Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

BenchmarkONE

OCTOBER 1, 2020

It feels good to anticipate the delivery of a new item, and the brands advertising to us know that. They’re doubling down on various digital marketing tactics because they know we’re searching for a little more at-home entertainment via Netflix (exhibit A: Netflix’s newest documentary, The Social Dilemma ), or, more popularly, social media.

Small Business Marketing 133

Small Business Marketing Advertising Agencies Business Paid Search Agency 133

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. That would be four times what the company was valued at just four months ago. People are busy.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Bannerflow

MARCH 16, 2021

In-house marketing has become increasingly popular in recent years. In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. In this article, we aim to explain what hybrid marketing is. The benefits of hybrid marketing.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Work Management Marketing Management 98

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Onalytica B2B

AUGUST 23, 2017

First thing’s first- what does the white paper cover? It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Hubspot

DECEMBER 26, 2023

Like the rest of the world, I’ve been paying close attention to how people are using Twitter since Elon Musk purchased the platform and rebranded it as X. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience. compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Key skills needed for marketing. Email content.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Hubspot

FEBRUARY 24, 2020

What do marketers and Sesame Street monsters have in common? For years, we've been using them to track our website visitors , improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren't on our websites.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. That’s why I interviewed Mathew Sweezey ( @msweezey ). What motivated you or inspired you to do this research?

Linkedin 297

Linkedin Research Studies B2B 297

Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? Jon Nolz, global director of ads at Groupon, has answers. Jon Nolz, global director of ads at Groupon, has answers. How should I segment audiences?

eCommerce 104

eCommerce First-Mover Advantage Brand Identity Branding 104

NuSpark Consulting

DECEMBER 12, 2018

. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Marketers are seldom able to determine precisely who will see their ads and when. Let’s face it, nobody shares advertising material. 3: Is Ad-Blocker Agnostic.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing & Strategy 100

Valasys

SEPTEMBER 20, 2023

There’s a reason for this: people appreciate hearing stories because they may make tough subjects seem more reachable. When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Stories enthrall people.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.).

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Kevin Indig

JUNE 19, 2023

Some of the features JetOctopus comes with: JS errors dashboard Compare JS to non JS JS requests reports Requests domains reports Pages requests data table Blocked requests data table Raw requests data table JetOctopus makes it super simple for your developers to know what exactly to fix issues and improve SEO.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

PureB2B

JULY 19, 2021

Traditional advertising, including display advertisements, banner advertisements, and native advertisements, have lost a significant appeal to consumers. According to MaketingDrive's research , up to 81 percent of customers claim that they find the numerous ads they see online tiring.

Planning 62

Planning Psychographics Business Work Management 62

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. Wherever competition exists, there will be a need for companies to increase their revenues by communicating what sets them apart and makes them stand out. What is Recruitment Marketing?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. So what is he going on about? So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing?

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Martech

AUGUST 11, 2021

Good morning, Marketers, and how do your customer’s view the people they message with on the other end of the WhatsApp? The ad sender? I suspect that as a journalist who reports on the marketing landscape, I’m a little more lenient. On the horizon for marketing automation. And nervous. Chris Wood, Editor.

Google 112

Google Marketing Automation Services Work Management Marketing Management 112

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. This could improve your chances of getting people to read or engage with your posts. Facebook ads character count. Instagram ads character limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. What makes Google Analytics 4 different from UA, though? They’re also vital to digital marketing. The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. Number 1: The state of B2B Marketing. We know this.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

NetLine

JANUARY 7, 2020

What’s Happening. During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. . Google has said it will be more “aggressive” in its approach than even what is laid out by SameSite.

B2B Marketing 81

B2B Marketing Paid Search Agency Cross-Selling B2B 81

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. If people don’t want to see your ads, they’ll click away – it’s as simple as that.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Optinmonster

JUNE 5, 2022

Geotargeting is an incredibly effective way to reach the right people at the right time with the right message. In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. Table of Contents: What is Geotargeting? What is Geotargeting? Display personalized ads.

Conversion 111

Conversion Click Rate Tagging Display 111

Digilant

AUGUST 16, 2022

Right or wrong, we tend to judge people by the company they keep. Remaining skeptical allows us to put our trust and support into people, products, and brands that best fit our standards. That’s why, as a business, it’s so critical to make sure you protect your brand’s safety online by updating your contextual targeting strategies.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52