48% of respondents said Webinars were the most valuable form of content to them at the mid-stage of the buying journey (the highest percentage of any format listed.). The white paper is not dead. . Time to reconsider the “information kit”. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! At the same time, they get to know the kinds of strategies and tools your company provides. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. ” The (Possibly) Most Overlooked Marketing Strategy.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Trade Press Services Newsletter

AUGUST 1, 2024

Five Ways to Build Brand Trust Here are five key strategies that can help you establish credibility and foster trust with your target audiences: 1. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging.

Trust Marketing 247

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 247

The Point

APRIL 16, 2019

For example: Using descriptive terms (ex: “Enterprise”) in ad copy that define the intended audience Strategic and aggressive use of negative keywords (ex: “Free”) Use of offers (white papers, for example) that immediately and intuitively identify the intended audience and dissuade unqualified prospects from clicking on the ad.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 346

Top of Funnel Paid Search Agency Companies Marketing Automation Services 346

KoMarketing Associates

NOVEMBER 16, 2021

The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

The Point

FEBRUARY 28, 2020

A clear, specific, and tangible offer is one of the primary factors in a successful email. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? There are three things a reader wants to know upon opening the email: What the Offer Is, Why It’s of Value, and How to Get It.

B2B 239

B2B Landing Pages Paper Webinar Metrics 239

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. Let’s dig in!

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Webinars, panel discussions, and other virtual events are a great way to share content in a way that makes your audience feel more involved.

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Keep track of each channel’s performance and adjust your strategy accordingly.

Lead Ranking 187

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 187

Marketing Insider Group

SEPTEMBER 28, 2020

In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Quick takeaways: A lead nurturing strategy helps build a long-lasting relationship with leads that don’t end with a final purchase. If you’re looking to improve your conversion rate , you have to start with content.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Webbiquity

MARCH 17, 2023

According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. Because B2B lead generation is more than just a numbers game.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Scoring 319

The Point

APRIL 23, 2020

Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Assess social media strategy. Use this opportunity to develop a more purposeful social media strategy that drives measurable results. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. At the end of the day, you need to be publishing both free and paid content to create a balanced, effective content strategy.

Ad Exchange 246

Ad Exchange High Quality Lead Landing Pages Content 246

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 212

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 212

Marketing Insider Group

JUNE 17, 2020

Repurpose previous content such as executive presentations or webinars. Re-purpose webinars or white papers. Or use tools like Buzzsumo to find articles or research that has engaged for others and write better versions of them. Quick Takeaways: Use a content marketing agency to build to the foundation.

Traffic 342

Traffic Lead Scoring Lead Ranking Marketing Agencies 2 342

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Zoominfo

JANUARY 8, 2021

In fact, roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. . Of course, the success of your content marketing depends on your content marketing strategy. That’s where your inbound email and social media marketing come in. Email Marketing Lead Generation.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

APRIL 18, 2023

But in order to secure interest, they first need to gain a deep understanding of their audience members. Upon clicking into their blog page, it’s clear that Bowery focused their content marketing strategy around creating content that addresses consumer interests – also known as sharing “ high quality content ”.

Content Marketing 329

Content Marketing Paid Search Agency Content Marketing & Strategy 329

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Goals and strategies. It’s a long-term strategy. Content marketing is a long-term strategy. With CM, your business can realize exponential growth if you properly execute sound strategies.

Lead Ranking 363

Lead Ranking Content Marketing Planning Marketing Agencies 2 363

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 278

Startups B2B Marketing Buyer Personas Advertising Agencies 278

Hinge Marketing

JULY 6, 2022

An inbound marketing strategy has many advantages over traditional marketing. As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. Advantages of Inbound Marketing.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Webbiquity

MARCH 17, 2017

This is can be done with webinars and video sales letters, for example. Other funnels strictly use email to give leads info and to nurture them to eventually buy. Being creative and staying ahead of the competition is the strategy that wins out in the end. It’s rare to find a sales funnel online without these needed parts.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 225

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 225

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243