• MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Marketo] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    The post 5 Things We’ve Done to Increase Our Organic CTR by 300% appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Marketo] What Cards Against Humanity Can Teach Marketers About Content Personalization
    The post What Cards Against Humanity Can Teach Marketers About Content Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [Marketo] 5 Time Management Tips From an Expert*
    Even now, believe it or not, we have a team of two content marketers who create all of Marketo’s content. The post 5 Time Management Tips From an Expert* appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. *Full Disclosure: no one has really ever called me an expert.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Marketo] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced. Not only do today’s customers browse via multiple devices and platforms, they do it simultaneously. A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Marketo] How Content Marketing Can Save Your Digital Marketing Strategy
    Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan.
  • LEANDATA  |  THURSDAY, JANUARY 11, 2018
    [Marketo] LeanData Expands Executive Team to Further Momentum and Growth
    Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. More than 350 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo, and Cloudera rely on LeanData to increase pipeline, maximize marketing ROI and close more deals. Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Marketo] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    According to Marketo, 80% of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they have previously interacted with the brand.”. . In their ebook on the five principles of engagement marketing, Marketo gives the example of a highly targeted campaign from a football stadium marketing team. Marketo. . Marketo practically coined the term “engagement marketing”.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Marketo] 3 Technologies to Watch (and Use) Today
    For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. We at Marketo see three key areas where technology will lead the way in 2018 and beyond: artificial intelligence built for marketers , account-based marketing , and personalization technologies. Marketing is going through a technology revolution. Bold statement, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Marketo] How to Generate Leads with Webinars
    The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Marketo] 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing
    The post 6 Ways You Could Be Dooming Your Case Studies Before You Even Start Writing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 8, 2018
    [Marketo] What Marketers Can Learn From Their Sales Team
    Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. The post What Marketers Can Learn From Their Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one.
  • ONLY B2B  |  FRIDAY, JANUARY 5, 2018
    [Marketo] Only B2B - Untitled Article
    Do not forget to consider the information store in any marketing tool like Marketo or Hubspot. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. That’s plain sad. But, we are here to help you out.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Marketo] 2018: Survey Says!
    The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.”
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Marketo] How to Know It’s Time to Update Your Landing Page
    The post How to Know It’s Time to Update Your Landing Page appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes?
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Marketo] 3 Tips to Refresh a Lackluster Marketing Strategy
    Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Marketo] 6 Ways B2B Marketers Can Attract More Leads With Video
    The post 6 Ways B2B Marketers Can Attract More Leads With Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Marketo] Marketing technology: Tech that makes Heinz Marketing tick
    Marketo. Marketo. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Marketo] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 2, 2018
    [Marketo] The Personalization Challenge (and Why Tech Alone Can’t Solve It)
    The post The Personalization Challenge (and Why Tech Alone Can’t Solve It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 29, 2017
    [Marketo] 5 Videos to Improve Your Marketing Skills in 2018
    The post 5 Videos to Improve Your Marketing Skills in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year.
  • THE POINT  |  THURSDAY, DECEMBER 28, 2017
    [Marketo] Report: 19 Experts on the State of Marketing Automation
    The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 28, 2017
    [Marketo] 5 Tips to Achieve Stellar Sales Success in 2018
    The post 5 Tips to Achieve Stellar Sales Success in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just hit your goals but to exceed them for 2018.
  • VIDYARD  |  WEDNESDAY, DECEMBER 27, 2017
    [Marketo] How to become your team’s outbound king or queen
    Do as Marketo recommends and immunize yourself to the ‘ rejection flu.’ Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. Their success has nothing to do with callousness, luck, or speed, and everything to do with prioritization.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 27, 2017
    [Marketo] Inside Look: The Creative Approach to an Award-Winning Content Campaign
    All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. . In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. It’s called Content Land: An Interactive Quest. .
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 27, 2017
    [Marketo] How to Get a Handle on Rising Unsubscribe Rates
    The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Marketo] 3 Tests That Can Save Personalization
    The post 3 Tests That Can Save Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Marketo] 3 Strategies to Maximize the ROI of Your Next Event
    The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Customer Advisory Boards. Tradeshows. User Conferences.
  • EMEDIA  |  WEDNESDAY, DECEMBER 20, 2017
    [Marketo] How Paycor Hit Pay Dirt Through Marketing-Sales Alignment
    Brian recently gave a presentation at Marketo’s Marketing Nation Roadshow in Chicago, attended by emedia’s VP of Sales Amanda Joyner. In this week’s blog article we discuss a truth that we at emedia have realized since the early years of demand generation: Those who prioritize Marketing-Sales alignment enjoy the greatest growth within their markets. Enjoy the story of HR & payroll solutions vendor Paycor , and their VP of Sales & Marketing Technology Brian Vass.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Marketo] 12 Days of B2B Marketing: Marketing Revenue (Day 11)
    Marketo: Three Steps to Reduce Churn and Increase Revenue. Marketo’s Rick Siegfried provides three powerful steps for effective customer marketing. By Brian Hansford , VP of Client Services for Heinz Marketing. At one time in the not too distant past, the practice of B2B marketing focused heavily on communications activities such as advertising, direct mail, trade shows, brochures, and PR.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Marketo] 3 Ways to Ensure You Get the Marketing Budget You Need in 2018
    The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Marketo] 2018 Marketing Predictions [Slide Deck]
    2018 Marketing Predictions from Marketo. The post 2018 Marketing Predictions [Slide Deck] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I cannot tell you where 2017 went. I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. Note to self: add “clean fridge” to my to-do list.).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Marketo] How to Prep Your Sales Teams with Competitive Intelligence
    The post How to Prep Your Sales Teams with Competitive Intelligence appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams. Sales teams that do not have the right intelligence (intel) face the potential to feel discredited, or ill-prepared in front of prospects during the sales cycle.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 15, 2017
    [Marketo] Customer Engagement: How Well Do You Know Your Audience?
    Findings from Marketo’s The State of Engagement report show that marketers are investing in almost all channels at higher rates than customers are using them: With finite resources, there is a natural toll on the quality of participation on these channels and, more importantly, across these channels. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZIBLE  |  THURSDAY, DECEMBER 14, 2017
    [Marketo] Unveiling the First Salary Benchmarks Report for Marketing Operations
    The survey found that Eloqua specialization slightly edged out Marketo and Hubspot. In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report.
  • HEINZ MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Marketo] 12 Days of B2B Marketing: Personas (Day 7)
    But, whether you’re creating a set of new ones or going back to improve on what you have now, Hally Pinaud of Marketo has some tips to share to ensure your marketing personas work for you. By Joshua Baez , Marketing Coordinator for Heinz Marketing. Your marketing personas are the backbone to any effective marketing strategy.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Marketo] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    The post B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Marketo] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. While the changes to Chrome will affect all landing pages across the web, when it comes to your Marketo landing pages, you have two options. The second option is to add Secured Domains for Landing Pages to your Marketo subscription.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Marketo] The Increasing Investment in Account-Based Marketing [Interview]
    With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 12, 2017
    [Marketo] 5 Factors to Consider When Segmenting Your Customers
    The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Marketo] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Marketo] Three Tips to Create Sales Personalization at Scale
    The post Three Tips to Create Sales Personalization at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a sales development representative, I am rejected on daily basis. Some leads are kinder than others and let me down easy. Others are short and direct in their response.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Marketo] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Marketo: From acquisition to advocacy, drive measurable results. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 8, 2017
    [Marketo] How to Show Off Your USP (Unique Selling Point) and Gain Conversions
    The post How to Show Off Your USP (Unique Selling Point) and Gain Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Marketo] How to Measure Digital Marketing Metrics and ROI
    The post How to Measure Digital Marketing Metrics and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Marketo] 12 Days of B2B Marketing: Messaging and Copywriting (Day 1)
    If you believe you’re not a writer, Stacey Thornberry of Marketo has found eight lessons from Ann Handley’s , Everybody Writes , to help make the time you do spend writing a bit easier. By Joshua Baez , Marketing Consultant at Heinz Marketing. Anyone can write, but it takes practice to tell a story.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Marketo] Which Tech Comes First, Account Based Marketing or Marketing Performance Management?
    Marketo is our marketing engagement system and Salesforce our CRM. Guest post by Katie Martell, On-Demand Marketing. I was recently discussing 2018 priorities with a Marketing Operations leader at an enterprise organization. They said, “ABM capabilities are taking priority over our measurement and budgeting needs. Let’s talk later.”. It is great to see Account Based Marketing (ABM) taking priority across the marketing industry.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Marketo] Should You Be Gating Your Content Offers?
    appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.)
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Marketo] What Are 2018’s Biggest Content Marketing Trends?
    Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. What big content marketing trends do you see for next year? Jake, New York. As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real.
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Marketo] A Look Back & a Look Ahead for B2B Marketing
    Now, a large portion of the conversation is driven by companies that offer marketing automation software , such as HubSpot and Marketo, but there is a huge demand for this type of software. At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Marketo] 4 Types of Social Media Content That Drives Engagement
    The post 4 Types of Social Media Content That Drives Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs , every single day over 2 million blogs are posted. Marketers are producing more content than ever before.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Marketo] SEO Cheat Sheet: Best Practices for On-Page Optimization
    The post SEO Cheat Sheet: Best Practices for On-Page Optimization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 1, 2017
    [Marketo] 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry
    The post 3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Marketo] 3 Ways Automation Can Accelerate Event Growth
    The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of interlocking problems and solutions.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 2017
    [Marketo] Why Marketers on Facebook Messenger Will Rule the Engagement Economy
    The post Why Marketers on Facebook Messenger Will Rule the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 28, 2017
    [Marketo] 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing
    The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth.
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 28, 2017
    [Marketo] Five Customer Experience Challenges That Must Be Overcome
    Customer Experience Marketing Adam Richardson Carlos Hidalgo Change Management Customer Experience Journey Digital Customer Experience Digital Customer Experience Journey Dun & Bradstreet Forbes Harvard Business Review Marketo McKinsey VisumCxNovember 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations. According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state. read more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 28, 2017
    [Marketo] Five Customer Experience Challenges That Must Be Overcome
    Customer Experience Adam Richardson Carlos Hidalgo Customer Experience Challenges Dun & Bradstreet Forbes Harvard Business Review Marketo McKinsey VisumCxNovember 28, 2017 by Carlos Hidalgo Customer experience continues to take center stage with high-performing B2B organizations. According to a Forbes Insights, EY Study on Customer Experience, 69% of CMO’s state. read more.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 27, 2017
    [Marketo] The 1 Secret to Effective Customer Engagement at Any Scale
    The post The 1 Secret to Effective Customer Engagement at Any Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Marketo] 41 Top Lead Generation Tools of 2017
    Marketo Pricing: Paid plans start at ~ $900/month Rating: 4/5 stars on GetApp (Based on 292 reviews) Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. The tools you need to be successful will depend on your specific goals.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Marketo] 41 top lead generation tools 2017
    Marketo Pricing: Paid plans start at ~ $900/month Rating: 4/5 stars on GetApp (Based on 292 reviews) Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. The tools you need to be successful will depend on your specific goals.
  • HEINZ MARKETING  |  SUNDAY, NOVEMBER 26, 2017
    [Marketo] Matt’s App of the Week: Alyce
    They offer integration with numerous sales & marketing tools (Salesforce, Marketo, Hubspot, Gainsight and more) for easy integration, reporting and even lead scoring. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Corporate gift gift giving typically runs into one of two problems.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Marketo] Marketing Gone Global: How To Strategize for an International Enterprise [CMO Interview]
    When we recruited someone that specializes in Marketo marketing automation and he’s running campaigns, it doesn’t matter where he is located, because he is servicing at a global level. The first issue of the Fast CMO magazine featured an interview with Yaffa Cohen-Ifrah, CMO and Head of Corporate Communications at Sapiens , a leading global provider of software solutions for the insurance industry.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 22, 2017
    [Marketo] How Facebook Local Will Affect Local SEO
    The post How Facebook Local Will Affect Local SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Marketo] 7 Tips for Making Your Website Content Interactive
    The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business.
  • OKTOPOST  |  TUESDAY, NOVEMBER 21, 2017
    [Marketo] Social Media is About Creating Dialogues NOT Monologues
    This new reality gave rise to the “Engagement Economy” – a term coined by Marketo, which describes the idea that everyone and everything are connected. With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience.
  • TERMINUS  |  MONDAY, NOVEMBER 20, 2017
    [Marketo] How Uberflip Uses Terminus for Account-Based Marketing
    According to Marketo’s State of Engagement Report , irrelevant content is the #1 reason why consumers don’t engage more often. Marketo Click To Tweet. Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Marketo] 5 Ways Marketing Automation Makes Engagement Easy
    The post 5 Ways Marketing Automation Makes Engagement Easy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them.
  • THE MX GROUP  |  FRIDAY, NOVEMBER 17, 2017
    [Marketo] Your Questions About ABM — Answered!
    Marketo, for example, offers reverse IP identification at a fraction of the cost of many of the tools out there right now. I recently hosted a webinar on how to operationalize account-based marketing. As part of Demand Gen Report’s Strategy & Planning Series, the webinar was designed to take marketers through the seven main steps of planning, executing and measuring ABM — with “crawl,” “walk” and “run” options to accommodate any organization’s ABM readiness.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 17, 2017
    [Marketo] 6 Tips For Email Marketing Success This Holiday Season
    This can be as simple as putting the subscriber’s first name in the subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed, or adding personalized suggested content through a solution like Marketo Content AI. The post 6 Tips For Email Marketing Success This Holiday Season appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ENGAGIO  |  THURSDAY, NOVEMBER 16, 2017
    [Marketo] How You Should Budget for ABM and Mistake You Must Avoid
    When requesting budget for a tool like Engagio, we recommend articulating our capabilities in the context of executing an ABM strategy: Establishing a foundation – matching leads and activities (in Marketo, for example) to accounts in Salesforce. This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment.
  • BIZIBLE  |  THURSDAY, NOVEMBER 16, 2017
    [Marketo] The Complete Guide To Multi-Channel Attribution Models
    If you already have Google Analytics, Salesforce and marketing automation like Marketo, you already have options for implementing marketing attribution. Lastly, let’s look at marketing automation like Marketo RCA. Marketo takes the entire opportunity amount and splits it evenly, no matter which model is being used (first touch or multi-channel). This comprehensive review of capabilities and limitations for marketing attribution using Marketo, by LeadMD , is a great read.
  • EXO B2B  |  THURSDAY, NOVEMBER 16, 2017
    [Marketo] B2B sales – alignment to the rescue!
    Marketo, a digital marketing giant, also reports that well-aligned teams have success rates that are 50% higher than those who aren’t! Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 16, 2017
    [Marketo] Why Marketers Shouldn’t Shy Away From Long-Form Content
    The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 15, 2017
    [Marketo] The Key to Successful ABM: Marketing and Sales Alignment
    The post The Key to Successful ABM: Marketing and Sales Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Marketo] The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing
    The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 13, 2017
    [Marketo] Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring
    The post Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 10, 2017
    [Marketo] How Blending Can Boost Your Business
    The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it. Everyone has searched unsuccessfully for his or her car; everyone has had to smile while complimenting an ugly baby.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Marketo] How to Run A Scaleable Holiday Marketing Program
    The post How to Run A Scaleable Holiday Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be made.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Marketo] Increase Conversions With a Content Marketing Platform
    The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Marketo] Enterprise Marketing Best Practices for 2018
    The post Enterprise Marketing Best Practices for 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. 20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. There’s a long way to fall for top companies that don’t adapt to this changing climate, but it’s not too late to take action.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Marketo] Account Scoring with Technographics in Salesforce
    In the example below, we’re going to assume that we have a solution that integrates with Salesforce.com CRM very well but also works with Marketo and Hubspot. In this example, we wanted to prioritize accounts with Salesforce installed first, Marketo second, and HubSpot third so we assigned numerical values to reflect this priority. Welcome to the first installment of our SalesOps Insider blog series.
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Marketo] The Right Technographics for B2B Technology Marketers
    For example, if a company is using Google Analytics, Omniture, Marketo, or something where the code is readily available on the website, there are companies who can provide you with this digital signature information. The Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 6, 2017
    [Marketo] 7 Tech Trends in Email for Marketers
    The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 3, 2017
    [Marketo] How to Achieve the Engagement Your Customers Are Looking For
    The post How to Achieve the Engagement Your Customers Are Looking For appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men , said, “People want to be told what to do so badly that they’ll listen to anyone.”
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Marketo] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 2, 2017
    [Marketo] 3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)
    Digital Channels. Source: The State of Engagement, Marketo. 6sense , Leadspace , and Mintigo are just a few of the Marketo partners helping marketers gain an intimate understanding of their ICP in this way. Marketo Content AI is an artificial intelligence-powered solution that empowers marketers to personalize their content and offers at this next level. It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 1, 2017
    [Marketo] Why Revenue Teams Need to Go All-in on Technology
    TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. TK recently spent several months in Marketo’s EMEA headquarters, speaking with customers from across the region. The post Why Revenue Teams Need to Go All-in on Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”?
  • VIDYARD  |  TUESDAY, OCTOBER 31, 2017
    [Marketo] 3 Questions That’ll Blow Your Video Marketing Mind
    ” As Marketo put it so presciently many years ago, “Marketers finally have a seat at the revenue table.” Every time you feel like you have digital figured out, it changes. You master data sourcing, but then everyone adopts AI. You perfect email outreach, but buyers move to Slack. You invest in social, but influencers steal your emoji-laden thunder. Can’t a marketer catch a break? We’re afraid not.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 31, 2017
    [Marketo] How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers
    The post How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer.
  • LEADFEEDER  |  MONDAY, OCTOBER 30, 2017
    [Marketo] How to align sales and marketing with a lead management process
    Leads from all their marketing sources feed into Marketo where they can then be scored and nurtured and passed to sales development when the lead is ready to have a sales conversation. Despite good intentions there are still many loopholes in lead management that undercut sales performance. That’s why having a solid lead management process in place can save lead generation programs from the chopping block.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Marketo] 6 Email Marketing Tips for the B2B Marketer
    The post 6 Email Marketing Tips for the B2B Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 29, 2017
    [Marketo] The 2010 marketing technology proto-landscape did consolidate by 61%
    Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. Big private companies that have that scale, like Infor and SAS (and Lithium, Marketo, and Sitecore, if you count private equity ownership, which I think we should). Officially, my first published marketing technology landscape graphic was in 2011.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 27, 2017
    [Marketo] 7 Marketing Truths You Can Ignore
    The post 7 Marketing Truths You Can Ignore appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing it in from the left or right.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 26, 2017
    [Marketo] Real Life Experiences in Cleaning Up Your Marketing Data
    One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. They came from a wide range of industries and their Marketo instances ranged in size from 150,000 records to over 10 million. To improve your process, use basic data governance templates you can use for Salesforce and Marketo fields.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 26, 2017
    [Marketo] What the Science of Binge Watching Can Teach Content Marketers
    Nancy Harhut, chief creative officer of Nancy Harhut & Associates, explained this concept in her session, “7 Behavior Hacks that Increase Engagement and Response,” at the recent Marketo Roadshow in Boston. I did something this past weekend I’ve never done before: I binge watched an entire season of a show on Netflix in one sitting. Yes, it was Stranger Things ; yes, I know it’s only eight episodes; and yes, I know I’m a year late to the party.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 25, 2017
    [Marketo] How Marketers Can Make the Most of Dreamforce 2017
    Ellen will be leading Marketo’s afternoon Empowered AI Marketer agenda with a session on Marketo’s own content strategy—and how marketers can build a team that can create highly-targeted, personalized content at scale. Marketo’s Innovation & Demo Lounge. But for marketers, it doesn’t get better than the annual Marketo party. The post How Marketers Can Make the Most of Dreamforce 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 25, 2017
    [Marketo] 8 Actionable Tips to Optimize Your AdWords Performance Today
    Web personalization, like Marketo Web Personalization , is a solution to this problem. The post 8 Actionable Tips to Optimize Your AdWords Performance Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing.
  • VIEWPOINT  |  TUESDAY, OCTOBER 24, 2017
    [Marketo] Chairs are Dead—and Other B2B Marketing Hogwash
    Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 24, 2017
    [Marketo] Personalization at Scale to Win in the Engagement Economy
    At the Marketing Nation Roadshow in Boston on October 3, Marketo’s CEO, Steve Lucas, shared a vision for how modern marketers can capitalize on this new reality. 66% of customers expect their interactions with brands to be personalized (Marketo). It may sound like we’re painting a future vision, but this is available to you today through products like Marketo Content AI.
  • LISTENLOOP  |  TUESDAY, OCTOBER 24, 2017
    [Marketo] 5 Key Reasons for Launching an ABM Strategy?
    Enter Marketo, HubSpot, Pardot, Eloqua, and Act-On, just to name a few. ABM is an outbound marketing tactic that thrives on creating meaningful relationships and conversations. It is extremely targeted at accounts likely to close and tailored through loads of research. This is different from the mass mailing approach of traditional outbound marketing. While ABM is not entirely new, it has gained renewed interest because of the following reasons: Buyers demand relevance.
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