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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Demand creation Includes webinars, white papers, and product trials 3. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. The first thing you have to look at is what category you’re in,” Hanson says. “Do

Lead Gen 130
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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

This content could be just about anything: articles, videos, white papers, etc. Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Pros and Cons of Content Locking.

Lock-In 97
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6 Tips to Take your Web Site to the Next Level

Exo B2B

I’m not talking about a 200 meter dash here, but rather, little popcorn trails of information that are left behind when you visit a page, click a button or download a white paper. It’s the tiny little paddle lock that shows up just before the URL address. We will publish the other one in the following weeks. Enjoy the read.

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Search Engine Optimization Won’t Grow Your Business

NuSpark Consulting

Gated” means web visitors who want to read your e-books, white papers, and more fill in a form with their contact information as payment for downloading it. But you’ve locked it away. But you’re not trying to win a popularity contest. So once you have the web visitors, it’s all about capturing leads with gated content.

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Cloud Security Is a Global Priority: How Can IT Leaders Protect Our Future?

Salesforce Marketing Cloud

Technology without security is like a home without a lock. So how do we protect something so important? Influential management consultant Peter Drucker said, “Culture eats strategy for breakfast.” With so much at stake, we have to examine the culture of cybersecurity on both large-scale and intimate levels. Malcolm Harkins agrees.

Lock-In 98
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The Customer Experience Is a Content Experience

Content Standard

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. Case in point: I heard from a marketing executive who was panicked that her brand’s digital experience was not ready for prime-time.

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Litmus Live 2022: Highlights and Insights from Day 1

Litmus

For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Creativity cannot exist with homogeneity. It cannot exist with sameness or the status quo. It can only exist because someone sees something in a new way,” says Haggard. "Do LitmusLive2022.