B2B Marketing Analytics

FEBRUARY 24, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

NuSpark Consulting

SEPTEMBER 7, 2016

As such, they have a deep understanding of technological complexities and can rattle off an alphabet soup of acronyms; however, they may not have a strong understanding of business strategy. Therein lies the opening for the empathetic marketer. Find out how NuSpark Marketing can help with your content strategy and content creation.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Vision Edge Marketing

NOVEMBER 12, 2013

Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage, and entertain customers and prospects. Content marketing is part of the marketing mix, not a substitute for it. . Initial triggers that lead to first contact .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 7, 2017

B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. keyword strategy applied).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

B2B Marketing Analytics

APRIL 3, 2022

Given the connected world we live in and how we gather information, for every closed deal, numerous marketing touches are involved from web engagement (visits, clicks) to email engagement, to webinars, e-books, white papers, in-person events, and the list of possible touches goes on and on.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Make sure you tailor your pricing model to your target market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

SnapApp

MARCH 27, 2014

What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix. To help you decide whether interactive content marketing is right for your organization, we have answered three important questions we commonly hear from our own prospects.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

KoMarketing Associates

AUGUST 26, 2014

The most fundamental of all search engine optimization performance metrics. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Percentage of search traffic from core keyword strategies. keyword strategy applied).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

EMagine B2B Blog

FEBRUARY 27, 2018

Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Ledger Bennett

OCTOBER 28, 2020

Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”. This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Chris Koch

JANUARY 22, 2010

There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. We track the marketing mix (including PR) over time against trends in sales. For this reason, I think we need to think about blogs as the center point of a social media strategy. But you’re not going to like them.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 100

B2B Differentiation Lock-In Paid Search Agency 100

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 100

B2B Differentiation Lock-In Paid Search Agency 100

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Tips 89

Tips B2B Differentiation Lock-In 89

Heinz Marketing

APRIL 10, 2018

I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. Their sustained, predictable and repeatable success with webinars was inspiring. Who says a webinar needs to be 45-60 minutes?

Marketing Mix 58

Marketing Mix Top of Funnel Webinar Metrics B2B Thought Leadership 58

Navigate the Channel

OCTOBER 6, 2023

Though blogs and social media are the basis for most content marketing strategies, all sorts of other content is proving critically important. RELATED: 5 Reasons to Add Podcasts to Your Marketing Mix Consider expanding your online marketing footprint with an eBook, white paper, educational webinar, video, Instagram presence and beyond.

Webinar Metrics 65

Webinar Metrics Top of Funnel Marketing & Strategy Content 65

Hubspot

JANUARY 14, 2011

Marketers usually ask for as much from their prospects as they can during the email data collection that takes place during a registration of some sort – registering for a webinar or white paper, subscribing to a newsletter, opting in for more information. Free Download: Email in an Inbound Marketing World.

Opt-out 28

Opt-out Opt-in Inbound Marketing Advertising Benchmark 28

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Brightedge

JANUARY 13, 2020

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. Define Your Target Audience. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

DivvyHQ

SEPTEMBER 27, 2018

What does this have to do with content marketing strategies? Well, marketers are no different from the general population in that we feel compelled to say “yes.” I’m thinking we should revive the white paper, only better.”. That is, you’ll want: A content marketing mission statement. By simplifying.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45