What is the ROI of Lead Management?
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. that is one of the great suggestions in Marketo’s book). Why Lead Management. Lead Scoring. Lead Management ROI.