• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Marketo] B2B Marketing Trends for 2016
    social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Marketo] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    As we aimed to “up-level” our content and shape Summit into a true industry conference, this year Marketo has joined forces with one of my favorite publications to create a content series entirely focused on one of marketing’s most exciting trends: the convergence of advertising technology and marketing technology. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Marketo] How to Make the Most of Marketing Nation 2017
    Before we launch into our own tips, though, get some advice from probably the most qualified person to dole it out – Steve Lucas, CEO of Marketo. On top of this, Marketo has identified 7 other trends that you can be sure will be addressed at Summit: CMOs are thinking differently. Luckily, Marketo has split their sessions into 3 audience groups for your planning pleasure: Executive Sessions, Best Practices Sessions, and Thought Leadership Sessions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Marketo] 4 Steps to Create Awesome Interactive Content
    For instance, if you are using Marketo’s Munchkin code , your known leads will have their contact information preloaded into an interactive experience. An engagement platform , like Marketo, should be the heart of your marketing efforts. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Marketo] Marketing technology may never consolidate (but that’s a good thing)
    Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Marketo] What Marketing Communications Should You Personalize?
    Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.
  • BIZIBLE  |  WEDNESDAY, APRIL 19, 2017
    [Marketo] An Infographic Guide To Marketo Summit 2017
    Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit. Using Marketo's session information we created a chart describing the topics covered and the job roles these sessions are relevant to. You can read a deeper description in our previous post covering Marketo Summit sessions to attend. See you at Marketo Summit!
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Marketo] 3 Ways to Make the Most of Your Marketo Summit Experience
    The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles. My Itinerary for Marketo Summit 2017.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Marketo] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach. In Marketo, this is done through smart lists and report subscriptions and/or Marketo Sales Insights.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [Marketo] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. Let Marketo Take You on an ABM Journey. Account-Based Marketing: Marketo’s Secret Sauce—Charm Bianchini, Sr. Learn From Marketo ABM Customers.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 17, 2017
    [Marketo] Tips & Tricks for Optimizing Your Emails
    Tips & Tricks for Optimizing Your Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Tips & Tricks for Optimizing Your Emails appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden I’ll admit it. Email marketing is scary.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 14, 2017
    [Marketo] How to Orchestrate a Solid ABM Team [Gifographic]
    Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me? Try watching Silence of The Lambs on mute…way less scary, and a perfect way for this scaredy-cat ( oh hey, that’s me!) to tiptoe toward watching her first horror movie.
  • CONTENTLY  |  THURSDAY, APRIL 13, 2017
    [Marketo] This One Lead Gen Metric Will Help You Show Marketing ROI
    But for many marketers, demonstrating the long-term effect that content marketing has on lead generation and customer acquisition can be a daunting task, especially if you’re not a Marketo and Salesforce wizard. Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time.
  • FATHOM  |  THURSDAY, APRIL 13, 2017
    [Marketo] [Interview] Accomplish Account Based Marketing Success at Marketing Nation
    So, it’s no surprise that Marketo—the leading provider of engagement marketing software and solutions—released its own ABM module in September of 2016. Additionally, Marketo formed the Alliance for ABM success, a group of ABM experts and Marketo partners dedicated to helping you find Account Based Marketing success whether it’s with Marketo’s tools or not. Brent Evans will be at the Marketo sponsored Alliance for ABM Success booth at Marketing Nation.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Marketo] You’re Invited to a Gathering of the Masters of the Marketing Universe
    Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. During the sessions at Summit, you can hear directly from some of these happy customers about the success they’ve seen using Marketo and partner solutions together to bring customer engagement to new heights.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Marketo] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    Less, But Better: 4 Practical Ways to Create Enough Engaging Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Less, But Better: 4 Practical Ways to Create Enough Engaging Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 12, 2017
    [Marketo] B2B Enterprise Marketers are Inching Toward Sophisticated Content Marketing
    In 2016, the Content Marketing Institute and Marketo released a similar report titled “B2B Enterprise Content Marketing,” which gauged the differences between the least and most effective B2B enterprise marketers. Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Marketo] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Marketo] Public Service Announcement: Field Events Aren’t Dead
    Public Service Announcement: Field Events Aren’t Dead was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Public Service Announcement: Field Events Aren’t Dead appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Marketo] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    For example, understand when to use the HubSpot social media functionality vs. Salesforce Social Studio, or the inbound marketing and nurturing functionality of Marketo vs. the outbound / customer journey functionality of Salesforce Marketing Cloud. This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Marketo] 12 Marketo Summit 2017 Sessions You Should Attend
    Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Additionally we can see there are multiple sessions that cover topics such as Customer Experience, Marketo Best Practices, Sales Alignment, and Account-Based Marketing. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!
  • LEANDATA  |  TUESDAY, APRIL 11, 2017
    [Marketo] Survey Finds Majority of Business Leaders Struggling with Lead Management
    More than 250 fast-growing businesses such as Nutanix, Palo Alto Networks , Marketo and Cloudera use LeanData to maximize marketing ROI and close more deals. SUNNYVALE, Calif., April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Marketo] How to Leverage Social Intent Data for Email Marketing
    Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database. We acquired her contact information from a list purchase and we know that she is a Marketo user.
  • ENGAGIO  |  MONDAY, APRIL 10, 2017
    [Marketo] The 5 Levels of Account Orchestration
    You may do it directly using Gmail or Exchange, or use a tool like Hubspot Sidekick or Marketo Sales Insight to find out if that email was opened. You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate for you. Regardless of the objective, pre-sale or post-sale, in order to achieve the goal you’re after, you need engagement. .
  • SNAPAPP  |  MONDAY, APRIL 10, 2017
    [Marketo] Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team
    I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six. I loved everything about my job. . But, I realized something. . Not every demand gen marketer or B2B marketer loves their job as much as I do.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 10, 2017
    [Marketo] Launching a Partner Program: Why, What, and How
    At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. These integrations have helped Marketo grow, stay competitive in the space, and compete, head-on, with other companies that have a non-integrated suite of solutions.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Marketo] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. We’ve been really impressed with all the different ways you have been using ViewedIt and the diversity of ideas you’ve brought forward.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Marketo] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    3 Ways to Make Personalized Marketing a Practice, Not a Goal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 6, 2017
    [Marketo] 6 Easy Ways to Perfect Your Landing Pages
    6 Easy Ways to Perfect Your Landing Pages was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Easy Ways to Perfect Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark.
  • NETLINE B2B MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Marketo] Spring 2017: B2B Marketing Event Calendar
    Keynote speakers include celebrities: Queen Latifah, James Corden-as well as Marketo CEO Steve Lucas, and Marketo CMO Chandar Pattabhiram. The conference line-up is strong this year with highly informative events for B2B marketers ready to take their content and lead generation strategies to the next level.
  • FATHOM  |  WEDNESDAY, APRIL 5, 2017
    [Marketo] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. The greatest thing about marketing automation —and Marketo, specifically—is that if you can draw it on a whiteboard, you can make it functional in your instance. Read our blog The Top 4 Reasons Marketo Summit Matters to Your Business. When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Marketo] 6 Ways to Avoid Regretting Your SaaS Software Purchase
    6 Ways to Avoid Regretting Your SaaS Software Purchase was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Ways to Avoid Regretting Your SaaS Software Purchase appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Marketo] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo). This article is a guest post by Franck Ardourel of DNN Corp.
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 4, 2017
    [Marketo] Real-Time Personalization 101: What It Is and When To Use It
    And now that many marketing automation platforms like Marketo are offering this feature, maybe you’re ready. April 4, 2017 by Tim Cook Real-time personalization. You’ve heard of it … vaguely. read more. Marketing Carla Johnson The MX Group Tim Cook Type A Communications
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Marketo] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. If you want to hear how digital marketing has evolved at Marketo, from start-up to IPO and beyond, join me at The Marketing Nation Summit for my session, “Let’s Get Digital.”. Author: Mike Tomita What kind of digital marketing are you doing? What works? The problem is that these seemingly straightforward questions require complex and nuanced answers.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Marketo] THE HACKIES: A CMO’s guide to integrating marketing technologies
    via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end. A CRM integration to Marketo looks very different than a CRM integration to Eloqua due to the differences and capabilities of their APIs.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 3, 2017
    [Marketo] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is Your Account-Based Marketing Program Putting the Cart Before the Horse? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Marketo] What’s Ahead for Social Media: Live Video, Influencers, and Content
    What’s Ahead for Social Media: Live Video, Influencers, and Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FATHOM  |  THURSDAY, MARCH 30, 2017
    [Marketo] The Top 4 Reasons Marketo Summit Matters to Your Business
    Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. This year’s conference takes place April 23 rd through April 26 th , and it promises amazing content from several dynamic keynote speakers—including Marketo’s new CEO, Steve Lucas—as well as over 100 breakout sessions on a wide variety of topics for marketers of all disciplines. Blog Feed Digital Marketing Marketing Automation / Email Marketo
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Marketo] What Is B2B Social Media Marketing?
    More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Marketo] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). I share these tips and a few other persona perspectives in a recent Marketo Live interview with the delightful Ellen Gomes. Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Marketo] Marketing Lessons Learned from a Life of Swag Hoarding
    Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Not to toot Marketo’s own purple horn, but one example is the Marketo munchkin we gave out last year. Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Marketo] The One Hack All Marketing Operations Leaders Need
    Marketo, Eloqua, Hubspot and a few others were all born on this premise. Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them.
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Marketo] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content. With Vidyard, all we needed to do was send them our list, and through the integration between Vidyard and Marketo, we could automatically send unique thumbnail images with a link that would open their personalized invitation—all housed and hosted on Vidyard’s platform.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Marketo] 4 Content Promotion Strategies to Increase Engagement
    4 Content Promotion Strategies to Increase Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Content Promotion Strategies to Increase Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Marketo] 10 Top B2B Marketing Metrics for 2017
    The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Marketo’s March 2017 report reveals that 34% of organizations are now using ABM. New research by Marketo reveals that 76% of marketers currently score their content journey. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Marketo] Adapting an ABM Approach for Account-Based EVERYTHING
    Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Marketo] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    How to Scale Your Marketing Strategy Without Sacrificing Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Scale Your Marketing Strategy Without Sacrificing Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Marketo] The 17 Best Social Media Management Tools
    Sample review: “Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On and others, directly linking social media actions to the impact on sales. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Marketo] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. To do this, Marketo has partnered with Adweek to bring together some of the smartest and most innovative brand marketers, AdTech executives, and even brilliant agency minds to speak to our attendees. We’ve spoken a lot about the science of marketing, brought to you courtesy of technologies like Marketo. Author: Chandar Pattabhiram The countdown is on!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Marketo] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nate Dame Videos are becoming increasingly important for B2B marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Marketo] Introducing The Definitive Guide to Account-Based Marketing
    Introducing The Definitive Guide to Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Marketo] Interview with Infer on Predictive and ABM
    We have seen predictive platforms adopted by organizations across the spectrum — from eight-person companies that don’t even have a CRM to multinational companies that run their entire business through products such as Salesforce and Marketo. Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Marketo] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Like my fellow consultants at Marketo, I’ve brushed up against perfection paralysis many times. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Marketo] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    One, the industry has changed so quickly that the marketers who have those talents—who know how Marketo interacts with Salesforce, how to do campaign attributions, and how to look at different stages in the sales funnel—the number of people with real experience in that is very few. Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Marketo] How to Properly Diagnose a Failed Email Campaign
    Skyword, for example, uses Marketo’s marketing automation tool to dissect leads and put content into our email editor. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Marketo] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    6 Mobile Marketing Secrets You’ll Learn in 6 Minutes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. .
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Marketo] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Note that multiple major platforms from Adobe, Marketo, Salesforce, Sprinklr, and, of course, Microsoft itself, are being used together, each for its relative strengths in context, and they are all augmented by a range of more specialized marketing technology solutions.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Marketo] 5 Strategies to Help Teams Thrive after a Merger
    For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Marketo] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. This year, more than ever before, we are broadening our focus on marketing as a whole beyond the Marketo Engagement Platform.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketo] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Marketo] 5 Email Reactivation Campaigns That Win Subscribers Back
    Marketo: Moving On is Hard. We tell our subscribers how it’s breaking our hearts that they haven’t engaged with Marketo emails in over a year. 5 Email Reactivation Campaigns That Win Subscribers Back was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Email Reactivation Campaigns That Win Subscribers Back appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Marketo] 21 Stats You Need to Know About Marketing Automation
    Marketo. . Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Marketo] Marketing’s Artificial Intelligence Revolution Is Here
    Marketing automation software, such as Marketo, also takes care of tasks that once required hours of labor, such as sending nurture emails or qualifying leads. Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Marketo] Live Video in 5 Steps: From Creation to Measurement
    Live Video in 5 Steps: From Creation to Measurement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live Video in 5 Steps: From Creation to Measurement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Cameron Jahn Live video has tremendous power to bring people together.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Marketo] Creativity and Productivity: The Importance of Focused Downtime
    Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Marketo] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. On the Marketo blog and throughout our content, we’ve spent many digital pages on the importance of being a data-driven marketer in order to earn your seat at the revenue table.
  • LEANDATA  |  FRIDAY, MARCH 10, 2017
    [Marketo] The Best of Revenue Summit
    Anastasia Pavlova , the senior director of marketing at Marketo, stressed the need for each organization to hold up its end of the alignment bargain. SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. And to adjust to that new reality, sales and marketing need to become more. wait for it. aligned. But aligned around the what? One speaker after another filled in that blank: the customer.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Marketo] The Top B2B Marketing Events to Attend in 2017
    Marketo Marketing Nation Summit. When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Marketo] 3 Simple Presentation Techniques to Engage Your Audience
    3 Simple Presentation Techniques to Engage Your Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Presentation Techniques to Engage Your Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Marketo] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Marketo] How to Generate More Leads from Your Webinar Recordings
    How to Generate More Leads from Your Webinar Recordings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Generate More Leads from Your Webinar Recordings appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Marketo] Why It’s Time for SMBs to Implement ABM
    In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. When the SMB segment of Marketo’s marketing team began implementing an ABM strategy, we discovered that our target accounts were 40% more likely to close than non-target accounts.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Marketo] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Marketo] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Marketing and Artificial Intelligence: Make Your Job Robot-Proof was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing and Artificial Intelligence: Make Your Job Robot-Proof appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Marketo] Business Value Summit Interview – Getting The Most from your Business Value Program
    To help make the business case, Alinean developed: A Windows 10 Enterprise Value Calculator for use by sales reps and partners in conversations with enterprise accounts A self-service Marketing Version of the Calculator, helping capture and deliver leads and more qualified opportunities into Microsoft’s Marketo instance Several ROI case studies (developed using the ROI Tool with accounts to validate ROI realization).
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Marketo] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Having been on the front lines of our Salesforce and Marketo systems, one thing that has helped tremendously is standardizing data. So, you’re in the big leagues now with ABM, and you’re looking to hit the ground running. In this blog we are giving you all the tips you need to know so you can implement a successful ABM strategy. While ABM is a widely used buzzword, keep in mind that it’s not a “one size fits all” strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Marketo] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Marketo] Infer Extends Profile Management to the Oracle Marketing Cloud
    To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker: In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Marketo] How to Run an Effective Employee Advocacy Program on Social Media
    At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Here at Marketo, we offer everything from branded sweatshirts and mugs, to gift cards and gadgets. At Marketo, we use a tool that measures total employee engagement (e.g.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Marketo] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base. If Marketo’s customer communication plan for the Project Orion rollout is any indication of your future engagements with them, then I suggest you weigh your options. To help, we’re offering a switch-and-save program for all existing Marketo customers.
  • BIZIBLE  |  THURSDAY, MARCH 2, 2017
    [Marketo] Kickstart Your Marketo Summit Experience
    As we get closer to Marketo Summit, our planning intensifies, both as sponsors of the conference and as attendees. While creating value is clearly the top priority, attendees of Marketo Summit also know how to have fun. What better way to kickstart your Marketo Summit experience? Even though we’re still many weeks away, the conference is at the forefront of our minds.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [Marketo] The Marketo Approach: 3 Ways to Invest in Your Customers Through Education
    For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you can tell, education is something we are passionate about at Marketo. In fact, we recently announced enhancements to the Marketo University curriculum. Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Marketo] 5 Simple Ways to Shape Your Content Through Your Culture
    5 Simple Ways to Shape Your Content Through Your Culture was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Simple Ways to Shape Your Content Through Your Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Josh Ritchie Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Marketo] How Marketers Should Think About Customer Marketing in the Engagement Economy
    A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). How Marketers Should Think About Customer Marketing in the Engagement Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Marketers Should Think About Customer Marketing in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Marketo] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Marketo] How Digital Connectivity Impacts Marketing Teams
    How Digital Connectivity Impacts Marketing Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Digital Connectivity Impacts Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Marketo] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. In ad tech, there’s Facebook and Google, and then there’s everyone else.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Marketo] 3 Ways Marketing Automation Changed My Life
    A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo. 3 Ways Marketing Automation Changed My Life was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Changed My Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Marketo] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketo] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketo] Make the Shift from Automation to Engagement Marketing
    Make the Shift from Automation to Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make the Shift from Automation to Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] Webinar: How Content Marketing Generates Leads
    Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he’s responsible for developing content that helps turn the network’s 450 million users into leads who may be interested in paying for LinkedIn’s business solutions and premium subscriptions.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Marketo] How to Create Evergreen Content with Lasting Engagement
    How to Create Evergreen Content with Lasting Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Create Evergreen Content with Lasting Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Marketo] How to Run a Successful Webinar from Beginning to End
    For webinar programs at Marketo, the members of the program are only deemed successes if they either attend the webinar or register for the webinar AND click a link in the follow-up email. How to Run a Successful Webinar from Beginning to End was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Run a Successful Webinar from Beginning to End appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Marketo] 11 Tips for Starting a New Sales Role
    11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate.
<< 1 2 3 ... 32 33 >>