Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8

Stats 118

Stats Internet Marketing Newsletter Facebook 118

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Porch Group Media

JUNE 21, 2022

More on Movers: Gen X Mover Trends Report. Gen Z Mover Trends Report. Stay up to date with the latest insights and marketing resources. You’ll be the first to know when we post more great marketing content! The post Gen X Movers: Stats & Trends first appeared on V12.

Stats 52

Stats First-Mover Advantage Trends Marketing Report 52

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Stats 100

Stats Mobile Advertising Internet Marketing Mobile Marketing 100

Martech

JULY 19, 2021

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? What’s more, do they have the soft skills which are essential to work across marketing, sales, perhaps IT and other functions? Editorial Director.

Trade Show 116

Trade Show Vendors Barriers Conference 116

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Marketing trends come and go.

Paid Search Agency 88

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 88

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

JUNE 30, 2020

And, I'm not the only consumer (or marketer) who thinks this. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. Meanwhile, 58% of marketers have implemented UGC in ad campaigns.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Hubspot

MAY 1, 2020

To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

SocialPilot

JANUARY 10, 2024

Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America. Here are some more Pinterest stats for better understanding.

Statistics 64

Statistics Paid Content Stats Mobile Advertising 64

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Simultaneously, Gen Z—which you may know from the popular mobile application, TikTok—is graduating college and taking over the coveted 18-25 consumer segment. That’s right.

Storytelling 218

Storytelling Trends Ethics Content 218

Hubspot

JUNE 30, 2021

This network is the third most popular social media site for Gen Z and millennial audiences. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. While all these stats are important, one of the ways to keep file size down is to shorten the video.

Video Marketing 101

Video Marketing Best Practices Stats Customer Surveys 101

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Stats 94

Stats Advertisements Advertising Cost Per Thousand 94

SmartBug Media

AUGUST 11, 2021

Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions. Marketing Strategies for Higher Ed in a Digital World. Inbound + Digital Marketing = A Strategy for Higher Ed Success.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. Of course, there’s more to the story.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Bannersnack

NOVEMBER 8, 2021

Here are a few recent stats that confirm social media and ecommerce are a match: In 2021, social networking platforms are estimated to reach 3.78 billion users (Statista) 46% of millennials and 50% of Gen Z say they research products on social media. More and more consumers are discovering brands through social media.

eCommerce 52

eCommerce Social Media Tactics Effectiveness 52

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. 26 TikTok Stats to Know in 2019. MarketingCharts ).

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. Pinterest reached a significant milestone of 400 million active monthly users, with men, Millennials, and Gen-Z leading its growth.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists.

Traffic 101

Traffic Organization Content Thought Leadership 101

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! The Future of Online Shopping Statistics (Gen Z). Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. Email marketing before thanksgiving.

Statistics 71

Statistics eCommerce Mobile Marketing User-Generated Content 71