Animalz blog

MARCH 8, 2023

When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? Generic SEO content won’t cut it for an audience of C-suite buyers: you need opinionated , expert content based on solid research and interviewing. Targeting long-tail keywords.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Brightedge

FEBRUARY 15, 2022

Work with native speakers for keyword research. Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail.

Practices 141

Practices SEO Best Practices Domain 141

Fount Media

OCTOBER 11, 2021

The best you can do this is by choosing to add long-tailed keywords to your content. Before optimizing your content, you need to do complete keyword research so that you can lure the right crowd fit to avail your services. Additionally, instead of conducting the time taking surveys and opinion polls, testimonials save time.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

Sharpspring

JANUARY 28, 2020

Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics. Consumer Research Intent. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 66

Intent Planning Long Tail Marketing Tips 66

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. In my opinion, generative AI will be all about the ecosystems. It was open source communities. It’s a match made in heaven.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

chiefmartech

APRIL 24, 2018

Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius. We see this long tail in the products that marketers adopt in their marketing stacks too. It is intended only to stir discussion.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech

MAY 26, 2023

In my opinion, it’s always okay — when used ethically. Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. It saves time by providing a starting point for your content creation and research process.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Hubspot

MARCH 3, 2020

Target long-tail keyword variations. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web. Here's an example of a page that is well optimized for local search. Have location pages. Get reviews. Claim your listings.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

QuanticMind

AUGUST 22, 2018

Target long-tail keywords. These are called long-tail keywords, and can help you answer common questions your audience asks search engines when looking for an accountant to hire. There are plenty of tools out there that can help you brainstorm long-tail keywords. Answer the Public is one free option.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Outbrain

JUNE 29, 2022

Consider how people are searching in your industry or niche, and which short and long-tail keywords your customers are using in search engines. Marketers and business owners who are searching for new channels and tactics for their online advertising strategy may be researching what is native advertising.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Stevens & Tate

FEBRUARY 20, 2020

This irreplaceable asset helps to shape the opinions in the marketplace, about a company and its products. Consumers use product review sites, community forums, and the views of friends and colleagues as part of their product research. However, the long tail effect of PR can be quite invaluable for any business looking to expand.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Hubspot

OCTOBER 7, 2016

HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting. Download this ebook for an in-depth explanation of Vaughan's research. ). New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Moz

FEBRUARY 3, 2021

Derek Gleason of CXL mirrors the same idea in a recent tweet: And as an expert in your field, this is a no-brainer: you’ll almost always have a different opinion to share about popular topics in your industry. It’s a long-tail keyword with only about 500 searches per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Marketing Insider Group

OCTOBER 6, 2020

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Keyword research’s real value comes from the blog content research – not the keyword half. Of course, we all have. It’s time to change your mindset. Just Google.

Keywords 362

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 362

Biznology

JULY 9, 2014

It’s obviously advantageous for any business to research and define its primary challenges for its own sake, but these three will do for the sake of this exercise. Define the primary opportunities for the business – in your opinion and that of your fellow marketers – to the challenges you’ve identified.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

MeetingOne on Webinars

AUGUST 27, 2019

You’ll also see that numbers bring value to topics geared around research and trends. Consider this example: The use of the number 5 suggests the topic was very well researched. The number here helps legitimize the topic and speaker. I’m not even in L&D, and I was intrigued! SEO Visibility. Action Verbs.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

Brandpoint

AUGUST 20, 2018

.” If your content is created by writers who aren’t necessarily experts on the topic (but they cite their research), their credentials do not need to be displayed. Conduct and cite research. From a user’s perspective, linking to your research makes it easy to visit the original source. Manage your reputation.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Buzz Marketing for Technology

JUNE 27, 2008

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. The Students' Long Tail - Continuation or Trends i.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

JULY 9, 2008

are best suited to small and medium sized companies because of cost as long as the technology is "simple" (I think the term "user-friendly" is more suitable as simple is not necessarily simpler for the user to use). generation may be shocked to learn that everyones opinion is not equally valid on every subject." ► April. (10).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Opinions 100

Moz

OCTOBER 18, 2020

For local search, I’m of the opinion that Google wants to highlight popular companies from the offline world in the online world. For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

seo.co

MAY 4, 2021

According to research, it gets around 8% of all clicks. For instance, to present a list of data analysis research tools, Google can list them out without ranking them from best to worst. Use Various Long Tail Terms For Page Optimization. Now the question is, how do you determine what long-tail keywords you should target?

Features 98

Features Long Tail Marketing SEO SERP 98

Directive Agency

NOVEMBER 3, 2017

Which means you don’t have time to do extensive research in your niche, come up with a strategy for driving leads to your website, or spend the necessary time thinking through which keyword phrases are best for your business to target. But if you researched how competitive the phrase is, you’d probably change your mind. Conclusion.

Keywords 40

Keywords Paid Search Agency Advertising Agencies Ad Agencies 40

Buzz Marketing for Technology

JULY 28, 2008

The Economist article is now behind a pay wall, but I think there must be copies here and there on the Web … it’s a very well-researched and well-written artyicle and worth the time to search for it and read it). Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Hubspot

DECEMBER 2, 2011

Target long-tail keyword variations for your geographic area. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web. Write about local and industry news. If you haven't started your Google+ business page yet, build one now.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Directive Agency

JULY 7, 2017

But these pithy little quotes can tend to put content marketers in the wrong mindset from the get go, in my opinion. Keyword Research Means Market Research. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

chiefmartech

APRIL 22, 2020

But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. Blue Green did almost all of our primary data research this year. Other sources we relied on for research martech companies include CabinetM , Capterra , G2 , LUMA Partners , and TrustRadius.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Now industry professionals have several software tools and data outlets to conduct their keyword research.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Webbiquity

MARCH 24, 2022

Here are five tips for creating a compelling downloadable lead magnet: Invest time in your lead magnet: If you’re writing from scratch, research the content of your lead magnet thoroughly. Get expert opinions: You are showcasing your knowledge, so include updated, accurate insights for your ebook. Use visuals in your blog posts.

Design 261

Design Marketing Websites Practices Lead Scoring 261

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Content Standard

MARCH 7, 2023

Imagen Imagen is an AI text-to-image generator created by Google Research that was released as a research paper not long after OpenAI released DALL·E 2 in 2022. MusicLM MusicLM is a generative AI language model developed by Google Research that is capable of generating musical compositions.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

seo.co

SEPTEMBER 7, 2021

There are a few different ways to publish original content without actually writing anything new, such as by conducting market research or creating infographics based on statistical data. Add a FAQs Section with Long-Tail Keywords. Add Plenty of Long-Tail Keywords Naturally. Create Original Studies.

SEO 111

SEO Long Tail Marketing Content Keywords 111

Hubspot

JANUARY 13, 2012

And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. When you're researching content, filter out the junk your audience doesn't need to know or doesn't care about. Create Niche Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Learn from the Pros

MARCH 5, 2024

For instance, if someone searches for “Demand Generation Best Practices,” an article with specific tips on how to get started with demand generation would be more valuable than an opinion piece on why demand generation is better than lead generation. However, uniqueness also matters. to attract backlinks to your website.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

chiefmartech

MAY 10, 2017

A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end: This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. I’m incredibly grateful for his contributions.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Scoop.it

AUGUST 9, 2022

Build Topic Clusters to Maximize Keyword Research. To get the best results, target long-tail keywords with lower difficulty for your clusters. Still, it does mean that each post should contain its own original ideas, opinions, and insights into a topic rather than just rehashing what others have already said about it.

Blogger 115

Blogger SEO Tips Lead Scoring 115

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Develop a tone, voice guide, and an opinion. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52