The Forward Observer

JUNE 7, 2024

Lean Marketing: More leads. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. The overwhelm for entrepreneurs, marketers, and business leaders is real. More profit.

Planning 126

Planning Marketing & Strategy Paid Search Agency Click Rate 126

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 305

Statistics Video Marketing High Quality Lead Stats 305

Webbiquity

JUNE 20, 2023

Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

APRIL 18, 2024

Guest post by Eduard Klein. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn?

Linkedin 104

Linkedin Best Practices Social Media Ideal Customer Profiles 104

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. About the Author Bob Hoffman is the author of several best-selling books about advertising. Well, now there is. Bob was the CEO of two independent agencies and the U.S.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 156

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. In this post, we’re taking a look at how to create video content that will benefit both you and your audience.

Video Marketing 280

Video Marketing Content Marketing Content Paid Search Agency 280

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 114

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 114

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Webbiquity

APRIL 23, 2024

Guest post by Eduard Klein. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Webbiquity

JUNE 1, 2021

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Content is at the core of digital marketing.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

FEBRUARY 28, 2023

Guest post by Nina Petrov. The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Zemanta?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Also, Google will get rid of operators from time to time.

Search Marketing 280

Search Marketing Google Optimization Tips 280

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 123

Resources B2B Marketing Planning B2B 123

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

Paid Content 128

Paid Content Features B2B Marketing B2B 128

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 89

Statistics Work Management B2B Marketing Marketing Management 89

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 105

B2B Marketing Studies B2B Marketing Analytics Tools 105

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

FMG Suite

MAY 23, 2024

Whether it’s expanding your social media presence, implementing website best practices, or finding better ways to communicate with clients, we’re often on the lookout for big-picture items to improve advisor marketing. So, why not remove additional roadblocks and add a schedule button right to your LinkedIn profile?

Tips 52

Tips Ideal Customer Profiles Lead Scoring Lead Ranking 52

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 114

Paid Search Agency Linkedin B2B Marketing Ads 114

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 158

Social Media SEO Cost Per Click Media 158

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. LinkedIn reins supreme for B2B marketers. Here are the major takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 124

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 124

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 104

Newsletter B2B Marketing Linkedin Studies 104

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers) LinkedIn: KathPay (7.4k

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Content Marketing 110

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 110

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 112

B2B Marketing Search Marketing B2B Google 112

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Event Marketing 108

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 108