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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

Thought leadership articles, white papers, and case studies can position your company as an authoritative source. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader.

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Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

An AI paper writer, for instance, can analyze prior high-performing content and suggest topics, formats, and even optimal word counts tailored for specific audiences. White papers build credibility and generate high-quality leads. Instead, the focus is on creating fewer, more impactful pieces.

Insiders

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Please schedule a call with one of our experts.

Paper 238
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The Consumption Gap & What It Means for Your Content Strategy

The Point

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

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Freelance Writing: Agency vs Independent: The Key Differences

WordAgents

Ideal for occasional needs or specific deliverables like white papers or blog content. One-off white papers: Great for detailed pieces where voice matters and editing support is limited. Use the comparison below to see how structure and workflow shift between hiring an individual freelancer and partnering with an agency.

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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What Is the Gemini Effect in B2B Marketing?

Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Do they select a reward that is personal to them, their family, etc. as if they are a consumer? The answer may surprise you.