SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

MARCH 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and the decision to serve short-term goals and longer term ones isn’t always an either/or. marketing at Starbucks. marketing at Starbucks. Chris Wood, Editor.

CMO 106

CMO Privacy Conference Internet Marketing 106

Oktopost

MARCH 31, 2024

She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Benchmark Email

SEPTEMBER 16, 2020

Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. Some terms have legal implications that are crucial to be aware of, while others represent trends… The post 20 Email Marketing Terms You Need to Know appeared first on Benchmarkemail.

Email Marketing 145

Email Marketing Trends Marketing 145

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Aside from sharing communication from Google on the importance of search from a business perspective, marketers can look for case studies from reputable organizations to encourage search prioritization.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. But like any good discipline, it’s important to know the terms before diving into the concepts.

Planning 110

Planning Digital Asset Management Work Management Marketing Management 110

Content Marketing Institute

JANUARY 12, 2022

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help.

Content Marketing 128

Content Marketing Content Tactics Paid Search Agency 128

Adobe Experience Cloud Blog

DECEMBER 5, 2018

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats , and opportunities.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Zoominfo

AUGUST 15, 2022

For many B2B go-to-market teams, this rings true — as long as it’s the right customer. That means it’s important to pace yourself when you enter a new market. And if you’re serving international accounts, consider hiring CSMs in the local markets to increase familiarity and culture fit.

Enterprise Management 130

Enterprise Management Work Management B2B Thought Leadership Customer Satisfaction 130

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms. Why we care. of all search queries.

Studies 77

Studies Paid Search Agency Google Product 77

Marketing Insider Group

FEBRUARY 22, 2017

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made.

Planning 185

Planning Marketing Marketing Plans Campaigns 185

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Litmus

OCTOBER 21, 2022

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Here’s a preview of some terms we cover in them.

Deliverability 119

Deliverability CAN-SPAM Domain Data Hygiene 119

ViewPoint

AUGUST 16, 2018

Long-term leads often prove to be more valuable than those slated for a short-term decision. A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

Velocity Partners

JULY 5, 2023

Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. Sugar rush leads happen when instant gratification takes precedence over long term strategy.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Keeping Sight of Your Company’s Long-Term Vision. However, following this ideation also means translating these visions into reality for long-term success.

B2B Sales 103

B2B Sales Communities B2B B2B Thought Leadership 103

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. Sadly, today’s business climate fosters a lot of short-term thinking. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Content Marketing Institute

MAY 24, 2021

If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute. The Content Inc. model is for you.

Ad Building 131

Ad Building Content Trust Marketing Content Marketing 131

Vision Edge Marketing

FEBRUARY 14, 2019

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” We’ve often quoted Phil Kotler, who said the purpose of Marketing is to “find, attract, keep and grow the targeted customers by creating and delivering superior customer value.” Which ones are in markets that provide growth opportunities for your company.

Lead Ranking 169

Lead Ranking Work Management Planning Paid Search Agency 169

Content Marketing Institute

APRIL 25, 2023

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan. Continue reading →

Creativity 93

Creativity Content Planning Content Marketing 93

Sprout Social

JUNE 8, 2021

But if brands are serious about working with creators, brands need to acknowledge they’re not the ones calling all the shots anymore and meet creators on their terms. The most successful partnerships start when brands empower creators and put them in the driver’s seat, a tough but necessary shift for a lot of marketers. Hear me out….

Brand Identity 126

Brand Identity Branding Ad Exchange Youtube 126

Sharpspring

APRIL 5, 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Email Marketing Terms & Trends Glossary. Don’t worry!

Email Marketing 75

Email Marketing Trends Tips Planning 75

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Marketing Insider Group

JULY 6, 2016

Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing. The post Why You Need SEO For Long-Term Marketing Success appeared first on Marketing Insider Group.

SEO 146

SEO Marketing & Strategy Paid Search Agency ROI 146

Customer Experience Matrix

MAY 24, 2017

One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance. Using advanced math that I won’t pretend to understand*, they identify offers that lead customers towards higher long-term values.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B Marketing 98

B2B Marketing Marketing Budget Advertising Agencies Allocation 98

Moz

JULY 26, 2020

And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com.

PR 71

PR Content Marketing Case Studies Content 71

Search Engine Journal

JULY 1, 2022

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal.

Marketing & Strategy 102

Marketing & Strategy Content Search Marketing Marketing Strategy 102