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Loyalty Programs are Not the Same as Referral Programs

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

Youtube 67
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How to Get Over the Sales Slump After the Holiday Season

Convert

Customers who didn’t use the discount coupons: The customers who didn’t use any coupons, make them a part of your loyalty program , give them free loyalty points and nudge them towards the next sale. Remind them of their accumulated loyalty points and what they can do with them. Roll Out the Red Carpet for VIPs.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. INITIAL PURCHASE.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. INITIAL PURCHASE.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale.

Trends 101
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What Is Order Management? And Why Should Your B2C or B2B Care?

Salesforce Marketing Cloud

Learn to streamline systems beyond the buy button to connect with customers and build brand loyalty. In fact, order management is the most important moment of value exchange. If brands fail to deliver on their end of the value exchange (money for goods and services rendered), does anything else that came before really matter?

Order 98