Adobe Experience Cloud Blog
MARCH 11, 2015
The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW!
Launch Marketing
APRIL 20, 2022
As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. For over two decades Neil has been providing consulting and thought leadership to the business and marketing community. NeilPatel Neil Patel Co-Founder, NP Digital .
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Adobe Experience Cloud Blog
FEBRUARY 24, 2020
I will make a distinction here between when brand matters because the customer price and convenience often matter more. But to get to the point that the customer can see your price and enjoy the convenience, they need to engage with you. Always, and regardless of what market and business you’re in.
Adobe Experience Cloud Blog
MAY 10, 2017
Here’s an example of a tweet Marketo shared that does this: Incentivize It. Much is given to a company’s website—pricing pages, product specs, customer testimonials, C-suite bios!—but There are lots of tools available now to incentivize employees and brand advocates to share news like this via their social channels.
Adobe Experience Cloud Blog
JUNE 9, 2015
Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? And how do I do it when my leadership—my counterparts—are afraid of digital?”. Give them the digital tools to compare features, benefits, price, convenience, and service. Shopping Is Shopping.
Adobe Experience Cloud Blog
DECEMBER 11, 2019
Over the next 12 to 18 months, we’ll see lots of exciting and inspiring developments in AR and VR as prices decrease and our understanding of these technologies’ value increases. The post Expert Insights | B2B’s Big Bets In 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Adobe Experience Cloud Blog
DECEMBER 5, 2018
The short-term marketing tactics that work tend to be a form of price promotion. But using price is a slippery slope. Competitors might react with lower prices in the future, and shoppers can be trained to watch for sales instead of buying at the regular prices. Include a mix of price- and non-price-related options.
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