Content Standard

NOVEMBER 30, 2021

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Litmus

OCTOBER 25, 2022

For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Creativity cannot exist with homogeneity. It cannot exist with sameness or the status quo. It can only exist because someone sees something in a new way,” says Haggard. "Do LitmusLive2022.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

SnapApp

SEPTEMBER 6, 2016

We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. Your PDFs have been locked away too long – sitting on the shelf, collecting digital dust. Anything we don’t want someone to mess with , we turn into a PDF.

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48

ClearVoice

DECEMBER 2, 2019

Believe it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year. The top martech trends for 2020.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. of PDFs living on the Internet. The History of the PDF. What came as a result in 1993: Version 1.0

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

DealSignal

MAY 8, 2023

Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game. It’s the same with marketing play. It’s no different when it comes to achieving a revenue goal. Table of Contents [Open] [Close] It’s go time.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Content Standard

SEPTEMBER 13, 2018

A recent blog post started making the rounds on social media, a local news station aired a spot last night that you could have sworn used clips from some of your video content, and your sales director keeps pestering you about getting a copy of a white paper your content team produced two years ago. There are two ways to approach this.

Top of Funnel 61

Top of Funnel Digital Asset Management Work Management Marketing Management 61

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Hinge Marketing

MARCH 17, 2016

Content development —Content that is created by marketing (articles, white papers, books, guides, blog posts, etc.) Speaking opportunities —The marketing team will identify and lock down speaking opportunities for visible experts within the firm. You get the idea. They are different, but they are inextricably linked.

Planning 48

Planning Work Management Business Marketing Management 48

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

SnapApp

FEBRUARY 14, 2017

In this traditional white paper, you can see that there’s a lot of information packed into the document. As a result, these teams are looking for ways to tap into the engagement economy, wherein there’s a real back and forth between organization and consumer (rather than a one-way, mass message.). What Works Today in Marketing.

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

Leadspace

OCTOBER 31, 2017

Such solutions certainly provide some benefits, giving glimpses into the intelligence locked within your marketing database, but not the full picture. So predicting where we’ll be with AI in 10 years’ time — or even two or three — is a risky business. Currently, we’re at the beginning of the AI adoption phase.

Marketing AI 48

Marketing AI Marketing Management Lead Ranking B2B Sales 48

Buzz Marketing for Technology

JUNE 27, 2008

So how do I keep on top of everything thatâ??s s happening?â?? In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s s a very valid question. For now, I thought Iâ?? For now, I thought Iâ??d Everything I wrote is still completely valid.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Content Standard

DECEMBER 13, 2016

Locking content behind some kind of paywall or gate is another way to generate revenue. For example, you might offer your blog content for free, but charge a fee to users that want to download a white paper. ” That’s a huge investment in a project on which you currently may not be reporting ROI in a detailed fashion.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

B2B 96

B2B Differentiation Lock-In Paid Search Agency 96

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

B2B 95

B2B Differentiation Lock-In Paid Search Agency 95

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? Do you need to interview someone for a white paper or eBook? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Plan your lead magnet. Set a timeline. Zero in on a format.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. Record a 30-second highlight video. What’s in it for them?

Tips 84

Tips B2B Differentiation Lock-In 84

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Optinmonster

NOVEMBER 13, 2020

B2B email marketing is still one of the most effective ways to reach existing and potential customers. It’s why just about every successful company has a B2B email marketing strategy. But, how do you build a B2B email list in the first place? By the end of this article, you will know exactly how to build your B2B email list. Let’s begin.

Ad Building 101

Ad Building B2B Lock-In Paid Search Agency 101

Hubspot

SEPTEMBER 27, 2011

A "lock" icon appears next to your group name to indicate this. Whether this is for an eBook or white paper or an event registration, be sure you're leading them to a landing page where they will convert. In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy.

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

Walker Sands

DECEMBER 12, 2023

No one wants to read a blog post or white paper full of jargon, unnecessary technical details and long-winded sentences. referring to encryption as a “digital lock”) to explain a concept. Boost SEO: Search engines prefer easy-to-read web pages that are useful to their audience. Talk like a human. Emphasize the “why.”

Tips 52

Tips B2B Thought Leadership Phishing B2B 52

Heinz Marketing

MAY 11, 2020

This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. Kevin walks me through the many changes and pivots they have made in recent months. It’s a lot of change– changing how they communicate with customers, changing their content strategy.

Top of Funnel 86

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 86

Televerde

SEPTEMBER 22, 2020

Also known as locked content, gated content can be many things: ebooks, webinars, white papers, and more. It doesn’t hurt your SEO, either – locked or not, website content should be search engine-accessible. We now know that locked content can improve qualified lead generation and conversion rates. Source: Shopify.

Lock-In 52

Lock-In Content Sales Qualified Leads Conversion Rate 52

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Optinmonster

APRIL 9, 2021

You could offer downloadable content like an eBook, white paper guide, or checklist. You can lock in-demand content and make it accessible only to subscribers or members. You simply have to set up an inline form that asks people to sign up and then enable content locking to hide the content that follows it.

Lead Scoring 96

Lead Scoring Lead Ranking Lock-In Marketing Analytics Tools 96

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Chris Koch

MARCH 12, 2012

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Far from it. But you can’t do this with one app.

Enterprise Management 100

Enterprise Management Lock-In Marketing Management Paper 100

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). Know your Audience.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. All results were from content that we (and others) had already written. But first ….

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Directive Agency

APRIL 2, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started. Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40