ClickDimensions

JANUARY 9, 2024

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Ensuring that leads are a good fit for your product or service can be time-consuming and may lead to wasted resources on unqualified prospects.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. The saying “Fast nickles beat slow dimes” resonates here, focusing on small to medium business is an essential part of your revenue portfolio. What is Considered SMB?

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. Guest post by Lexie Lu.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SendX

FEBRUARY 26, 2021

Not only for large size businesses, but even the small and medium size of businesses can find their prospect and make them their potential customers. The concept of lead generation is to build a targeted audience list that may be interested in your product and services. Let’s get started!

Lead Capture 195

Lead Capture Marketing Automation Services Marketing Websites Lead Ranking 195

Optinmonster

MARCH 7, 2024

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. Are you looking to find the best eCommerce personalization software for your site? In a hurry?

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. According to a study by Adobe, companies that use AI-driven technology for marketing automation see an average of 10% increase in revenue and a 14% reduction in costs.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ? If you want to build your business online, here’s why you should consider working with a professional SEO firm.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Valasys

JUNE 29, 2023

ITC was quick to point out that e-commerce has become integral to various crucial channels for business to overtake traditional trade methods. ITC recommends that businesses should give first preference to B2B e-commerce, choose apt sales channels, and set aside a budget for digital skills to implement international e-commerce seamlessly.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Webbiquity

MARCH 29, 2018

One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overnight. How Does Blockchain Work?

Marketing & Strategy 255

Marketing & Strategy Opt-in Paid Search Agency Social Media 255

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. Thank you to those of you who participated. on a 10 point scale, and their organizations 7.2.

Organization 197

Organization Sample Enterprise Management Consulting 197

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. This is what they told us.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. The saying “Fast nickles beat slow dimes” resonates here, focusing on small to medium business is an essential part of your revenue portfolio.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

Madison Logic

OCTOBER 26, 2023

The global COVID-19 pandemic radically changed the business landscape. With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Take, for instance, hospitality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

NOVEMBER 1, 2021

Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Go Beyond SEO

SEPTEMBER 6, 2021

Oftentimes we hear a marketing term, particularly those in the digital arena, see that it’s working for our competitors, and decide that we must do the same. But are your marketing efforts costing you more than they should? How can you avoid spending extra on marketing efforts that’ll eventually get you to where you want to be?

Marketing Budget 78

Marketing Budget Marketing Budget Creation Paid Search Agency Advertising Mediums 78

SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. With technological advancements, small and medium-sized businesses (SMBs) can become faster and smarter as they modernize how they work. SMBs can succeed in a competitive market by growing, automating, and streamlining.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? What if your product or service addresses multiple verticals?

Buy 105

Buy Ideal Customer Profiles Work Management Verticals 105

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. Ready to dive deeper? Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ActiveDEMAND

OCTOBER 18, 2022

The Canada Digital Adoption Program (CDAP) is providing 4 billion dollars in total funding to help small to medium-sized businesses (SMEs) embrace digital transformation. Eligible businesses will receive a grant to build their digital plan, followed by a 0% loan of up to $100,000 to implement it. And so much more.

Paid Search Agency 75

Paid Search Agency Marketing Agencies 1 Advertising Agencies Work Management 75

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types. There are two general types of database marketing: business and consumer.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Salesforce Marketing Cloud

APRIL 20, 2022

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. Ready to dive deeper? Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 103

Verticals Social Media Media Social Networks 103

Huptech Web

MARCH 15, 2024

Read More: Customer Journey with Inbound Marketing Funnel You might be making $$$$$ in the first year, and some time later, sales drop gradually. Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. You don’t seem to understand where the problem lies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

OCTOBER 18, 2021

There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly about, what are the channels today and what are the channels going to look like in the future?”. That’s because customers value the products and services that they buy from your brand.

Advertising Channels 111

Advertising Channels Marketing Management Conference Word of Mouth 111

ClickZ

APRIL 8, 2021

Many of these technology-driven changes—in consumer and business culture, talent, expectations, capabilities, budgets, and relationship dynamics—are profoundly reshaping our industry. 30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Seismic

AUGUST 17, 2020

Whether it’s online shopping, where your purchase arrives at your door in just two days, or meal delivery services where all of your pre-prepared ingredients are packaged up as if you had a personal shopper and sous chef, we are drawn to tools and services that make our lives easier. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

SmartBrief - Marketing

AUGUST 4, 2023

It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. With many small businesses still relying on outdated processes, it’s no surprise that workers’ digital literacy is struggling to keep up.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Rev

AUGUST 16, 2023

Data is the medium that facilitates that interdependence. Every GTM motion in a RevOps organization has its own distinct function. Yet somehow, they’re supposed to collaborate darn near seamlessly. But all too often, that data lacks integrity, coherence and meaning. We see this perhaps most prevalently in a RevOps team’s ICP.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Valasys

JANUARY 31, 2024

So let’s take a look at some numbers to see why PPC is an option for your 2023 marketing strategy. To aid you in developing a strategic marketing plan and selecting the best medium to promote your goods and services, we have compiled the following compelling PPC arguments for your consideration.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101