Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. At one point, we were in the top five search results for the term “Yahoo mail.” A B2B marketer is struggling to do more with less. But here’s the question.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing. Here are three key steps.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Square 2 Marketing

SEPTEMBER 3, 2020

With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy.

Marketing Budget Creation 91

Marketing Budget Creation Planning Leads Lead 91

KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. As the last days of the year fast approach, here are six steps to putting together a link building plan that supports your SEO strategy for 2018 and beyond.

Link Building 169

Link Building Planning SEO Ad Building 169

Heinz Marketing

APRIL 28, 2020

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 95

Campaigns Multi-Channel Trade Show Marketing Prospects 95

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. What are some examples? Nike & Apple.

Advertising Agencies 93

Advertising Agencies Planning Co-Registration Bundling 93

Biznology

MAY 17, 2018

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. However, before we leave Earth, let’s take a look at what you’re currently doing for sales and marketing content and why it pales in comparison to video. Video 1 st Video Marketing Strategy. This is incorrect.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Brandpoint

MARCH 15, 2023

Which digital marketing tool is best for manufacturing? If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Impressive Stats Before moving on to the remainder of the list, here are the top six lead generating statistics for 2022: 50% of marketers prioritize lead generation in their marketing operations Organizations produce an average of 1,877 leads per month The average cost per lead across all sectors is 198.44 billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Send an email or direct mail invitation, allowing attendees to plan.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Have a Plan. Do you have a written marketing plan? If you don’t have a written plan, you will feel afraid.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

6sense

AUGUST 28, 2021

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 48

Campaigns Multi-Channel Trade Show B2B Sales 48

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Lattice

JANUARY 6, 2016

7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Low Leads (ex: D) = Nurture via marketing automation. Field Events.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Direct mail and telemarketing also permit careful targeting. Old school marketing continues to decline.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Direct mail and telemarketing also permit careful targeting. Old school marketing continues to decline.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. What is Account-Based Marketing? Think About This.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness. Measurable.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

BenchmarkONE

JANUARY 24, 2019

Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Here are 10 marketing tips for small business owners that will get your prospective customers lining up to do business with you. Give digital marketing a try.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. As always, market strategically.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. Social media marketing has helped in changing the landscape. Avoid using subject line to convey your marketing.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100