• LEANDATA  |  TUESDAY, JULY 25, 2017
    [Marketo] LeanData Builds on Growing Momentum, Announces Additions to Executive Team
    LeanData lead matching and routing provide richer insights into accounts so that more than 250 fast-growing businesses such as Nutanix , Palo Alto Networks , Marketo and Cloudera can maximize marketing ROI and close more deals faster.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 25, 2017
    [Marketo] 5 Things New Marketers Can Learn from Broadway’s Hamilton
    The post 5 Things New Marketers Can Learn from Broadway’s Hamilton appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton.
  • MODERN B2B MARKETING  |  MONDAY, JULY 24, 2017
    [Marketo] Content and the Knowledge Economy
    The post Content and the Knowledge Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers.
  • CHIEFMARTECH  |  SUNDAY, JULY 23, 2017
    [Marketo] Is marketing technology entering a post-platform era?
    Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 21, 2017
    [Marketo] How to Manage an Account-Based Sales Team
    Software: Marketo. The post How to Manage an Account-Based Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Marketo] When and Why to Use Landing Pages
    If you’re a Marketo user and interested in learning more about how to boost your campaign ROI across all channels, I’d invite you to check out our ebook: Stunning Landing Pages for Marketo in Minutes. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Marketo] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Here’s a great interactive map example from Marketo : . . With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . An event is also an invaluable opportunity to meet other human beings, face to face, in real life. . I spend a lot of my time behind a computer screen. I know you do, too, dear reader.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Marketo] Top Tips For Successful Community Building on Twitter
    The post Top Tips For Successful Community Building on Twitter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Marketo] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.
  • MODERN B2B MARKETING  |  MONDAY, JULY 17, 2017
    [Marketo] 5 Lessons Sales Can Learn from Dating
    As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.” At Marketo, we use journey decks to tell our story and help prospects visualize how our solution can solve their needs, create value, and help them achieve success. . During my first few weeks on the Marketo sales floor, I overheard someone say “‘No’ is the second best response to a ‘Yes.’”
  • MODERN B2B MARKETING  |  FRIDAY, JULY 14, 2017
    [Marketo] 4 Ways to Look Like a Writer When You’re Really Not
    The post 4 Ways to Look Like a Writer When You’re Really Not appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 13, 2017
    [Marketo] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Marketo Predictive Content can recommend content across your web, mobile and email channels, and in multiple languages.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 12, 2017
    [Marketo] Customer Communities: The Engagement Economy’s Best Kept Secret
    Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. In fact, in recent research Marketo conducted, we discovered that 75% of B2B customers think that brands need to have a deep understanding of their needs to engage successfully.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 11, 2017
    [Marketo] Beyoncé —Game Changer, Brand Builder, Innovative Marketer
    The post Beyoncé —Game Changer, Brand Builder, Innovative Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Marketo] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water. These four elements operate together in harmony to bring a balance to nature.
  • MODERN B2B MARKETING  |  MONDAY, JULY 10, 2017
    [Marketo] The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action
    The post The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Marketo] How Account-Based Marketing Shortens Sales Cycles by 40%
    When I started with SOASTA about a year ago,” Jenny explains, “we were basically a Salesforce and Marketo shop. Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 7, 2017
    [Marketo] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    The post Avoid Blind Spots in Your Lead Scoring with Social Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title.
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Marketo] Leverage Marketing Technology to Improve your Business
    Take for instance Marketo’s Account-Based Marketing product: it has shown to be extremely effective for B2B organizations to further leverage the data they have stored to target key accounts for better conversations and higher conversions. You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 6, 2017
    [Marketo] 5 Common Mistakes that Destroy a Drip Campaign
    The post 5 Common Mistakes that Destroy a Drip Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 5, 2017
    [Marketo] The 6 Truths About UX Design
    The post The 6 Truths About UX Design appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense. Businesses, of course, revolve around the customers.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Marketo] Learn How To Use Quora Ads for B2B User Acquisition
    Marketo, Hubspot, things of that nature. Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at Vettery. Quick background: Vettery is a hiring marketplace that connects top tech and business talent with growing companies.
  • MODERN B2B MARKETING  |  MONDAY, JULY 3, 2017
    [Marketo] The Paid Marketing Metrics You Must Measure
    The post The Paid Marketing Metrics You Must Measure appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 30, 2017
    [Marketo] Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs
    Here at Marketo, I’ve had the pleasure of working with not one, but two (!) The post Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’m lucky. of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [Marketo] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    The post How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Marketo] Videos for Lead Nurturing? They Can Do a Lot More Than You Think
    They Can Do a Lot More Than You Think appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 27, 2017
    [Marketo] Why Buying Stages Are Really Investment Stages
    The post Why Buying Stages Are Really Investment Stages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s take a quick poll. When was the last time your boss asked you to do something and you didn’t question why you needed to do it a specific way? You see, sometimes we just assume that the old way of doing things is the right way. But every so often, we forget to test what’s right under our noses.
  • CHIEFMARTECH  |  TUESDAY, JUNE 27, 2017
    [Marketo] Check out the amazing speakers who will be at MarTech Boston
    Brian Kardon , CMO of Fuze (former CMO of Eloqua); Jon Miller , CEO of Engagio (former CMO of Marketo); and Mike Volpe , CMO of Cybereason (former CMO of HubSpot) — the CMOs who launched the martech revolution 10 years ago — together on stage for the first time ever, discussing the past and future of the industry they helped forge. (As
  • MODERN B2B MARKETING  |  MONDAY, JUNE 26, 2017
    [Marketo] How Technology is Creating More Opportunities for the Modern Marketer
    The post How Technology is Creating More Opportunities for the Modern Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The modern marketing landscape is not what it used to be. Creative thinkers and innovative “ideas people” are still at the heart of the department, but it has become a measurable, monitorable and data-driven discipline.
  • NUSPARK  |  FRIDAY, JUNE 23, 2017
    [Marketo] Facebook for Lead Generation: An Overview of Lead Ads
    HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 23, 2017
    [Marketo] How to Tap into the Power of Influencers
    The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 22, 2017
    [Marketo] App Store Optimization: Why Creatives Lead to Successful Search Ads
    The post App Store Optimization: Why Creatives Lead to Successful Search Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 21, 2017
    [Marketo] How to Increase Conversions: 10 Tips to See Positive Results
    The post How to Increase Conversions: 10 Tips to See Positive Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 20, 2017
    [Marketo] Engage to Win, a Blueprint for Success in the Engagement Economy
    The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 19, 2017
    [Marketo] Less Than 1% Churn? It’s Possible—Just Listen to Your Customers
    Syncing those survey responses to your engagement platform and its database with a tool like SurveyMonkey’s Marketo integration gives you the full picture of your customers’ satisfaction so you can set up triggers with the right follow-up actions. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. A little about me: I enjoy cooking, so I go grocery shopping once a week.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 16, 2017
    [Marketo] CMO Update: SEO Updates and Insights for the Rest of 2017
    Marketo’s main blog page displays a newsletter sign-up form at the top of the right sidebar. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 15, 2017
    [Marketo] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    The post How to Convince Your Leaders to Invest in 10X Content (and Why You Should) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content.
  • HG DATA  |  THURSDAY, JUNE 15, 2017
    [Marketo] Driving Engagement and Sales Conversion
    So, instead of saying “we can make your CRM more effective,” I can say, “I see you are using Salesforce.com and Marketo. Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting and other touchpoints. Marketing technology and automation is delivering many more leads for the sales team to follow up on.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 14, 2017
    [Marketo] 3 Things You Can Learn About Marketing from Man’s Best Friend
    The post 3 Things You Can Learn About Marketing from Man’s Best Friend appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sometimes there is no better feeling than coming home after a long day to your furry friend. Maybe this? No, wait! What about this? Gosh, I just love it when they do chores. You know what, my fluffy friend? Why don’t you just take a load off. You may not know it, but your dog is a marketer and a darn good one at that.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 13, 2017
    [Marketo] B2C Marketing: What No One is Talking About 
    I had the pleasure of attending the Marketing Nation Summit recently where Marketo CEO Steve Lucas welcomed us to the Engagement Economy. Engagement Data— As we all know, this is Marketo’s sweet spot—an engagement platform enables us to track how an individual is currently engaging with your organization across channels and across marketing and sales for seamless communication. Using rich data is commonplace in the B2B world.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Marketo] 5 Types of Marketing Automation for Businesses to Consider
    Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 12, 2017
    [Marketo] 3 Reasons Why Marketers Need Project Management Tools
    The post 3 Reasons Why Marketers Need Project Management Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 9, 2017
    [Marketo] How to Assess the Relevancy of 3rd Party Intent Data
    As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. The post How to Assess the Relevancy of 3rd Party Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 8, 2017
    [Marketo] Double Duty: Why Hybrid Events Hook Millennials
    The post Double Duty: Why Hybrid Events Hook Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 7, 2017
    [Marketo] 7 Ways to Increase Sales with Marketing Automation
    It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. The post 7 Ways to Increase Sales with Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 5, 2017
    [Marketo] 5 Ways to Survive and Thrive in a New Job
    A prospect and I once dissolved into hysterical laughter during a demo because they asked about a feature in Marketo and—true story, cross my heart—I replied “The limit does not exist!” In my first 6 weeks at Marketo, I hunkered down in various conference rooms with a few key mentors and increasingly large piles of typed notes, annotated with my scribble-cursive and yellow highlighter. Marketo is an incredibly special place, and I’m grateful to have found my tribe. “Here.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 2, 2017
    [Marketo] 8 Writing Lessons from Everybody Writes by Ann Handley
    The post 8 Writing Lessons from Everybody Writes by Ann Handley appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 1, 2017
    [Marketo] GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy
    As a Marketo customer, you have the tools your marketing team needs in order to comply with GDPR, for instance, you can quickly and easily build an email preference center in Marketo, check out this great example. The post GDPR: An Opportunity To ‘Play To Win’ In The Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Success in the Engagement Economy hinges on customer engagement.
  • LEADSPACE  |  THURSDAY, JUNE 1, 2017
    [Marketo] 3 Reasons Why B2B Marketers Are Getting Excited About AI
    This article was originally published on the Marketo Blog. Marketing Technology AI artificial intelligence b2b b2b marketing demand generation lead generation marketing MarketoNo, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either. Or steal our jobs for that matter.
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketo] Marketing Automation: It’s Not Magic, It’s Marketing
    This is one of the most powerful elements of a Marketing Hub such as Marketo. The marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities. In other words, it can feel like a tornado of cutting edge technology and technical wizardry.
  • FATHOM  |  WEDNESDAY, MAY 31, 2017
    [Marketo] Marketing Automation: It’s Not Magic, It’s Marketing
    This is one of the most powerful elements of a Marketing Hub such as Marketo. Blog Feed Digital Marketing Marketing Automation / Email Marketo Sales & Marketing AlignmentThe marketing technology landscape is growing by the minute, especially when it comes to marketing automation. While this offers a wealth of opportunity for marketers, it can also be easy to get lost in the excitement and possibilities.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 31, 2017
    [Marketo] The Hitchhiker’s Guide to Enterprise Ecosystems
    In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. The post The Hitchhiker’s Guide to Enterprise Ecosystems appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Marketo] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    Marketo. . A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning. . This success, and many others like it, was not a product of some kind of V.R.-enhanced enhanced magic we saw in the animation above. .
  • MODERN B2B MARKETING  |  TUESDAY, MAY 30, 2017
    [Marketo] 3 Steps to Building an Employee Advocacy Strategy
    I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. The post 3 Steps to Building an Employee Advocacy Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 26, 2017
    [Marketo] 7 Ways To Boost Your Organic Reach On Facebook
    The post 7 Ways To Boost Your Organic Reach On Facebook appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 25, 2017
    [Marketo] What Does Your Desk Say About Your Marketing Style?
    As a Marketo Business Consultant, I see many marketer’s desks when I visit with customers.We appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you have considered your workspace and how it reflects your marketing style, your co-workers have.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 24, 2017
    [Marketo] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Overall, it was a few days well spent in San Francisco with some of the best in the business (shout out to our pals: Marketo , Mintigo , Oracle , Vidyard and SnapApp ). A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco. Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space.
  • INFER  |  WEDNESDAY, MAY 24, 2017
    [Marketo] Guest Post: How to Use AI to Ramp Your Sales Team by Ben Daters
    During Ben’s time at Marketo, he learned all areas of the sales function and quickly mastered complex solution selling in an extremely competitive market landscape. A rep’s first 30 days can define their career. If a rep has a successful on-boarding and ramping process, the world is their oyster. If their onboarding and ramping experience is inconsistent and they aren’t given the tools to succeed, the rep will likely fail.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Marketo] 1 Awesome Way To Create Great Content
    As a content marketer at Marketo, I’m responsible for making sure a blog goes live five days a week that is informative, entertaining and offers value to our audience (based on a detailed matrix of topics and audiences). The post 1 Awesome Way To Create Great Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • LEADSPACE  |  WEDNESDAY, MAY 24, 2017
    [Marketo] SiriusDecisions Demand Unit Waterfall: Why B2B Marketers Should Take Note
    Find out how Marketo radically improved their demand generation with Leadspace B2B Audience Management Platform – download the free case study below: Image by unformat on Pixabay | CC0 Public Domain. What comes to mind when you think of waterfalls? Tropical rainforests? Niagara Falls? White water rafting? Well, not anymore! Thanks to SiriusDecisions , for B2B marketers at least, waterfalls will forever be associated with…. …demand generation. Thanks a lot guys.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 23, 2017
    [Marketo] 5 Ways To Make Your Social Media Shine at Your Next Event
    Marketo’s branded hashtag trending on Twitter. Marketo’s social hub became a gathering spot and highlighted social activity . Marketo & LinkedIn Livestream at the show. The post 5 Ways To Make Your Social Media Shine at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Social media is invaluable when it comes to driving conversations and awareness around your event.
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Marketo] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. LSI provides a keyword list that offers more insight into the specific tools that users want to connect to Marketo: These three tools would help Marketo marketers discover that users are searching for documentation on integrating with other third-party tools. SEO is powerful for more than just inbound marketing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 19, 2017
    [Marketo] How To Get Started With Quora Ads
    The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created. Quora allows users to ask anything and get amazing, crowd-sourced answers from the people who understand the issue and want to help.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 18, 2017
    [Marketo] 3 Changes Marketers Need To Make To Be Successful 
    The post 3 Changes Marketers Need To Make To Be Successful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue.
  • LEADSPACE  |  THURSDAY, MAY 18, 2017
    [Marketo] How Marketo Unleashed Their Demand Gen Potential
    As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. Marketo’s challenges in this regard will sound familiar to any rapidly-growing, large Mid-Market or Enterprise company. On the other hand, Marketo’s demand gen team knew they had only begun to scratch the surface of their Total Available Market (TAM).
  • LEANDATA  |  WEDNESDAY, MAY 17, 2017
    [Marketo] Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away
    Change Marketing Automation Send-From Email Addresses: If you use platforms such as Marketo to personalize outbound marketing emails from an SDR’s email address, you’ll want to switch it temporarily. Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged batteries help them bust their quotas. In a perfect world, vacation time gets spaced out evenly on a sales team. But in the real world, that’s not always possible. Things happen.
  • 6SENSE  |  TUESDAY, MAY 16, 2017
    [Marketo] The Next-Generation CMO’s Revenue-Driven Approach to Marketing
    We’ve focused on two key areas to develop our martech stack – the first being to refine our foundational technologies and become experts with our core platforms like Marketo, our CMS, and our core reporting systems. Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results.
  • LEADSPACE  |  TUESDAY, MAY 16, 2017
    [Marketo] How To See Through Your Sea Of Data — And Find Your Ideal Customers
    If you’re at this year’s SiriusDecisions Summit 2017 in Las Vegas, you can gain a firsthand insight into how top B2B brands like Marketo are implementing these steps in practice — and revolutionizing their demand generation in the process: The post How To See Through Your Sea Of Data — And Find Your Ideal Customers appeared first on Don't miss Leadspace at Sirius Booth 531.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 16, 2017
    [Marketo] 3 Mistakes Field Marketers Make (And, How to Avoid Them)
    Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. We execute on that by aligning and supporting the field to promote Marketo offerings, and ultimately add new customers and increase the share of wallet. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!
  • MODERN B2B MARKETING  |  MONDAY, MAY 15, 2017
    [Marketo] The Real Reason Employees Aren’t Sharing Your Content
    The Real Reason Employees Aren’t Sharing Your Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Real Reason Employees Aren’t Sharing Your Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  FRIDAY, MAY 12, 2017
    [Marketo] How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit
    While the 2017 Marketo Marketing Nation Summit was no. The post How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit appeared first on Kapost Content Marketing Blog. Marketing conferences and buzzwords are basically BFFs. They go together like bees and honey. Sometimes, this can feel a little gimmicky. Content Marketing Leaders Digital Marketing Marketing Strategy Marketing Technology
  • MODERN B2B MARKETING  |  FRIDAY, MAY 12, 2017
    [Marketo] What Can You Buy With A MQL?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What Can You Buy With A MQL? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden That email got 9,230 clicks! <high <high five> We generated 5,467 MQLs last month, which is our highest MQL number in company history! <fist <fist bump> Did you see how many folks retweeted our post? It was over 500! <chocolate
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Marketo] 5-Step Guide For Driving Revenue Through Field Event Marketing
    At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. For example, about a month before the Marketo conference this April, we met with our sales and SDR teams to set goals and KPIs for the event and the weeks leading up to it. These efforts culminated in a post-Marketo webinar. Sometimes, you really need a face-to-face interaction to close an account.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 11, 2017
    [Marketo] A 3-Step Data-Oriented Approach to Effective Influencer Marketing
    A 3-Step Data-Oriented Approach to Effective Influencer Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A 3-Step Data-Oriented Approach to Effective Influencer Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences.
  • LEADSPACE  |  THURSDAY, MAY 11, 2017
    [Marketo] 5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences
    At Marketo’s Marketing Nation Summit last month, Leadspace CEO Doug Bewsher outlined five key areas in particular where businesses fail by not focusing on knowing and engaging with their audiences: 1. Knowing your target audience and understanding what speaks to them is fundamental to marketing successfully. This simple statement will sound obvious to most marketers. And yet, for B2B marketers specifically, pursuing an audience-centric approach is a real struggle.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Marketo] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 10, 2017
    [Marketo] Four Things Smart Marketers Do With Press Coverage
    Here’s an example of a tweet Marketo shared that does this: Incentivize It. Four Things Smart Marketers Do With Press Coverage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Four Things Smart Marketers Do With Press Coverage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company.
  • CHIEFMARTECH  |  TUESDAY, MAY 9, 2017
    [Marketo] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    They’ve organized their stack around the loops between these two intertwined capabilities, featuring their own product at the heart of “run” and Marketo at the heart of “do.” Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Marketo] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 9, 2017
    [Marketo] Unique Selling Propositions for SaaS: Stand Out or Go Home
    Unique Selling Propositions for SaaS: Stand Out or Go Home was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Unique Selling Propositions for SaaS: Stand Out or Go Home appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Irina Tsumarava What if your SaaS company’s website doesn’t bring enough leads? Or maybe it brings you the wrong audience?
  • CAPTORA  |  MONDAY, MAY 8, 2017
    [Marketo] Marketo Summit 2017: A Product Manager’s Recap
    See what our Product Manager, Aditya, had to say about attending Marketo Summit 2017. Marketo Summit 2017 was my first time attending a conference while representing Captora, and it certainly lived up to the hype! Marketo Summit 2017 was my first time experiencing #MKTGNation, but it certainly won’t be my last! Did you go to Marketo Summit 2017? The post Marketo Summit 2017: A Product Manager’s Recap appeared first on Captora Blog.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Marketo] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    7 SEO Metrics that Reflect Revenue Growth and Prove Value was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 SEO Metrics that Reflect Revenue Growth and Prove Value appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers.
  • LEANDATA  |  FRIDAY, MAY 5, 2017
    [Marketo] LeanData Named One of Favorite Apps on Salesforce AppExchange
    More than 250 fast-growing businesses including Palo Alto Networks , Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals. SUNNYVALE, Calif., May 5, 2017 – LeanData , the leader in sophisticated lead management, has been named one of the 16 favorite Apps on the Salesforce AppExchange. The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem. “We’re
  • MODERN B2B MARKETING  |  FRIDAY, MAY 5, 2017
    [Marketo] 7 of the Best Email Marketing Campaigns of 2016
    7 of the Best Email Marketing Campaigns of 2016 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 of the Best Email Marketing Campaigns of 2016 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email.
  • BULLDOG SOLUTIONS  |  FRIDAY, MAY 5, 2017
    [Marketo] Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit
    Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. The overarching theme of leading in the engagement economy would have fallen flat had Marketo not engaged its user base, listened to this feedback and used these learnings to evolve the platform to work better for its customers. So, what’s next from Marketo?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 4, 2017
    [Marketo] 3 Reasons Why Marketers Are Getting Excited About AI
    3 Reasons Why Marketers Are Getting Excited About AI was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Marketers Are Getting Excited About AI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Marketo] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . We gave away 300 Mimosas in about 90 minutes at Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 3, 2017
    [Marketo] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cassidy Milder It’s been an interesting past few years for email marketing.
  • LEADSPACE  |  WEDNESDAY, MAY 3, 2017
    [Marketo] Watch: You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen
    We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns. So, how did Marketo and Microsoft use an Audience Management Platform create and close so many more deals?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Marketo] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views. 4 Ways to Bridge the Gap Between Online and Offline Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Ways to Bridge the Gap Between Online and Offline Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, MAY 1, 2017
    [Marketo] Alexa in Effect at Marketing Nation Summit
    How Marketo partnered with Amazon and Freeman to bring intelligent voice response to attendees
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Marketo] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    4 Effective Google AdWords Tactics to Supercharge Your Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  FRIDAY, APRIL 28, 2017
    [Marketo] 7 B2B Marketing Principles For CMOs and Directors
    These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.
  • FATHOM  |  FRIDAY, APRIL 28, 2017
    [Marketo] Reaching Millennials With Social Media: A Healthcare Case Study
    Blog Feed Digital Marketing Healthcare Marketo Social Media WebinarsMissed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States. This matters to healthcare marketers because millennials are consuming healthcare services differently, which will affect your long-term healthcare marketing success.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Marketo] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    So, 6sense and Terminus made up the core elements of our martech stack, and combined with Marketo, Salesforce, LinkedIn, and InsideSales.com , we had a comprehensive ABM tech stack. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Marketo] The Truth about Cold Email
    That’s why so many of our customers execute successful email campaigns with our data while avoiding reputational issues, using tools that do permit cold email, such as Marketo, Act-on, Outreach, and Tellwise. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Marketo] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Marketo] 5 Insider Tips to Get a Demo That’s Actually Useful
    5 Insider Tips to Get a Demo That’s Actually Useful was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals?
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Marketo] Observations from the 2017 Marketo Summit
    This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. ABM acceptance is now a given, but to deliver on the technology’s promise, companies like Marketo and Engagio (and their partners , ahem) will need to help those customers execute.
  • ENGAGIO  |  WEDNESDAY, APRIL 26, 2017
    [Marketo] 3 Components of Measuring Reach in Account Based Everything
    Engagio’s CEO & Cofounder Jon Miller tells stories of the good ole Marketo days when all he had to do was write a good blog and he would show up on the first page of Google. David Ogilvy was far ahead of this time. He was known as the King of Madison Avenue. Though often viewed by his peers as eccentric (and even bizarre – he was known to wear capes to board meetings), he got many things right.
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